Ashley Schingo

Experience

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  EXPLO

  Jun 2016 - Aug 2016

  Residential Advisor, Sailing Instructor

  Residential Advisor - Resolved residents conflicts, concerns, and questions- Observed students social interactions and documented concerning information- Organized various bonding activities for the residents Sailing Instructor- Constructed and planned a creative non-traditional curriculum for a six week academic program- Improvised daily lesson plans based on weather and program changes - Organized students in compatible groups- Assisted in a baking course along with other minor extracurricular activities Show less

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  Proctors

  Jan 2017 - Jan 2017

  Marketing Intern

  - Supported the marketing and sales efforts at the Capital Region’s destination for major Broadway shows, cutting-edge film festivals, and exciting special events- Conducted in-depth research to identify prospective audience members- Identified contact information for appropriate affiliation groups in order to market The Color Purple & Fun Home

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  Gramercy Communications

  Jan 2017 - Jan 2017

  Public Relations Communications Intern

  - Supported Public Relations and Marketing team on 5 accounts at a strategic communications agency- Communicated effectively with press outlets from 7 regions to publicize Water Music New York - Arranged interviews with reporters and performers - Developed a professional and persuasive tone for oral and written messages - Produced a blog to display and promote Gramercy’s internship program- Attended client meetings to develop marketing strategies and events

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  AP Events: Art of Perfection Even Planning

  Jun 2018 - Aug 2018

  Social Media Consultant and Photographer

  - Discussed brand management throughout all social media platforms- Reorganized company website to be more cohesive and clear - Photographed the events’ decoration, designs, and guests

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  Fortis Lux Financial

  Jun 2018 - Aug 2018

  Marketing Intern

  - Designed a Clickfunnels landing page and bridge advertisement page for an advisor group - Launched three Facebook Business accounts and created paid Facebook advertisements’ for Term Life Insurance - Scripted video advertisement for Term Life Insurance, Whole Life Insurance, and Financial Planning- Organized a client appreciation event and designed the email invitation

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  Harry's Wine and Liquor Market

  Oct 2018 - Jun 2019

  Social Media Marketing Intern

  - Photograph and edit images - Write content for social media - Advertise products and promotions on various media platforms - Photos will be published in The Fairfield Magazine Holiday issue for a Harry's Corner advertisement

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  Pearl Street Swim

  Jan 2019 - May 2019

  Graphic Design Intern

  - Photographed product images for company website- Edited product photos using Adobe Photoshop- Designed brochures and email pamphlets using InDesign and Photoshop- Assisted during photo shoots and upcoming project planning

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  Aerotek

  Jun 2019 - Nov 2020

  Technical Recruiter

  - Technical Recruiter for the nation's largest privately held staffing and recruiting firm- Responsibilities encompassed the overall recruitment of contract personnel, from initial screening of candidates to final confirmation of hire, for placement into various Construction, Engineering, and Environmental positions.- Cold calling, prospecting, and attending client meetings- Partnered with Account Managers to identify top accounts, target skill sets, and key market segments- Passed new accounts over to Account Leaders to manage relationships with new clients- Duties included negotiating rates with contract employees on the recruitment end and finalizing rates with clients- Attended job fairs, networking events, and meetings with prospective clients- Conducted phone screens and face to face interviews.- Conducted background checks as well as reference verification - Resolved client and contract employee issues such as payroll, per diem, travel requests, raises and benefits administration - Build and maintained relationships with industry contacts to gain knowledge and generate referrals and sales leads Show less

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  Prime Group Holdings, LLC

  Nov 2020 - Apr 2021

  Marketing Coordinator

  - Rebranded new acquisitions and ensured existing locations have proper branding- Managed storage facility listings across all digital platforms while auditing listings for accuracy and updated accordingly (Website, Google, and SpareFoot)- Wrote social content, blog posts, and newsletters- Coordinated review generation programs and responded to customer reviews- Worked with construction and external vendors to make sure deadlines and large signage project expectations were being met - Approved and reviewed signage artwork - Fulfilled storage facility marketing requests: including but not limited to in-store signage (ordering and customer requests)- Audited marketing assets at storage facilities- Managed and ordered promotional products- Utilized programs such as Google My Business, Yext, Sharepoint, Asana, SiteLink, Excel, Facebook, Instagram, Sparefoot, Adobe Programs, and Outlook Show less

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  Social Static

  Dec 2020 - Jul 2021

  Freelance Social Media Coordinator

  - Assist with marketing and business development efforts for a marketing agency featured in Forbes, Entrepreneur, CNN, and Yahoo! Finance- Research and acquire new leads and contact information within the luxury industry - Utilize RocketReach, LinkedIn, Facebook, Instagram, and other media to find new contact information - Send initial and follow up emails about Social Static service- Assist with writing copy and finding images for cliental to post on social media outlets

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  Fingerpaint

  Apr 2021 - Jan 2023

  Media Strategist

  - Manage paid search strategy and analysis for pharmaceutical clients with annual budgets over $1 million each- Develop tactical strategy and implement pay-per-click tactics across Google and Bing, as well as SEO functions including keyword research and content development - Create branded and unbranded strategy campaigns across multiple channels targeting both healthcare providers and consumers - Generate and present metric reporting and strategic insight for the purpose of campaign optimizations and account recommendation- Collaborate closely with other Media members, Account, Creative, Project Management, and Digital teams to ensure that work is strategically aligned- Onboard paid search associates and train them on campaign set up/management, asset development, campaign optimizations, and financial management - Develop and implement processes for keyword research and financial management to optimize daily business workflow- Oversee budget and billing activity for clients (financial pacing, Prisma management, draft billing, accuracy of budget vs. strategy MBA/flowchart)- Experience managing paid/organic social strategy campaigns through Meta platforms Show less

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  Crealytics

  Jan 2023 - Nov 2024

  Paid Search Marketing Manager
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  Ironmark

  Nov 2024 - now

  Digital Paid Media Manager