Pablo Nacer

Experience

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  Casa de Marketing

  Apr 1999 - Oct 2000

  Copywriter

  • Responsible for create advertising pieces for clients such as Dana Corporation, Case, and Pial Legrand.

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  Cast Multimídia

  Oct 2000 - May 2002

  Screenwriter

  • Responsible for develop screenplay for the CD-Aventura series;• Responsible for research and develop screenplay for the CD-Rom Football Club series. The series told the story of big Brazilian football clubs such as Corinthians, Santos, Flamengo and Palmeiras.

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  Editora Lua

  Oct 2005 - Dec 2006

  Editor

  • Responsible for editing the monthly magazine Receita Minuto, the second largest circulation in the Brazilian cooking segment (40 000 copies monthly).

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  Ópera Comunicação

  Jan 2007 - Jul 2007

  Copywriter

  • Responsible for online and offline advertising pieces, including printed material, radio spot and web writing for clients such as Banco Santander, Sincor-SP and Niasi.

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  Ozzy Study Brazil

  Sept 2007 - Apr 2014

  Journalist

  • Led the planning and development of content for the website, social media and newsletters.• Provided social media management and analytics gathering and analysing media audiences and developing tailor-made strategies. • Developed advertisements and promotional materials content.• Responsible for editing and writing of annual magazine (Student Planet Magazine).

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  Blog PablitoAustralia

  Nov 2007 - Dec 2012

  Editor and Journalist

  • Created, developed, and edited blog content, including articles, interviews, reports, photos, and comments on the main subjects related to daily Australian life and the Brazilian community in Australia.

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  Radar Magazine

  Sept 2008 - Nov 2011

  Journalist

  • Responsible for articles and interviews, including cover stories with Australian and Brazilian personalities such as Les Murray, Os Mutantes and Alex Atala.

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  Falamos Portugues Magazine

  Nov 2011 - Dec 2012

  Editor and Journalist

  • Responsible for writing cover stories including interviews with Craig Foster (former Socceroo’s captain), Heritier O'Brien (AFL) and the award-winning filmmaker and musician Kid Mac.• Responsible for major editorial reform.

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  SBS TV

  Oct 2012 - Oct 2012

  Communications Consultant

  • Led pre-production of content for the Australian channel SBS TV about the FIFA World Cup Brazil 2014™.• Provided technical advice and support during the pre-production of documentary for SBS TV filmed in Brazil at the 12 host cities of the FIFA World Cup Brazil 2014™.

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  SuperPrix

  Jul 2014 - Dec 2015

  Web Content Coordinator

  • Led the development of content for social media, landing pages, newsletters, websites, banners, online and offline advertisements and sponsored links.• Provided social media management and analytics gathering and analysing media audiences and developing tailor-made strategies. • Provided technical advice and support on E-commerce sales and growth acceleration.• Developed new strategies to improve the performance of E-commerce tools.

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  M2BR

  Jan 2016 - Dec 2017

  Consulting and Freelancer

  • Provided SEO consulting services for clients including Windsor Hotels and Shock Games.• Lectured in Journalism and Social Media at M2BR Academy.• Developed content for Blog, Medium and LinkedIn for clients such as Windsor Hotels, Agir Now and Thomas Nelson.

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  PAHO FOUNDATION - PAN AMERICAN HEALTH ORGANIZATION FOUNDATION

  May 2016 - Aug 2016

  Project Consultant

  • Developed screenplay for an institutional video on health services in remote communities in the North of Brazil to be produced by the Pan American Health Organization (PAHO/WHO). • Led and prepared reports for the Technical Meeting on the Characterization of Congenital Syndrome Associated with the Zika Virus, held in Recife (PE).

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  Brasil 247

  Mar 2018 - Jul 2021

  • Spearheaded the creation of innovative business products and forged strategic partnerships with external stakeholders, including the Google News Initiative.• Promoted a thriving digital culture within the company, driving innovation and technological adoption, producing guidelines and coaching staff.• Empowered teams with cutting-edge tools such as News Consumer Insights, Realtime Analytics, Google Search Console, and Looker Studio, optimising data analysis and decision-making processes. Show less

  • Digital Manager

    May 2020 - Jul 2021

  • Growth Specialist and Editor

    Mar 2018 - Apr 2020
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  Twitter

  Aug 2021 - Nov 2021

  Content Curator for Global News Team (Temporary)

  • Responsible for identifying events and emerging trends on Twitter and contextualizing them in real-time on the platform.• Curated live updates about various topics and presented them as Twitter Moments.• Engineered automated system curation for the coverage of major events, such as UEFA Champions League and FIFA World Cup-qualified matches, and delivered real-time updates.

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  Settlement Services International

  May 2022 - Jun 2024

  Digital Communications Specialist

  • Spearheaded the development and implementation of corporate digital and social media strategies that significantly increased engagement rates and conversion, including on the CEO channels.• Responsible for managing SSI-owned websites and implementing SEO and SEM initiatives, which increased the share of search.• Delivered insightful reports, providing data-driven engagement and growth recommendations based on the analysis.• Cultivated and maintained strategic relationships with internal and external stakeholders, fostering strong partnerships..• Championed innovative tools and empowered staff through coaching, resulting in boosted productivity, enhanced skills, and the widespread adoption of best practices. Show less