
Soheil Fallah Jamshidi
Technical Product Manager

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About me
Senior Paid Media Manager | Performance Marketing Specialist
Education

The University of Salford
2024 - 2025Master's degree Digital Marketing
Shiraz University
2004 - 2008Bachelor of Science Materials Engineering
Experience

Kianpipe
Oct 2012 - Aug 2018Technical Product Manager• Effectively communicated technical details through comprehensive product documentation.• Championed ISO 9001 implementation, ensuring industry-leading quality standards.• Surpassed sales targets and nurtured key client relationships as Sales Manager.• Executed innovative research and development initiatives, contributing to pioneering product development.• Documented, stored, and shared project scope information• Identified and curated technical website content

Shomalmall
Sept 2018 - May 2022• Optimized digital campaigns, achieving a 10% increase in ROI and consistently exceeding KPIs• Analyzed campaign performance and identified opportunities for improvement that resulted in a 20% boost in click-through rates• Executed strategies that increased brand awareness, leading to a significant 15% rise in direct visitors to the website• Developed CRO strategies, enhancing website conversion rates by 1%• Orchestrated a comprehensive content strategy, increasing content engagement by 20%• Implemented and monitored team performance metrics, leading to a 15% improvement in project delivery timelines• Managed the digital marketing budget to ensure optimal spending• Stayed up-to-date with marketing trends to improve the company's overall approach• Worked closely with the SEO team to develop and implement strategies for optimizing website and content performance in Google search engine. Show less • Transformed website traffic from 1K to 3.5K unique daily visitors through comprehensive SEO strategies• Conducted comprehensive research leading to 40% increase in organic traffic through targeted content optimization.• Managed SEO tools, enhancing keyword rankings by 10 positions on average• Analyzed competitor advertising links and developed link building strategies (On-page and Off-page)• Optimized landing pages for search engine optimization• Collaborated with other marketing department members to manage SEO strategy Show less
Digital Marketing Specialist
Jul 2020 - May 2022Search Engine Optimization Specialist
Apr 2019 - Jun 2020Content Writer
Sept 2018 - Mar 2019

HDMarketing Digital Agency
Jun 2022 - Feb 2024Paid Media Specialist• Elevated clients market presence by managing a robust portfolio of 70+ Google Ads accounts, achieving 42M impressions and driving 95K through strategic campaign deployment• Achieved a +85% client retention rate over 20 months, with over 50% of clients increasing their initial monthly budget within the first two months of campaign execution.• Spearheaded 15+ major marketing campaigns, 80% of which exceeded client KPIs by at least 15%• Identified and recommended optimal marketing channels for clients, based on product/service type.• Provided clients with the best marketing channels based on their products or services• Developed and implemented PPC strategies, including keyword research, audience targeting, and ad copy• Optimized landing pages to improve lead generation and sales• Created and managed Google Ads campaigns, including Search, Display, App, UAC, and Video, as well as retargeting campaigns• Configure Google Tag Manager tags and triggers, and set up conversions in Google Analytics to track business goals• Collaborate with cross-functional teams to brainstorm new and innovative business growth strategies Show less

408 Media
Feb 2024 - nowSenior Paid Media Manager
Licenses & Certifications

Digital marketing course
MydmcJun 2020- View certificate

Social Media Management
MetaDec 2023 - View certificate

Measure and Optimize Social Media Marketing Campaigns
MetaJan 2024 - View certificate

Inbound Marketing
HubSpot AcademyJan 2023 
Advanced google search ads
HDMarketing Digital AgencyApr 2022- View certificate

Advertising with Meta
MetaDec 2023 - View certificate

Get Started with Facebook Ads Manager
CourseraAug 2023 - View certificate

Introduction to Social Media Marketing
MetaOct 2023 - View certificate
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Google Ads Search Professional Certification
Google Digital Academy (Skillshop)Dec 2023 - View certificate
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Google Ads Video Certification
Google Digital Academy (Skillshop)Mar 2023 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Oct 2022 - View certificate
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Google Analytics Certification
Google Digital Academy (Skillshop)Jan 2023 - View certificate

Marketing Analytics and Measurement
CourseraMar 2023 - View certificate
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Dec 2023 - View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)Dec 2023 
Performance marketing
AnalytipsMay 2022- View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)Nov 2022 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Oct 2023
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