Laura O'Connor

Experience

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  Sprint

  Apr 2000 - Apr 2003

  Corporate Brand Manager; Consumer Marketing Competitive Analyst

  Improved companywide product and service visibility on Sprint.com 100% by creating the 1st online brand guidelines and One Sprint approach to web design and navigation. Led across multiple business unit teams to influence participation and governance.Established the consumer marketing dept's 1st competitive intelligence function. Wrote and published a new competitive strategy newsletter, and presented market insights and analysis for marketing plans to stakeholders at all levels of the organization. Show less

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  Balance Growth Strategies

  Feb 2003 - May 2006

  Founder and Professional Development Coach
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  Sprint

  May 2006 - Apr 2009

  Product Marketing Manager

  Built the 1st Sprint app store. Selected the portfolio, onboarded new apps and entertainment content, and managed ongoing relationships with partners, creators, and developers. Managed an advertising rotation and measured success using campaign performance analytics.

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  TCS Telecommunication Systems Inc.

  Nov 2009 - Sept 2010

  Product Manager

  Improved the market penetration of mobile GPS apps across verticals. Drove brand and marketing strategy, partner marketing, sales enablement, retail training, and product lifecycle management. Guided the agile development process with high-level user experience requirements for the apps.

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  GreatCall

  Sept 2010 - Aug 2011

  Strategy Lead

  Steered the executive Innovation Council in identifying new opportunities, shaping product strategy, and driving innovative product roadmaps. Conducted consumer research and used the insights analysis to champion new ideas. Partnered with engineers and a cross-functional team in developing 1 new smartphone, 2 mobile apps, and 1 safety device.

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  Qualcomm

  Aug 2012 - Sept 2016

  Integrated Marketing Manager

  Led B2B and B2C product marketing strategy and cross-functional project management for product positioning, content development, partner co-promotion, product launch, and go-to-market of processors (CPUs/GPUs) and gaming initiatives. Developed messaging for use in sales enablement, partner advertising, developer co-marketing, and executive communications. Planned and executed 7+ events per year specific to mobile gaming, graphics, virtual reality (VR), computer vision, and IOT.

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  Intel Corporation

  Jul 2021 - Aug 2023

  Brand Strategist

  Shaped brand strategy to improve awareness and perceptions of the Intel product brands. Launched 3 new Tier 1 brands and named 50+ products, technologies, programs, promotions, and more. Influenced executive stakeholders on business and marketing decisions that impact long-term brand strategy. Partnered with creative team on insightful agency briefs for brand identity and partner co-branding assets.

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  San Diego American Marketing Association

  Mar 2024 - now

  Event Experience Director (volunteer)

  Leading the Event Experience committee for San Diego AMA's largest annual event, The Art of Marketing. This year's conference was the best one yet!

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  BDS Connected Solutions, LLC.

  Jun 2024 - now

  Brand Advocate

  Representing Qualcomm by demonstrating the latest PCs with on-device AI capabilities and the power of Snapdragon processors. Product training the retail channel and ensuring excellent in-store marketing.