Sadiq Shaik

Sadiq Shaik

Process Associate

location of Sadiq ShaikHyderabad, Telangana, India

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  • Timeline

  • About me

    Product Manager - Dell Technologies | Ex-DAZN | Ex-ValueLabs | Assertive, Enthusiastic with a zeal to Discover, Ideate and Innovate

  • Education

    • Jawaharlal Nehru Technological University, Kakinada

      2010 - 2014
      Engineer’s Degree Electrical, Electronics and Communications Engineering
  • Experience

    • GENPACT

      Sept 2014 - Aug 2015
      Process Associate

      Responsibilities:• Inbound and Outbound Tech Support calls• Trouble shoot technical issues faced by customers• Resolve customer disputes on call• Route calls to the concerned department in case the resolution of the issue is beyond my scope of work

    • Dell Technologies

      Aug 2015 - Feb 2022

      Projects:Order Management App UI Modernization, Order Flow Monitoring Dashboard, Frictionless IT enhancementsFrictionless Exec Metric Dashboard ModernizationBusiness Process Re-engineering:• Analyzed AS-IS regional manual order processing for commercial business• Conducted Discovery Sessions to design value mapping for identified opportunities in order processing• Collaborated with stakeholders to identify process & IT enhancements saving $65K/quarter in manual processing costsBusiness Analysis & IT Enhancements:• Facilitated requirements workshops to reach a unanimous consensus and clarity of requirements.• Maintained a prioritized feature backlog, working within an Agile framework to deliver features in fortnightly sprints• Collaborated with the Engineering team to refine features and assist with rapid user feedback• Built UAT plans and test cases to execute business testingData Visualization & Dashboard/Data Analytics:• Transitioned Frictionless Executive Reporting from Excel into Power BI • Simplified complex data calculations used for WoW, QoQ, YoY metrics globally thereby saving ~100 hours/quarter with zero manual touch Show less Business Process Simplification & Automation:• Analyzed As-Is process flow and helped eliminate NVAs (Non Value Adds)• Scoping opportunities and developing the automation using different web-app automation tools like Selenium IDE, Katalon Recorder & Autoit, thereby saving ~180 hours/quarter• Collaborated with business leads to gather requirements for IT enhancementsCustomer Onboarding & Account Management:• Conducted discussions with VVIP customers to transition from offline to online ordering process• Gathered requirements and customized the accounts per customer’s need• Monitored and managed the customer’s account post transition for any issues or supportTraining & Documentation:• Documented the process flow and Standard Operating Procedure• Trained new team members on process flow and tools usage Show less

      • Product Owner

        Jun 2018 - Feb 2022
      • Business Analyst

        Aug 2015 - Jun 2018
    • People Tech Group Inc

      Feb 2022 - Dec 2022
      Product Manager

      Projects: HMI Ecosystem (Mobile App, Web App & HMI App), Vehicle Design EcosystemMarket and Competitor Analysis:• Conducted a thorough market analysis in collaboration with the UX team, resulting in a comprehensive understanding of the target customer group and their unmet needs• Led a successful competitor analysis with the UX team, providing valuable insights on prevailing features and functionalities in the market, as well as identifying new features to meet customer needsWireframing and Prototyping:• Worked closely with the UX team to develop low-fidelity wireframes and prototypes for various platforms, while ensuring the feasibility of features and functionalitiesUsability Testing and Feedback:• Successfully led usability testing of four prototypes with internal user groups and implemented data-driven feedback to exceed customer expectationsProduct Backlog:• Created an optimized product backlog that prioritized delivering value consistently.• Transformed the vision into actionable stories, ensuring the development team was aligned with business objectivesLeadership in Development Efforts:• Led sprint planning, backlog grooming, and feasibility sessions to align development efforts with business goals and deliver high-quality features Show less

    • ValueLabs

      Dec 2022 - May 2023
      Product Manager

      Research and Analysis:Conducted a comprehensive analysis of the e-commerce website selling covers for cars, bikes, and airplanes, including a detailed competitor analysis. This resulted in identifying Three key areas of improvement - User Journey, Conflicting sub-brands and products, and Search FunctionalityProposal Development:Created a proposal outlining potential improvements to streamline user journeys and reduce inconsistencies on the client website and increase conversion rate by 20%Cross-functional Collaboration:Collaborated with cross-functional teams including design and development to ascertain the feasibility of proposed changesStakeholder Presentation and Feedback:Presented findings and recommendations to stakeholders and gathered feedback for further refinement of the proposed design Show less

