Aayushi Aggarwal

Experience

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  Buzzoka - Influencer Marketing 2.0

  Sept 2017 - Sept 2018

  Influencer Outreach Manager

  -Managing & executing various influencer marketing campaigns for clients like Bira91, Zee5, Sony, Star Sports, Killer Jeans, Comio Mobiles, Muscle Blaze etc.-Creating & managing database and records of the top Influencers across various genres and categories in India.-Building a large community of influencers /bloggers for the company for implementation of various brands.-Influencer Payout and maintaining records of the same.

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  Grapes Digital

  Oct 2018 - Feb 2019

  Senior Executive - Influencer Marketing

  -Leading influencer marketing campaigns for key accounts, helping them generate awareness and affinity amongst their users.-Crafting influencer and creative strategies for brand campaigns.-Competitor analysis and market research to implement the right strategy and meet the desired results.-Providing brands with detailed analysis of KPI's that matches their goals and objectives.-Digging influencers who share similar aesthetics and values as brands.-Monitoring the brand's influencer activity performance and reporting.-Ensuring timely payments and swift query resolutions-Actively involved in creating pitches for new business development.Key Clients- Logitech, Ultimate Ears- Logitech, Manforce, Mankind- Acnestar, Maxxis Tyres, Medimix, VLCC, Abott- Pediasure, Joy, Bajaj, Les Petits, Alpenliebe & Juzt Jelly. Show less

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  FoxyMoron

  Apr 2020 - Sept 2020

  Manager, Influencer Marketing

  -Providing Brand Solutions to the key brands & handling the relations in terms of influencer marketing manager-Liaising with the account management team, social media content team, tech and media to create and coordinate marketing strategies that work across different channels-Ideating and conceptualizing brand campaigns and driving the digital influencer suggestion for key clients-Establishing KPI’s to track the campaigns & generating overall report to ensure campaign reaches its success-Competitor analysis & market research to implement the right strategy and meet the desired results.-Managing the Pollen team and overlook their roles, objective & daily work flow.-Identifying and building relationships with prominent influencers and thought leaders-Assisting in new business pitches by developing comprehensive influencer media plans and strategic content plansKey Clients- SanDisk, Western Digital, Sofy, Pulse, Chingles, Orient Bell Tiles, Stonelam, McCain, Emami Healthy &Tasty, Dabur Gulabari , Dabur Red, Dabur Dant Rakshak, Fem, Real Fruit power, Real Activ, Odomos, Odonil, Huawei, Hershey, Revv Cars etc Show less

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  Collective Artists Network

  Sept 2020 - Aug 2022

  Client Servicing Lead - Influencer Marketing

  -Develop Influencer marketing strategies to meet client objectives (on a year long and campaign centric basis), establishing goals, timelines, and deliverables.-Identify areas of opportunity/organic growth within existing account base through real-time assessment of program performance and regular dialogue with clients.-Managing & training the team members to manage projects, prioritize while multitasking a number of high-priority assignments, smooth execution, cross functional schedule management, keeping them up-to-date on the influencer trends – rising stars, emerging trends, best practices.-Liaising with talent management agencies, internal teams- creative, community, data, talent and other cross-functional teams to deliver against plans.-Ownership and accountability for revenue forecasting and recognition for key clients (Forecasting on a monthly, quarterly, and annual basis)Key Brands- L’Oreal, Garnier, Bira91, GSK Pharmaceuticals, mCaffeine, Unacademy, Roposo, YouTube India,Healthify Me, Levis, Crax, NiyoX, Storia, Shunya drinks, Zest Money, Oziva, Lifestyle Stores, Manyavar, Mangalam Organics, Ek by Ekta Kapur, Mensa Brands, Boutique Living, Kra, etcKey Agencies - Publicis Content , UFO Movies, Mad Men Marketing, Foxymoron etc Show less

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  Belora Cosmetics

  Sept 2022 - Dec 2022

  Lead - Influencer Marketing

  -Lead Social & Influencer marketing for Belora Cosmetics for both makeup & skincare ranges-Managed influencer marketing agencies and executed approx 5000 influencers-Responsible for achieving overall top line & bottom line objectives-Produced original social media content, assisted in the management of promotional budgets and strategies & coordinated and managed the team.-Worked closely with the founders for overall workings of the brand-Contributed to the overall growth of the company Show less

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  CreatorsClout

  Dec 2022 - Aug 2024

  Chief Operations Officer