Shannon Meyers

Experience

• 

  Wainscot Media

  Dec 2011 - Mar 2012

  Supported advertising sales team in various tasks such as administrative, lead prospecting, and account managing. Executed creative social media campaigns to increase online presence and gain new customers.Assisted Art Director on seasonal photo shoots by supporting styling, preparation of samples, and tracking and organizing samples for editorial credits. Assisted marketing efforts such as generating new business, researching possible business partners, and customer service.Developed social media campaigns using Facebook and Twitter that helped build brand image and improve online presence. Created promotional contests through social media to retain customers and interact with clients.

  • Sales Coordinator

    Jan 2012 - Mar 2012

  • Marketing Intern

    Dec 2011 - Jan 2012
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  Revel Entertainment

  Jun 2012 - Sept 2014

  Integral member of the marketing team that launched the “Gamblers Wanted” campaign that increased the casino’s gross gaming revenue by 33% in July 2013.Campaign management for in house signage, out of home, print advertising, digital advertising and direct mail initiatives.Managed Revel’s Social Media networks including Facebook, Twitter, and Instagram. Developed creative and engaging content for daily posts as well as responded and managed customer complaints via Social Media.Managed Revel’s entertainment marketing plans from inception through completion for each entertainment act. Sole liaison between media buyers and management teams to ensure deadlines were met and ticket sales were maximized. Show less Responsible for billboard creation and posting by working with designers to create artwork, traffic approvals and order install requests with vendors. Successfully manage billboard chart to ensure all messages are up to date and new messages post in a timely fashion.Collaborate on Social Media campaigns to ensure a strong presence on platforms such as Facebook, Twitter, Instagram and Youtube. Responsible for daily posts regarding promotions, entertainment and events as well as site maintenance.Facilitate process for creating and distributing press releases by sending necessary information to PR agency, proofreading and trafficking approvals. Manage radio, print, and media promotions for entertainment and events, fulfilling ticket and room requests as well as compiling creative assets such as radio spots and website banners and ad materials. Show less Organized a three-day video and photo shoot which produced three television commercials, where I was the direct contact for the production crew and ad agency, as well as liaison between production crew and Revel. Built relationships with many different departments within the resort to accommodate all needs and inquiries. Managed on property signage chart, sign inventory and event signage.Supported Executive Directors with daily administrative duties, such as managing phone lines and calendars, invoice reconciliation, and requisition of various commodities and supplies. Show less

  • Advertising Specialist

    Aug 2013 - Sept 2014

  • Advertising Coordinator

    Jun 2013 - Aug 2013

  • Marketing Assistant

    Jun 2012 - Jun 2013
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  Vivial

  Nov 2014 - Jan 2018

  Supervise Social Media team to ensure prompt delivery of exceptional service to over 300 clients in order to achieve specific client goals.Manage teams in multiple offices across the country to align on best practices and processes in regards to our service.Motivate and challenge team members to achieve individual and company wide goals.Lead Social Media training webinars for nation-wide sales divisions to increase department revenue. Managed a mid-size team of Social Media Managers by supporting their needs and encouraging professional development.Ensured that the team is adhering to expectations set by upper management including policies, procedures and key performance indicators.Handled all escalation issues with Social Media customers to handle objections and increase customer satisfaction.Maintained a positive and collaborative work environment and fostered relationships within the company Develop engaging social media campaigns to increase clients’ online presence and drive brand awareness.Manage strategic content calendars, content creation and graphic design efforts to optimize social media channels.Develop advanced Facebook Advertising campaigns to increase reach, clicks and conversions online.Maintain and manage relationships with 15+ clients in an agency setting with over a 99% retention rate. Managed client relations for an award-winning online marketing platform and delivered exceptional client services to build relationships and maintain retention goals.Managed efforts to increase clients’ website and organic SEO through Google Analytics, Ad words and directory listings.

  • Senior Manager, Social Media Management Team

    Jan 2017 - Jan 2018

  • Manager, Social Reputation Management Team

    Jan 2016 - Jan 2017

  • Social Reputation Manager

    Jan 2015 - Jan 2016

  • Account Coordinator

    Nov 2014 - Jan 2015
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  Grand Fitness

  Jan 2018 - now

  • Vice President of Marketing

    Jan 2021 - now

  • Director of Marketing

    Mar 2019 - Jan 2021

  • Marketing Manager

    Jan 2018 - Mar 2019