Alyssa Tosoni

Experience

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  Related Companies

  Jun 2012 - Aug 2020

  • Developed and applied customer acquisition marketing and growth strategy for the luxury residential portfolio consisting of 40 rental properties nationwide. • Launched a successful corporate partnership program that created and sustained relationships with 40+ Fortune 500 companies to incentivize their C-suite/employees to rent or purchase within the Related residential portfolio. • Led VIP client and broker relations for the luxury rental portfolio, with a focus on Hudson Yards. • Managed and optimized digital acquisition marketing campaigns across multiple channels, including internet listing services, SEO/SEM, email marketing, social media, and display advertising.• Measured and reported on the performance of all digital marketing campaigns and provided regular reports to senior management.• Collaborated with cross-functional teams, including development, sales/leasing, and ownership, to ensure marketing campaigns aligned with overall business goals. • Assisted in developing, executing, and measuring the performance of digital marketing campaigns.• Utilized email marketing to nurture leads and increase conversions.• Conducted A/B testing on various digital marketing campaigns to optimize performance and increase ROI.

  • Director of Business Development

    Jan 2017 - Aug 2020

  • Digital Marketing Manager

    Jan 2015 - Jan 2017

  • Digital Marketing Associate

    Jun 2012 - Jan 2015
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  Bayti New York

  Jan 2021 - now

  Founder

  Bayti is a boutique real estate brokerage specializing in helping Middle Eastern property investors navigate the complexities of the New York real estate market. "Bayti" means "my home" in Arabic, reflecting our commitment to integrating two different cultures under one roof.Our goal is to streamline the process of foreign property investing and offer a comprehensive, all-in-one solution for MENA investors. As a boutique brokerage, we value privacy and provide personalized services through our best-in-class partnerships, catering to the unique needs of our clients.With over a decade of experience in luxury real estate sales, we offer unparalleled client experience through our vast knowledge of New York’s real estate market and deep understanding of the Middle Eastern culture. Our unwavering commitment to our clients translates to the success of their holdings and the maximization of investment returns. Show less