Lena Masri

Experience

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  Syracuse University

  Aug 2006 - Dec 2009

  Undergraduate Student

  *Sport Management student at Syracuse University *Member of Syracuse University Equestrian Team as a competitive horseback rider, traveling around the state of New York to compete against other collegiate clubs and teams*Graduated Magna Cum Laude

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  National Baseball Hall of Fame and Museum

  Aug 2009 - Dec 2009

  Public Relations Intern

  *Fulfill 200 donation requests each month*Weekly meetings with staff members to enhance my education*Catalogue 600+ pages of 30 years of Museum newsletters*Assist Education Department with Imagine Mars program created and run by NASA engineers*Create a marketing campaign to extend the tourist season in 2010 from April to October

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  The Aspire Group, Inc

  Jun 2010 - Mar 2011

  Sales Consultant

  *Establish and sustain relationships with University of Colorado alumni and fans*Provide exceptional customer service by writing thank you notes and specializing ticket offers to each client*Consistently hit call goal of 100 calls per day *Assist manager and senior staff with weekly sales and call reports*Maintain updated records of all contacts on a personal and shared database*Adept at using Paciolan Ticketing System *Create spreadsheets for easy database management*Participate in weekly objection meetings with co-workers to improve sales techniques*Follow through on callbacks with clientele*Help develop business models for Aspire in monthly brainstorm sessions with industry leaders Show less

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  GAIT Therapeutic Riding Center, Inc.

  Aug 2011 - Nov 2011

  Instructor

  *PATH Certified at age 18 to work with numerous disabilities including autism, Down’s Syndrome, ADHD, ADD, cerebral palsy, mental retardation, learning disabilities, TBI and more*Teach classes from 1-10 students at a time*Create unique lesson plans using games and riding skills to enhance individual abilities*Head instructor at summer camp for 50+ riders for three consecutive years*Committee chair for games and education at annual events*Assist in securing donations for tricky trays, silent auctions and other fundraising events*Condition ten horses at the stable through rides, lunging and hand walking*Volunteer in therapeutic riding classes with other instructors leading and sidewalking*Clerical skills in the office as needed Show less

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  LEARFIELD Amplify

  Nov 2011 - Nov 2012

  Account Executive

  *Establish and sustain relationships with Syracuse University fans*Sell football, men's and women's basketball and men's lacrosse ticketing packages*Sold over $250,000 in new revenue and $300,000 in renewals *Led team in women's basketball sales*Provide exceptional customer service by writing thank you notes and specializing ticket offers to each client*Developed an education forum to use with my boss and coworkers*Consistently make 85-100 calls each day *Adept at using TM Archtics ticketing system Show less

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  Syracuse Crunch

  Nov 2012 - Aug 2014

  *Activate each element of partner's contract*Oversee renewal process*Assist in sales process from first meeting to completion of deal*Manage sponsor relationships *Handled all sponsorship elements for the Syracuse Crunch*Coordinated player appearances, sponsored nights and promotional opportunities*Created programs that reach sponsor objectives*Wrote public address announcements and live radio reads*Activated sponsor elements including nightly giveaways, in-game promotions, scoreboard announcements, etc.*Organized end of the year reports for sponsors

  • Director of Corporate Partnerships

    Aug 2013 - Aug 2014

  • Sponsorship Services Manager

    Nov 2012 - Aug 2013
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  University of Denver

  Sept 2014 - Jun 2016

  MBA Candidate

  *Full-time MBA student*Graduate Assistant in the Marketing Department*Published author in the Sports Business Journal for my qualitative research on female executives in the sports industry*Co-President/Founder of the Sport Management Club*Graduate Student Ambassador

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  SSB

  Jun 2016 - Aug 2018

  Account Manager

  *Managed client relationships with professional sports teams and collegiate athletic departments*Coordinated data gathering requirements*Collaborated with vendors and third-parties across the sports industry*Wrote SQL queries to extract pertinent information for clients*Acted with integrity and honesty to protect our clients' data*Created segmented customer lists to enhance profitability, efficiency, and ROI on marketing to consumers

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  The Right Step, Inc.

  Sept 2018 - Dec 2020

  Development Director & Instructor

  *Created a corporate partnership program in February 2019 with one partner already on board at our highest level*Oversee our annual fundraising event, A Good Ol' Fashioned Hoedown*Develop new fundraising ideas for a consistent flow of donations*Partner with local organizations to grow our donor base, name recognition, and fundraising ability*As an instructor, teach riding lessons and horsemanship to students of varying ability and plan lesson progression based on rider experience and skills Show less