Padmavathi V

Experience

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  Be positive 24

  Jul 2011 - Jun 2012

  Jr. Seo Analyst

  The purpose of this position is to play a supporting role in the crafting and implementation of search engine optimization strategies. Since this is a junior-level position, you don’t have to have immense amounts of experience, but you do have to have a fundamental understanding of how search works, some light experience, and a knowledge of which ranking techniques are permissible by Google’s Webmaster Guidelines and which are not.Both independent contractors and those seeking employment will be considered. As an employee, this would be a part time position, but there is opportunity for advancement to a related full time position.Someone who can occasionally meet in-person in northern New Jersey is preferred, but remote individuals will be equally considered.*Run technical audits on websites according to our highly-detailed instructions*Help craft “to-do” lists for fixing items found on the technical audits*Discover & evaluate organic competitors*Identify areas for on-site improvements in site structure, internal linking, and content*Perform keyword research & build lists of targeted key phrases*Proofread copy for keyword optimization per our specs*Run citation & link profile reports*Apply on-page optimization by uploading new content and filling out page titles, meta descriptions, and image alt tags*Perform off-page tasks such as directory & citation submission*Compiling monthly report data on traffic & rankings Show less

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  Social Beat

  Jul 2012 - Feb 2014

  Jr. Digital Media Manager.

  will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences.*Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services*Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date*Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.*Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed*Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate*Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company*Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results*Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion*Monitor trends in social media tools, trends and applications Show less

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  Key Difference

  Feb 2014 - now

  Digital Media Manager

  *Devising strategies to drive online traffic to the company website.*Tracking conversion rates and making improvements to the website.*Developing and managing digital marketing campaigns*Utilising a range of techniques including paid search, SEO and PPC.*Overseeing the social media strategy for the company.*Managing online brand and product campaigns to raise brand awareness.*Managing the redesign of the company website.*Improving the usability, design, content and conversion of the company website*Responsibility for planning and budgetary control of all digital marketing*Evaluating customer research, market conditions and competitor data.*Review new technologies and keep the company at the forefront of developments in digital marketing.*Monitor trends in Social Media tools, applications, channels, design and strategy.*Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.*Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.*Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. *Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Show less