Lucy Kirby

Experience

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  Hunterlodge Advertising

  Apr 2009 - Jun 2011

  Full Service Advertising Agency - Creative and Media.I managed campaigns for a variety of Clients within the public and private sector. I managed my stakeholders on a daily basis to deliver campaigns and work with the Client Director to grow our account portfolio. Clients: *Caterpillar*Post Office*London South Bank University Full Service Advertising Agency - Creative and Media.I managed campaigns for a variety of Clients within the public and private sector. I managed my stakeholders on a daily basis to deliver campaigns with an Account Director, and reported into the Client Director. Clients: *Club Wembley*West Ham United Football Club*Sodexo Motivation Solutions*London Borough of Newham Council

  • Account Manager

    Oct 2010 - Jun 2011

  • Account Executive

    Apr 2009 - Sept 2010
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  MercerBell

  Jul 2011 - Sept 2011

  Freelance Senior Account Manager

  This was a 3 month contract covering a sabbatical.I worked on the campaign management team for Toyota account across 4 areas:*National Parts, Accessories & Servicing Division *Fleet Management*Marketing Services*Financial Services. I looked after the direct communications between Toyota Central Marketing, dealers and customers.

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  DDB Group Australia

  Oct 2011 - Feb 2015

  DDB is an International award-winning Advertising Agency, which caters for a variety of Clients in Australia.*Leadership role in the Campaign Management team to deliver Advertising campaigns for Westpac (Bank), Telstra (Telecommunications), Audi (Automotive) and Arnott’s (FMCG) across Brand and Retail. *Working with the Audi campaign management team to run ATL advertising campaigns, for both Brand and Retail activity on behalf of Audi Australia and their Dealer network. *This was an integrated account including; TV, press, print, digital, DM, and POS.

  • Account Director

    May 2013 - Feb 2015

  • Senior Account Manager

    Oct 2011 - Apr 2013
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  Telstra

  Feb 2015 - Feb 2018

  *Developed, managed and owned the National Broadband Network (nbn) product roadmap *Led our broadband network customer value proposition & product strategy development.*Developed business cases for approval, & managed initiatives through the Go-To-Market process.*Used agile software delivery methodology to launch products *End-to-end product management working with Marketing, Research, Sales, Legal, Technicians, Pricing, Assurance, Complaints, Training. *Owned the rollout of the National Broadband Network (nbn) across Australia, planned and executed launch campaigns for customer acquisition. *Analytical Product Marketing role working as part of the Product & Channel team to deliver relevant product marketing campaigns to markets, which were categorised as a priority to win market share.

  • Senior Product Lifecycle Manager

    Sept 2017 - Feb 2018

  • Senior Product Marketing Manager

    Feb 2015 - Aug 2017
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  Lucy loves Fitness

  Dec 2015 - May 2018

  Business Owner: Personal Trainer, Blogger & Influencer

  Alongside my full-time corporate job, I was an Online Personal Trainer, Health & Fitness Blogger and Fitness Influencer. Helping to educate, empower and inspire women to change their lifestyle.*Content strategy and creation - blog posts, youtube videos, email marketing.*Digital and Social Media Marketing Management - facebook, instagram, snapchat*Website design & development including eCommerce functionality*Wrote the contact strategy, designed & built all emails using MailChimp - including 1 off-campaigns, automated onboarding sales funnels from sign-up and weekly coaching for clients on 6 or 12 week training programs.*Relationship management - clients, brands (for influencer campaigns), peers for guest blogs and collaborations.*End-to-End Product Design & Launch - research, ideation, design, build, advertise and sell new products & propositions. This also included designing and managing my own facebook ad campaigns (A/B testing, monitoring & optimising). *Self-taught user of SAAS platforms; Stripe, PayPal, WooCommerce, Integrapay, WordPress, MailChimp. Show less

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  AIB

  May 2018 - May 2022

  Product Propositions Manager

  *Define and deliver product strategy & vision within the Retail Banking product portfolio (current accounts & savings).*Design product propositions and customer experiences.

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  F45 Training Grangegorman

  Sept 2020 - now

  Business Owner & Digital Marketing Manager

  Role:This role is incredibly varied as I am the business owner responsible for all digital advertising, social media marketing, sales strategy, team management & operations.Responsibilities:*Financial control of a Private Limited Company, employer of 7 members of staff.*Sales, Social Media Marketing, Email Marketing & Product strategy, including content creation and implementation for paid and organic reach. *Website design & development (including SEO) and management of our Google adwords account.*Building our Value Proposition for our member base and ensuring delivery of a high quality member experience which supports their health and wellness goals.* Competitor monitoring and market analysis Show less

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  Diageo

  May 2023 - now

  *B2B Digital Transformation Lead for our On Trade Sales & Commercial teams. *Certified Scrum Master working with and leading cross-functional teams to deliver Digital Transformation internally and for the benefit of our colleagues and customers. *B2B Digital Commerce Transformation Lead - helping our On Trade customers run & grow their businesses with self-serve capabilities.*Certified Scrum Master working with and leading cross-functional teams to deliver Digital Transformation internally and for the benefit of our customers.

  • Senior Digital Transformation Manager

    Nov 2024 - now

  • Digital Transformation Manager

    May 2023 - Nov 2024