Ekta Gaba

Experience

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  Arena Multimedia

  Jan 1996 - May 1998

  Sr. Executive - Centre Administration

  • Responsible for operational efficiency of the centre in South Delhi (master franchise) • Coordinated with placement and marketing executives for placements and tapping corporate clients • Monitored examinations and Zonal office's weekly audit with reports from satellite centers • Imparted training to corporate groups

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  Cyber Media Digital Limited

  Jun 1998 - Dec 1999

  Executive - Marketing Support

  - Interacted with customers pertaining to CD-ROM title requirements and trouble shooting - Developed logistics and inventory management system for swift order processing - Administered the operational and functional needs of the department. - Independently managed participation of CMDL in events

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  Cyber Media India Limited

  Jan 2000 - Jan 2006

  Asst. Manager - Readers Service

  As Asst. Manager - Readers Service:• Led a team of circulation and service members• Responsible for effective functioning of circulation services division • Enhanced operational efficiency - Designed & audited processes and communications, which brought rave responses from internal and external customers. • Developed strategic role for division - Generated MIS and provided analytical inputs to management through constant enriching of database management system • Services marketing & Sales promotion - Identified and developed subscription agents (channels) for institutional sales. Registered 42% increase in institutional subscriptions through agents in year 2005 over 2004 • Exploring new avenues - Developed Internet interface for interaction with subscribers. Show less

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  CyberMedia

  Oct 2006 - Jun 2011

  - Design and implement an integrated marketing plan to acquire audience.- Branding and visibility of brands to acquire audiences across print, online and mobile. - Schemes to be devised for audience acquisition across print, events and online and mobile.- Initiate outreach strategies to grow audience via mobile and social media platform- Forging partnerships/tie ups to enhance brands and associated audience acquisitions. - Engage with external media/associations/industry bodies to increase traffic and audience acquisition- Leveraging content, services, events and databases to acquire audiences- Continuously research, communicate and implement new marketing vehicles Show less As Senior Manager Product for ICT publications namely- Dataquest, Voice&Data, DQ Week, DQ Channels, PCQuest and Living Digital - Job role includes:• Creation and implementation of brand marketing strategies• Conceptualize and implement local circulation promotion activities. Developing and implementing subscription generation programs. Coordination with circulation teams. • Managing readership quality and quantity –Sourcing of validated target audience databases for qualified readership profiles. Strategic Alliances for reader acquisition programs.• Responsible to build respective editorial properties – DQ Top 20, CIO Handbook, Mega IT Users, IT Case Book, Annual Premier Reseller, Silver Club, SP Guide etc• Developing and monitoring respective magazine event properties – execution and response management.• Conduct Market Research (Extensive & dipstick) – Defining scope and coordination with agency and analysis• Tie-ups with major industry events as official media partner. Show less

  • Senior Manager - Audience Development

    Oct 2009 - Jun 2011

  • Senior Manager - Product

    Oct 2006 - Oct 2009
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  Geospatial Media & Communications (formerly GIS Development)

  Jun 2011 - Nov 2011

  Regional Manager - South Asia

  • Explored market opportunities in the region and forged multiple rewarding partnerships• Executed strategies for achieving advertisement and exhibition-space selling targets• Increased circulation of publication, website traffic, events and seminars participation• Managed the South Asian team

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  Facts n Data

  Sept 2012 - May 2020

  AVP

  Facts n Data is an R&D based advanced (Big) Data Analytics & Text Mining organization and offers Advanced Analytics Solutions and Algorithms. It specializes in Marketing Analytics & was founded by Data Scientists with 18-30 years of hands-on Advanced Analytics & Research experience in leadership positions.SpecialtiesAdvanced Data Analytics, Advanced Text Analytics, Big Data Analytics, IOT Analytics, Algorithms, Machine Learning, Recommender Engine, Digital Footprint AnalyticsWebsitehttp://www.factsNdata.com• Coordinated with internal resources and vendors for flawless execution of projects• Ensured resource availability and allocation• Managed relationship with the client and all stakeholders• Measured project performance on timelines and budget adherence • Improved operational processes and incorporated best practices for enhanced efficiency Show less

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  Royal Roads University

  May 2020 - now

  Student
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  Intelligent Innovations Lab

  Mar 2021 - May 2021

  Market Analyst - Produc
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  Hemkund Developments

  Jun 2021 - now

  • Procurement Manager

    Nov 2021 - now

  • Project Coordinator - Procurement

    Jun 2021 - now