Mohamed Mabrouk

Experience

• 

  Egyptian Arab Contractors

  Jan 1989 - Jan 1990

  Civil Site Engineer

  Site engineer for tunnel building projects using belted segments.

• 

  Sarhank Group

  Jan 1990 - Jan 1991

  PC Software Instructor

  Teaching several software packages in various levels from beginners to advanced.

• 

  Giza Systems

  Jan 1991 - Jan 1993

  Arc/Info Presale Technical Support

  As the exclusive representative of ESRI (makers of Arc/Info and ArcView GIS) in addition to the DIGITAL Equipment Corporation (DEC later acquired by Compaq) in Egypt, GSE was selling ESRI products and providing comprehensive technical support, training courses to a rapidly increasing customer base in Egypt. As the sole GIS technical person in the company under title of GIS Presale Technical Support, Mohamed was assigned all sorts of tasks in addition to the continuous technical support he gave to all ESRI software users in Egypt. GSE was awarded the GIS Trophy of Best Achievement in the Middle-East in May 1993 by ESRI. Some of the major projects that Mohamed Mabrouk did were:• Sultanate of Oman Survey Authority Project• Egyptian Survey Authority Project (Largest GIS in mid-east)• Full Guidance and Instruction to University Graduation Project Show less

• 

  Information and Decision Support Center

  Jan 1993 - Jan 1994

  GIS Technical Director

  An unconventional governmental body that was met with worldwide recognition and experts acclaim. Its projects affects directly the national development of the Egyptian economy. Its mandate is to provide a timely issue-based decision support to strategic decision makers.Mr. Mabrouk, was assigned the responsibility of establishing and managing a state-of-the-art Geographic Information Systems unit with the following strategic goals:  implementing national level GIS based projects in a wide range of applications  supporting other government agencies already using or could benefit from the use of the GIS technology  initiating and supporting a permanent intensive training programs aiming at making available the qualified GIS technical cadre on both national as well as regional levelsSome of the projects he formulated/managed are:• CEDARE GIS Regional Geodatabase design and production• GIS for Cairo Governorate's Urban Planning Department (GISUPD)• Egyptian Governorates GIS Project• Egyptian Administrative Regional Geodatabase Show less

• 

  Center for Environment & Development for the Arab Region and Europe (CEDARE)

  Jan 1994 - Jan 1995

  GIS Officer

  CEDARE is an international inter-governmental body that is chartered by UNDP, AFESD, and Government of Egypt. CEDARE's young and dynamic small team is very active in coordinating agreements and initiation of sustainable-development compliant initiatives in Arab region and Mediterranean European countries.Mr. Mabrouk was in charge of all GIS projects and activities with an aim to build the local capacity of the member countries. Mr. Mabrouk represented CEDARE in many important discussions and meetings on executive and technical levels regarding the current and future needs for a common environmental GIS for the region.Skills:• Member-countries missions and reporting and networking with GIS organizations,• Initial standardization of environmental GISs,• Communication with national and international organizations. Show less

• 

  ROC (Regional Observation Center)

  Jan 1995 - Jan 2000

  Co-Founder | Commercial Director

  Pricing, tendering, planning and managing large projects for GIS for governmental and private sectors in ROC--the first GIS services company in Egypt. We have envisioned for it to bridge the gap between need in the country and ineffective use of the large base of installed state-of-the-art GIS technology.Throughout his work, Mr Mabrouk developed a clear understanding of the local market and its involved institutions in addition to a good perception of needs and required qualities.Skills:• Strategic marketing and management,• Advisor and GIS consultant to several managers in wireless telecom. Formulating GIS presentations with variety of levels to introduce the technology.• Geodata design and managing production lines,• Developing local geocoding applications (paper URL below), GIS staffing and ArcInfo training, hardware and software installation and testing, project management, product development, etc Show less

• 

  GeoStrategies for Market Research and GeoMarketing Services

  Jan 2000 - Jan 2002

  Founder | CEO

  First local agency to provide full services of professional Market Researches to Telecom Operators and more in addition to all its possible GeoMarketing embedded services.Mabrouk's role was planning and managing large projects for GIS implementation for telcos such as Vodafone (cross-departmental implementation) as well as for other sectors. Business Geographics for Marketers were the target market to be developed in Egypt and was started by GMRs (Geographic Market Research) with established companies like Synovate. Took on some consulting assignments such as coordinator for the national meeting with United States FGDC.Skills: • Project management and the conceptualization of the implementation strategies of GIS for several sectors (Cultural, Business, etc.)• GeoMarketing products design, and• GIS analysis and design for wireless telco, and• Projects formulation, staffing and budgeting. Show less

• 

  Center for Documentaion of Cultural and Natural Heritage (CULTNAT)

