
Jean Nie Lim
Art Director

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About me
Customer Experience | Automation | AI | Chatbot | Email Marketing | Project Management | Design Thinking | Social Media | Data Analytics
Education

ELISAVA Escola Universitària de Disseny i Enginyeria de Barcelona
2017 - 2018Master of Arts (M.A.) Masters in Research Design and InnovationPostgraduate Diploma in Innovation and Design Thinking + Coolhunting, Design and Global TrendsThe master’s degree combines two powerful disciplines in the pre-design process: trend research and co-creation techniques. It is focused on providing current tools related to qualitative and ethnographic research, interdisciplinary and design thinking geared toward innovation processes applicable to society and industry.Innovation is a process of continually addressing users’ real and… Show more Postgraduate Diploma in Innovation and Design Thinking + Coolhunting, Design and Global TrendsThe master’s degree combines two powerful disciplines in the pre-design process: trend research and co-creation techniques. It is focused on providing current tools related to qualitative and ethnographic research, interdisciplinary and design thinking geared toward innovation processes applicable to society and industry.Innovation is a process of continually addressing users’ real and changing needs in order to improve quality of life through products, services, experiences and new tools. Old patterns are re-examined and re-evaluated and prototypes are being boldly designed based exclusively on thorough research.Design thinking starts with empathy and understanding directly the people and the community. It has a creative and playful way to resolve the problems, reframing them and considering multiple solutions and perspectives.Clients: nikeboxbarcelona.com & www.netsuite.com Show less

Multimedia University
2004 - 2008Bachelor of Creative Multimedia Media Innovation GPA 3.79Activities and Societies: Red Crescent Society PARTICIPATED IN THE INTL HUMANITARIAN LAW CONFERENCESeoul, Korea 2006
Experience

GSK Group
Aug 2008 - Apr 2012Art DirectorSkilled in working with clients to determine their needs by utilising my knowledge of Adobe CC, and other graphic tools to produce creative, stylish and effective artworks within budget and time constraints. Served and pitched to our core clients such as VISA, Sentosa, Simmons, AON, Capitaland, and Johnson Controls.- 3 years and 9 months of working experience in an advertising agency- Assists and guides creatives in their professional development; fosters innovation within the team- Establishes art direction, style, and tone of communications for different types of industries- Develop and execute overall strategic and creative goals for projects- Proactively fosters client relationships and improve presentation skills Show less

The Esplanade Co Ltd
May 2012 - Feb 2017Senior Creative TechnologistDigital Transformation for Singapore’s National Performing Art CentreConstructed the e-commerce website, digital signages around the center, e-tickets, live broadcast, arts membership, and social media presence. Produced digital artworks and email campaigns for 5 years to promote performances, festivals, and concerts as a non-profit to cultivate the arts community.

Hostmaker
May 2017 - Mar 2020Guest Experience Manager, AsiaPromoted three times within a span of 3 years and was elected as Hostmaker Future Flyer, a Leadership Training Programme from HQ in London. Pioneered in building remote guest experience teams to manage reservations and guest communications for short, mid, and long-term rentals. Established and completed the new market launch in Bangkok and Kuala Lumpur within a year.

Houst
Mar 2020 - May 2021Guest Experience ManagerHome Rental B2C Booking Platform & SEA New Market LaunchStrategized the "new normal" for hospitality and tourism during COVID-19 in 2020 & 2021. Maintain close communications with partners such as Airbnb, Booking.com, HomeAway, and TripAdvisor to re-organize pricing, availability, and cancellation policies for all homes across Europe. As a result, the average monthly occupancy rate for all cities during a pandemic scored 80% with guest review ratings above 4.2 stars.

