Lucie Bastard

Experience

• 

  Universal Music France

  Jul 2008 - Jun 2009

  Digital sales and marketing assistant

  Universal Music Group is the world's leading music company - Created the weekly “digital mobile” newsletter - Analysed weekly mobile sales statistics- Progressed the production and the delivery of digital products to clients- Analysed the layout of clients’ websites and offered recommendations to improve sales

• 

  Mbrand3

  May 2010 - Jan 2011

  Marketing and business development assistant

  Madvertise is a Mobile ad tech pioneer and advertising agency- Mobile-marketing project management- Identified and developed sales and marketing presentation support- Set up internal processes to optimise campaign delivery- Workflow management: publishing, monitoring and reporting on mobile advertising campaigns

• 

  NetMediaEurope

  Mar 2011 - Feb 2018

  NetMediaEurope is a B2B technology news digital publisher - Managed the European marketing team across France, UK, Germany, Italy and Spain- Developed and supervised the implementation of marketing strategies on a European and local basis- Led the coordination of lead generation and brand awareness campaigns with each country’s marketing manager- Managed, monitored and reported on a wide variety of marketing actions carried out across Europe- Maintained communication channels and contributed to a collaborative work environment between the sales, editorial and technical departments, across different countries- Worked strategically with all the countries’ sales teams to find the best campaign opportunities for clients- Managed data CRM strategy with both Experian and Salesforce- Produced analytical reports, KPIs and other metrics to regularly communicate with and report to top executives- Managed a large European marketing budget - As a product owner I identified client needs, developed products and features, briefed technical teams, prioritised product backlogs, supervised product releases and collated and responded to feedback Show less - Managed a team of project managers- Supervised and monitored direct marketing campaigns to ensure smooth and successful campaign delivery- Briefed the design team to create multimedia promotional materials for direct marketing campaigns- Implemented CRM strategy to retain clients- Specified, developed, monitored and implemented dedicated marketing tools with the technical team (WordPress plugins, dashboard etc.)- Reported and analysed monthly marketing KPIs- Developed media partnerships at the main IT B2B events in France- Managed the French marketing budget Show less

  • Marketing Manager Europe

    Jul 2016 - Feb 2018

  • Marketing Manager France

    Jan 2014 - Jun 2016

  • Chef de Projet Marketing

    Mar 2011 - Dec 2013
• 

  Informa TechTarget

  May 2019 - now

  TechTarget is an IT B2B Publisher which offers data-driven marketing services- Providing tactical support and strategic direction for clients of our integrated media campaigns and data services- Driving adoption, increasing integration and helping clients to achieve agreed upon goals and KPIs- Managing client onboarding and training, evaluating results and offering recommendations and best practices

  • Senior Manager of Customer Success, EMEA

    Jul 2022 - now

  • Team Lead of Customer Success, EMEA

    Jul 2021 - Jun 2022

  • Senior Customer Success Manager EMEA

    Jul 2020 - Jun 2021

  • Customer Success Manager EMEA

    May 2019 - Jun 2020