  Jan 2000 - Jan 2000

  Advisor to Director

  CultNat were established by the Egyptian government with a mission to document and capture the current as well as past conditions of all Egyptian Cultural (archaeological) and Natural (environmental Protectorates) heritage.Mr. Mabrouk had been awarded a long-term consulting contract in which he acted as the GIS Technical Manager and Advisor to Chairman for GIS projects. His activities included:• Initiation and formulation of GIS projects,• Advising on recruitment for the GIS team,• Analysis, design and management of GIS projects,• Advising and procurement of GIS software and basemaps. Show less

• 

  The University of Nottingham

  Jan 2002 - Jan 2004

  Resident MPhil Student

  The experience gained in England was beyond the Environmental Scientist scope focused on socio-economics of Bedouins of Mount Sinai. By successfully finishing the degree, I was already familiar with plenty of what's happening in UK and have done my research in its massive libraries on multiple aspects of history of the middle-east.

• 

  European Commission

  Jan 2005 - Mar 2007

  Grant Manager (Component II), SSRDP

  EU Grant Manager for € 20 Millions for the regional development of South Sinai. With objectives to better integrate Bedouins in the--then-- booming economy, and protect the resources from over-use, the grants were awarded through two parallel competitive processes of Calls for Proposals strictly following the EC regulations. The first Call was of total of € 19 millions for proposals budgeted between € 2 millions and € 30,000 and is awarded to 55 applicants. The remaining budget of € 1 million was dedicated for Bedouin social development and is awarded through a Bedouin Sheikhs as Small Grants through approximately 120 contracts.Achievements: • Contributing to the re-design of Calls for Proposals to suit the local communities and heavy contributions to most ToRs and timeplans, etc.,• Conducting research on tribal structure and decision-making process of Bedouins of South Sinai for the successful perfoming of Bedouin Small Grants,• Resource person on several relevant technical issues in Sustainable Tourism, marine tracking systems, South Sinai geography, culture and tribal structures,• Managing international consultants for training, evaluation, and provision of support services,• As member of Evaluation Committee was able to provide instantaneous information on different set of choices in relation to geographic, sectorial and thematic balances,• Contributing strongly to the Communication strategy/plan of SSRDP,• Authoring the evaluation reports for EC,• Coaching junior and senior staff to higher levels of performance during the awareness and evaluation phases,• Author and co-designer of the CMS-based website, and• Building strong credibility with local Bedouin tribes, governmnetal key-persons,• Use of IT for maximum informed decisions on process design, projects evaluation and internal and expternal communication,• Design of projects, timeplans, ToRs, etc., and• EC budgets negotiations for Grantees as head of the Neogitations Committee of SSRDP. Show less

• 

  Etisalat

  May 2007 - Dec 2017

  Head of GeoMarketing (Micro Marketing)

  Joined at the launch on 2007 to build Etisalat Misr 2007. Working with the C-suite management and McKinsey, Mabrouk has revamped the concepts of Regionalization of Marketing by planning Sales and Technical rollouts of assets to serve the Strategic Objectives and governing its operations under CEO bi-weekly and monthly reviews with a cross departmental teams.Select Achievements:• Regionalization led by GeoMarketing have taken the task of prioritization of Commercial targets, operations as well as Tech, through new analytics developed by Mohamed Mabrouk and through a Committee reported to a CXOs bi-weekly forum, chaired by CSO, and Governed by him called "Market Share Enhancement" Committee for the last several years.• Design the all-teams regional Voice and Broadband Geo-Business Intelligence dashboards for Top Management for corrective decisions. Design includes a sophisticated GIS geo-spatial models and unique Geographic KPIs. Also, Desktop Geo-BI in several modules 'CovAn' (Coverage Analysis), 'GeoBrowser' for Sales providing instantaneous deep street-smart insights with 'Helicopter' views in both heat-mapped situation on the map as well as quantifiable trends of changes.• Modelling new KPIs for monthly regional forecasts and targets of sales and usage.• Designed an attack/defense strategy for regions to zero-in efforts for best conditions to produce.• Other typical tasks of GeoMarketing such as:-- New Coverage/Densification rollout planning-- Planning retail stores locations (location-allocation algorithm on GIS), coverage expansion, regional tariffs, and the compliance of which to achieve the planned targets, etc.-- Special sites for enterprises or VIPs-- Optimizes resources allocation based on criteria such as HVC complains, Revenues, Churn, CDRs, and other corporate metrics from various departments Show less

• 

  Asiacell Communications PJSC

  Jan 2018 - Jan 2019

  Marketing Senior Manager
• 

  ShoofDoctor شوف دكتور

  Nov 2019 - now

  Chief Executive Officer