Keeahna Cervantes

Experience

• 

  Sidecca

  Jul 2009 - Apr 2011

  Assistant Manager, Visual Merchandiser

  Entailed opening and closing the store, counting registers, reaching sales goals. Train new associates. Merchandise sales floors at all locations and lead merchandising team.

• 

  Manual's El Tepeyac

  Apr 2011 - May 2016

  Bartender
• 

  Halston

  Jul 2015 - Oct 2015

  Marketing Intern
• 

  American Apparel

  May 2016 - Feb 2017

  Private Label Account Manager
• 

  Upcycle Los Angeles

  Feb 2017 - Jan 2020

  Marketing & Sales
• 

  Amber James Apparel

  Jan 2020 - May 2020

  Executive Marketing Assistant
• 

  Gredale PPE

  May 2020 - Oct 2023

  Senior Executive Assistant
• 

  Seven 7 Footwear

  Aug 2021 - Oct 2023

  Brand Manager
• 

  ELLE Footwear

  Oct 2023 - now

  Designer & Brand Manager

  • Directly assist the VP of Merchandising, Marketing Coordinator & Sales Manager• Design on trend styles for the ELLE demographic, work directly with Paris team• Competitive & trend forecast research• Oversea the development of products samples, top’s and production• Issue purchase orders to manufacturers and ensure payables are met• Work with logistics team to ensure shipping timelines are met• Design catalogs & line sheets to support sales team to perform all aspects of selling process• Promote on-brand messaging through traditional, digital & social outlets• Manage photo shoots - photography, videography, models, location, and styling• Attend trade shows to maintain PR & optimize brand positioning and sales• Build marketing plan & targeted campaigns in-line with sales plan for wholesale and DTC• Communicate with web developer to optimize sales & customer experience• Work closely with Social and CRM to ensure customer experience is cohesive Show less