SOCAR Mobility Asia
Jun 2021 - Aug 2022Customer Experience Project ManagerLed the establishment of Customer Experience (CX) from the ground up. Implemented design-thinking skills to develop a structured framework to understand customers and co-design desired solutions and experiences. Conducted 360° VOC to understand user journeys and measured CES throughout the entire journey. Conducted periodic studies to gain understanding based on customers’ perception which provides the input for core CX metrics — Net Promoter Score (NPS), overall Customer Satisfaction (CSAT) and Social Media Ratings. These insights often drive the overall priorities for CX collaborative projects.Improved SOCAR NPS by 49% and achieved Social Media Rating targets across multiple channels. Launched SORAYA chatbot which reduces monthly contact volume by 30%. Show less

Accenture Southeast Asia
Aug 2022 - Apr 2023Manager Management ConsultingProject manager for the leading US provider of search and advertising services company in their initiative to support and elevate the voice of the Taiwan News and Media industry with a digital transformation strategy over a period of 6 months.My role is to conduct research and interview C-Suite while managing relationships with the client and various stakeholders to ensure that each project milestone is delivered ahead of time and within budget. Deliverable includes a dual-language digital transformation strategy roadmap for the selected TV, Newspaper, and Magazine publishers. Daily tasks include project documentation, reporting, and weekly presentations to internal and external stakeholders. Show less

SOCAR Mobility Malaysia
Apr 2023 - Sept 2023Customer Experience Project ManagerE-Commerce for Malaysia & Indonesia Car Rental Start-Up - Self-Serve App Introduced and executed a 2-month pilot campaign aimed at addressing car cleanliness concerns. This initiative was targeted to enhance the overall customer experience and increase NPS by addressing a key challenge within SOCAR.Mitigated SOCAR customer churn rate by implementing robust retention strategies, leading to a substantial 53.5% decrease in monthly account closure requests.Enhanced operational efficiency through innovation with the introduction of the TREVO in-app chatbot. This initiative led to a remarkable 31% reduction in inbound contact volume, surpassing the target by 11%. Show less

UNICEF
Sept 2023 - Jul 2024Project Manager, Donor Experience“we must boldly and courageously defend and protect the rights of all children everywhere” — UNICEFUNICEF Donor Experience Digital Strategy 2023-2024As a Donor Experience Project Manager, I led projects enhancing donor experience, collaborating with teams and agencies, and managing timelines and budgets. Within 3 months, we've completed a Donor Segmentation Study Report, guiding the new retention and engagement strategies. We've redesigned donor journeys on Salesforce Marketing Cloud, transitioning from traditional channels to digital. Within 6 months, I've launched a donor segmentation strategy, profiling donors into three personas through six different approaches. The Humanitarian Action For Children Appeal (HAC) campaign achieved a 56.6% email open rate and exceeded the EDM income target, with 66% of donations from the main targeted persona, earning a submission for the UNICEF Global Inspire Awards. Show less

The Luxe Nomad
Jul 2024 - nowGlobal Head of Reservations & Guest ExperienceAt The Luxe Nomad, I am dedicated to simplifying luxury vacation rental bookings and delivering world-class service and experiences to our guests. My role involves managing a curated portfolio of holiday villas, ensuring quality and exceeding guest expectations. I strive to be a trusted partner for property owners, driving profitability beyond market standards. Leveraging innovative technology, I aim to revolutionize property management, streamline reporting processes, and enhance the guest booking experience. Show less
Licenses & Certifications
- View certificate

Project Execution: Running the Project
GoogleSept 2023 - View certificate

AI For Everyone
DeepLearning.AISept 2022 - View certificate

AI Explained
DeepLearning.AIOct 2022 - View certificate

MITx Verified Certificate for Shaping Work of the Future
EdXMar 2021 - View certificate

Technical Theatre Foundation Course
The Esplanade Co LtdOct 2016 - View certificate

Copywriting for Marketing Materials
Marketing Institute of SingaporeJun 2012 - View certificate

Impressive Business Presentations
Impress TrainingApr 2013 - View certificate

Introduction to Data Analysis Using Excel
Rice UniversityAug 2022 
The Path to Resilience
Naluri - Employee Health & WellnessApr 2023- View certificate

Leveraging on Social Media for Strategic Marketing
Singapore Institute of ManagementDec 2012
Honors & Awards
- Awarded to Jean Nie LimDean's Award Multimedia University Apr 2004
Volunteer Experience
Volunteer
Issued by Singapore Art Museum on May 2010
Associated with Jean Nie LimFestival Volunteer
Issued by National Arts Council on Aug 2008
Associated with Jean Nie LimSecretary
Issued by Malaysian Red Crescent Society on May 2004
Associated with Jean Nie Lim
Languages
- enEnglish
- maMalay
- maMandarin
- caCantonese
- spSpanish
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