Shishir D.

Experience

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  Theorem

  Sept 2014 - Nov 2016

  • Setup email campaigns for clients using Epsilon People Cloud, ensuring timely deployment.• Conduct pre-quality checks on creatives, analyze targeting lists, and report any issues to the production team.• Provide post-deployment reports to clients on email delivery, click rates, opens, and more.

  • Client Service Analyst

    May 2016 - Nov 2016

  • Campaign Management Specialist

    Sept 2014 - May 2016
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  Epsilon India

  Aug 2017 - Mar 2020

  • Managed client mailing calendar, oversaw external UAT, and generated reports to ensure successful email campaigns for Epsilon People Cloud.• Provided backup support during vendor outages, conducted internal UAT, and managed approval processes for campaign creation.• Maintained campaign process documentation, delivered weekly account updates, and collaborated cross-functionally with Production, Account Management, and Technology teams.

  • Campaign Analyst,2

    Mar 2019 - Mar 2020

  • Production Analyst,2

    Aug 2017 - Mar 2019
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  Accenture

  Mar 2020 - Apr 2022

  Business Process Svcs Analyst

  • Managed email campaigns in Salesforce Marketing Cloud, ensuring timely delivery and client updates.• Created SQL queries in Automation Studio for automation activities.• Developed Data Extensions for target customers based on CRF instructions.• Scheduled and deployed email campaigns as per client requests.

• 

  BenefitHub

  May 2022 - Apr 2023

  Senior Email Marketing Specialist

  • Developed and executed engaging email marketing campaigns through HubSpot to target HR managers of existing clients.• Analyzed and reported on the success of email marketing programs, ensuring CAN-SPAM compliance and industry best practices.• Utilized email marketing tools and analytics to create content strategies for BenefitHub's database growth.

• 

  Cedar Management Consulting International

  May 2023 - Feb 2024

  Email Marketing and Automation Manager

  • Developed and executed engaging email marketing campaigns to drive conversions.• Built, tested, and optimized marketing automation workflows and email templates.• Collaborated with cross-functional teams to deliver targeted newsletters aligned with business objectives.

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  EClerx

  Mar 2024 - Mar 2025

  Process Manager

  • Managed client inquiries and issues for full-service email campaigns, ensuring accuracy and timeliness.• Led integration efforts between Campaign and Coding teams to improve customer service.• Designed and executed marketing campaigns using HubSpot, optimizing email campaigns and landing pages.