    • DAZN

      Apr 2023 - Aug 2024
      Product Manager - Ad Tech

      Responsibilities:Ad-Tech Architecture Optimisation:Driven the optimisation of the current ad-tech architecture in collaboration with engineering teams, focusing on enhancing ad-targeting, ad-delivery efficiency, and monetisation capabilities while maintaining a seamless user experience. Market Research and Strategy:Conducted thorough market research and competitor analysis to identify growth opportunities and attune product strategy to the latest advertising trends. Cross-Functional & External Collaboration:Collaborated closely with Sales, Operations and Development teams to define and prioritise the product roadmap, ensuring alignment with individual market goals and customer needs. Collaborated with external partners to understand advertising ecosystem dynamics, explore innovative ad formats and devise monetization strategies. Feature Development and User Experience:Led the ideation, design and development of new features by leveraging data analysis, user feedback and industry best practices to enhance user experiences. A/B Testing and Optimisation:Implement effective A/B testing methodologies to measure and optimise key performance indicators, providing data-driven insights and actionable recommendations for feature iterations and user engagement improvements. Metrics Analysis and Product Enhancement:Defined and monitored product success metrics, while taking into account, user feedback to identify opportunities for refinement and growth. Show less

    • Dell Technologies

      Aug 2024 - now
      Product Manager

      Led key initiatives to enhance Alienware’s e-commerce experience, optimizing user engagement, conversion rates, and overall shopping journey. Successfully collaborated with cross-functional teams to deliver data-driven and user-centric solutions.1. E-Commerce Experience & Conversion Optimization> Delivered multiple enhancements across Alienware.com to improve user experience, reduce bounce rates, and boost conversion.> Led A/B testing and iterative improvements on a new Inspirational Module, enabling gamers to visualize a dream gaming setup and seamlessly add accessories to their cart.> Successfully deployed new experiences that simplified access to support information, improving customer satisfaction.2. User Research & Design Implementation> Conducted market research and collaborated with the design team to ensure customer needs were incorporated into new experiences.> Led user testing on various design prototypes, gathering actionable insights and implementing feedback-driven improvements.3. Data-Driven Decision Making & Analytics> Partnered with data analytics teams to track performance metrics, using Adobe Analytics to create workspaces for stakeholder visibility.> Utilized data-driven insights to refine UX strategies and optimize product roadmap execution.4. Cross-Functional Collaboration & Strategic Planning> Worked closely with content, marketing, legal, operations, engineering, and design teams to align product initiatives with business objectives.> Partnered with leadership to define business goals and roadmap planning, leveraging OGSM to align with company strategy. Show less

  • Licenses & Certifications

    • CII ProdXpert

      Confederation of Indian Industry
      Mar 2001
    • Full Stack Java Developer

      Simplilearn
      Oct 2001
      View certificate certificate
    • JIRA Roadmaps

      Coursera
      Oct 2001
      View certificate certificate
    • Certified ScrumMaster (CSM)

      Scrum Alliance
      Apr 2001
      View certificate certificate
    • Certified Scrum Product Owner® (CSPO®)

      Scrum Alliance
      Dec 2001
      View certificate certificate
    • ISTQB Certified Tester

      ISTQB® - International Software Testing Qualifications Board
      Jun 2001
  • Honors & Awards

    • Awarded to Sadiq Shaik
      Dell Champion Award Dell Technologies بهمن ۱۳۹۶
    • Awarded to Sadiq Shaik
      Bronze Award Dell Technologies آبان ۱۳۹۶
    • Awarded to Sadiq Shaik
      Bronze Award Dell Technologies دی ۱۳۹۵
    • Awarded to Sadiq Shaik
      On The Spot Award Dell Technologies مرداد ۱۳۹۵
    • Awarded to Sadiq Shaik
      Bronze Award Dell Technologies اردیبهشت ۱۳۹۵