Aimee McPherson

Experience

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  Brandy Melville

  Dec 2018 - May 2019

  Sales Associate

  - Enhanced customer experience by organizing store merchandise appealingly. - Greeted customers, answered questions, and provided information wherever appropriate and helpful.

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  Hammer Theatre Center

  Aug 2019 - Aug 2021

  Video Producing/Editing Intern

  My internship, HA 187 Creative Team Practicum, is an upper-division course consisting of practical work in video production. The class is a marketing team for the Hammer Theatre as well as SJSU's College of Humanities and Arts. In this role I did the following: - Orchestrated production processes, including team recruitment, storyboarding, scheduling, and cost analysis, as well as lead camera teams during shoots as the assigned head of production.- Negotiated favorable contracts with potential clients, ensuring the marketing team received fair compensation for their services and increasing the team’s overall profit.- Met stringent project deadlines of 2-3 days with consistent efficacy, consistently delivering high-quality content for local businesses and university clients. Show less

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  San Jose State University

  Dec 2019 - Apr 2020

  Video Producer

  Spartan Service Celebration 2020 - Videography- Prepared for and oversaw the videography and production for SJSU's “Spartan Service Celebration 2020" event honoring hundreds of staff members.- Led months of meticulous planning, including staff recruitment, financial estimation and negotiations, and collaboration with the venue, to ensure the seamless execution of event recording. Directed and guided the crew on the event day, resulting in the successful production of a high-quality final video.- Consolidated and transformed over 5 hours of raw footage through color grading, audio mixing, multi-camera editing, captioning, and licensing copyrighted music, delivering a cohesive final product with a turnaround of only 7 days. Show less

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  FILE 99 - Creative Exhibition (Digital)

  Mar 2021 - now

  Freelance Videographer and Editor

  Personal Media Marketing Portfolio Development:- Created and marketed a personal brand from scratch, utilizing SEO techniques to optimize online content and drive organic traffic, increasing engagement and viewership across multiple platforms.- Photographing various subjects and selling prints on Etsy in meticulously prepared seasonal releases.- Commissioned to document live music and fashion events, capturing raw footage and utilizing Adobe Premiere Pro and DaVinci Resolve Studio to transform the footage into immersive promotional videos.- Amassing 100k+ views on YouTube, Instagram, and TikTok with videos and reels using self-produced videography, effectively implementing content marketing strategies for both my own accounts and those of clients. Show less

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  SADAY (Musician)

  Sept 2021 - Oct 2022

  Video Producer, Editor

  Filmed and edited “Your Power Remix” teaser published on Instagram and Spotify.

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  TJ Maxx & HomeGoods

  Sept 2023 - now

  Sales Associate

  - Welcoming and engaging with customers in a friendly manner, while also informing them about ongoing fundraisers and promotions. Attentively addressing their concerns, offering personalized assistance, and effectively resolving inquiries regarding in-store products.- Effectively managing inventory turnover to optimize space, as well as proactively reorganizing and refreshing displays to maintain a visually appealing shopping environment. - Increasing sales by advocating for the T.J. Maxx store credit card and highlighting its perks, as well as suggesting complementary items to customers based on their current selections. Show less