Serene Lim

Experience

• 

  Enseval Megatrading (M) S/B

  Jan 2006 - Feb 2008

  Nutritional Advisor
• 

  Auric Chun Yip S/B

  Apr 2008 - Aug 2010

  Business Development Executive

  Business development in F&B industry

• 

  Connell Bros. Company (M) S/B

  Jun 2011 - Aug 2016

  Senior Marketing Executive

  - Business development and local key accounts managements for all segments in F&B- Supplier management- Product management. Involve in inventory planning- Sales budgeting and sales forecast

• 

  Brenntag Group

  Sept 2016 - May 2020

  Head of Department of Food & Nutrition.- Plan and manage overall functions of business operation i.e. budgeting, reporting, profitability, stocks, debtors, supply chain, sales tools and country campaigns in order to achieve the organization's objectives.- Global, regional and local key account management and development in Food & Nutrition ensuring the most beneficial commercial agreements to achieve both market competitiveness and profitability for the company.- Supplier relationship management. Expand long term suppliers' partnership with key global and regional suppliers to create new product offerings improve competitive position and enhance overall profitability of the account.- People management and development. Managing people which include leading and coaching direct reports.-Participate in regional meeting, share best practices with other country colleagues. Show less

  • Industry Manager

    Jun 2019 - May 2020

  • Senior Section Manager

    Jan 2019 - Jun 2019

  • Section Manager

    Jan 2017 - Dec 2018

  • Senior Sales Manager

    Sept 2016 - Dec 2016
• 

  Connell Caldic

  Jun 2020 - now

  Industry Manager

  Industry Manager at Connell CaldicBusiness Achievement- Develop and lead business unit strategy plans, go-to-market strategies and key supplier account plans to support achievement of company strategic growth plans in Malaysia and Singapore markets.- Identity major growth and business development opportunities across the industries. Assess the potential, gain commitment and lead the execution.Supplier Management & Development- Takes strong lead in managing key strategic suppliers. Ensure strategic alignment is in place between Connell Caldic and key supplier partners, annual target expectations and overall growth targets are met.- Build strong relationship with key decision makers in strategic suppliers.People Management- Recruit, lead, coach and develop all sales and technical people in food & nutrition to perform their duty with full effectiveness and efficiency as well as work well in harmony to enhance and cultivate teamwork.Regional Strategic Execution- Align business strategy with regional direction- Implement local industry strategy & manage its profitability- Prepare and submit business report & forecast to key stakeholders- Provide & support competitive market intelligence information- Expand the regional business network. Show less