Isabella Santoro

Experience

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  University of San Diego

  Aug 2021 - Jun 2024

  Student Coordinator, Marketing

  - Managed a team that created comprehensive social media strategies and campaigns to promote fitness events, club sports, intramural events, and campus facilities.- Created social media content calendars with the utilization of spreadsheets and filmed/edited/scheduled deliverables.- Mentored and led a group of 15+ team leaders in the development of staff meetings, trainings, workshops, and leadership growth.- Collaborated with the Assistant Director(s) and Student Development Supervisors to organize team-building exercises, regular training sessions, and leadership opportunities.- Interviewed, trained, and led groups of 75+ students across all Campus Recreation branches, conducted weekly check-ins with students, and assigned tasks. Show less

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  Comic-Con International

  Jun 2022 - Sept 2022

  Marketing Coordinator

  - Edited, scheduled, and sent creatives to be approved in order to advertise and showcase the business.- Tracked social media insights, all Marketing aspects, and conducted reports based on the information.- Created Microsoft (Office, Doc) trackers to track the inflow and outflow of assets, approval processes, postings, and website maintenance.- Contacted and kept in touch with businesses and talent, organized meetings, and accommodated means for those during Comic-Con.

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  Power Digital Marketing

  Jan 2024 - May 2024

  TikTok Intern

  - Trained in media buying, paid ads, influencer marketing, affiliate outreach, TikTok Shop, SEO, organic strategies, and content editing.- Conducted weekly trend reports across social media platforms in order to film, edit, and post successful creatives.- Tracked insights, KPIs & boosted creatives in order to gain engagement through organic TikTok posts.- Collaborated with producers + strategists to create and recommend organic social posts.- Conducted quarterly + monthly reports, and creatds creatives for clients ranging from consumer goods, apparel, tech, pharmaceutical, and luxury celebrity clients. Show less

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  Front Row

  Jun 2024 - now

  Performance Marketing Coordinator, Digital Marketing & Content Creation

  - Builds and executes Paid Media Strategies for a variety of clients in the domestic & international Beauty Industry- Manages social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary- Manages all client budgets and advise on budget changes, both between campaigns within paid accounts and across channels based on overall return for clients- Supports clients' Paid Media activities: planning, scheduling, reporting, and making optimization recommendations to improve campaign performance- Helps determine client benchmarking and implements optimizations to hit client KPIs in the quickest time possible through owned channels- Assists in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics- Analyzes performance data and provides intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions- Communicates and collaborates internally across teams to ensure success throughout all paid media campaigns Show less