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Eleonora Gonella

Eleonora Gonella

Intern at Revenue Management Department

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  • Timeline

  • About me

    Germany Customer Offering Manager

  • Education

    • ISPI School

      2020 - 2021
      Diploma Humanitarian Emergency and Interventions

      Courses attended:Humanitarian emergencies (basic and advanced course)Negotiation in humanitarian crisisCountries with high risks and personal safetyLogistics in humanitarian crisis

    • Università degli Studi di Genova

      2010 - 2014
      Laurea triennale Economia aziendale/manageriale 108/110

      My bachelor was focused on Micro and Macroeconomics, and it provided extensive basic knowledge about the business administration aspects (both management and law). The final project for my undergraduate consisted on modelling a real-world scenario such as the violence rates occurred in a specific urban area in the city of Genova (Italy) by using Count and Discrete Dependent Variable Models (focusing on the Poisson Regression Model). Previously, I also completed a project on European… Show more My bachelor was focused on Micro and Macroeconomics, and it provided extensive basic knowledge about the business administration aspects (both management and law). The final project for my undergraduate consisted on modelling a real-world scenario such as the violence rates occurred in a specific urban area in the city of Genova (Italy) by using Count and Discrete Dependent Variable Models (focusing on the Poisson Regression Model). Previously, I also completed a project on European unemployment with a focus on the Italian situation, working in a team of four people in order to combine and compare all the information found. Show less

    • University of Warwick

      2014 - 2015
      Master's degree MSc in Economics Merit

      I attended a one-year Master in Economics at the University of Warwick, UK. The course provided strong basic knowledge about Micro, Macroeconomics and Econometrics. I decided to study Game Theory, Behavioural Economics and Experimental Economics as optional modules.My final project aimed to estimate the demand for the Italian car market, using different econometric techniques. I developed the model starting from OLS, moving to a Panel Data approach adding an Instrumental Variable and a Nest… Show more I attended a one-year Master in Economics at the University of Warwick, UK. The course provided strong basic knowledge about Micro, Macroeconomics and Econometrics. I decided to study Game Theory, Behavioural Economics and Experimental Economics as optional modules.My final project aimed to estimate the demand for the Italian car market, using different econometric techniques. I developed the model starting from OLS, moving to a Panel Data approach adding an Instrumental Variable and a Nest structure as further steps. In the final part of my dissertation, I studied the FCA group marketing strategies.I worked on an econometrics project with two students. The purpose was to build a model to understand how socio-economics and demographic characteristics (density, income per capita, unemployment, alcohol consumption, proportion of young people, detection rate, police expenditure, rate of abortions) affect crime. We used a panel data analysis across the USA, using data from 2000 to 2009. Show less

  • Experience

    • Costa Crociere

      Nov 2015 - May 2016
      Intern at Revenue Management Department

      As an intern my role is to help in defining Costa's Pricing and Revenue Management strategy, by contributing to the following activities:-Monitoring the pricing strategies of competitor companies and defining a benchmark to identify the market situation - Setting allocation of capacity across different itineraries/product;- Implementing optimal pricing positioning for Costa’s product across world wide markets and available sales channels;- Identifying special fares / promotions for customer segments. Show less

    • Costa Crociere S.p.A.

      Sept 2016 - Apr 2022

      Revenue Management System, PMO and Subject Matter Expert:-From December 2020 Responsible as Project Manager & Subject Matter Expert for the definition and development of Costa Cruises one-year onboarding project to a new Revenue Management system (total budget 4M USD)-Working with a 30 people v-team spanning multiple departments (revenue, IT, science) and multiple countries (Italy, USA)-Built proof of concept of UI, and evaluated, hired and oversaw contractor agency for implementation (budget: 400k EUR) Show less Fast Quotation, Project Lead:-Created and landed a rethinking of the way salespeople allocate groups’ prices and allotment with travel agencies through a platform that responds in real time -Developed the concept solo, the algorithm and the tool prototype and led a team of 10 revenue analysts to run the pilot experiment-Pitched pilot and results to my manager and director and then led an executive review with the VP of Revenue Management Dept, VP of Sales&Marketing Dept, and with the company President who approved the budget to develop it-Supporting and leading the team of 20 people (mainly external consultants, IT experts, revenue analysts, group experts, salespeople users) working on it, for the development of the algorithm and next stepsCrisis Officer, Covid-19 Crisis Response Team:-Provided prompt and essential data and insights to allow top management and external authorities to make crucial decisions in a short amount of time with day and night shifts on top of my daily job.Tutor:-Tutored Senior Analysts, Analysts, Junior Analysts and Interns of our departments, as well as other departments key positions. Show less As a Revenue Analyst, my aim is to maximize the company's revenue by leveraging on the cruise ticket pricing and ships occupancy. I play a key decision making and problem solving role for my department by using a data driven approach combined with a sense of business and commercial awareness.In my daily responsibilities, I perform specific data analysis in order to: - Define and implement the optimal price positioning for Costa products across world-wide markets and available sales channels - Manage the demand trends through price steering and promotion on each customer segments - Define allocation of cabins and seats capacity across different itineraries and products depending on booking trends and market potential - Optimize seats allotments across different gateways for fly and cruise products - Contribute to the successful implementation and use of our own automatic pricing optimization tools - Contribute to the financial revenue forecast process Show less

      • Revenue Management Senior Analyst & PMO

        Sept 2021 - Apr 2022

      • Revenue Management Analyst

        May 2018 - Sept 2021

      • Revenue Management Junior Analyst

        Sept 2016 - Apr 2018

    • Amplifon

      Apr 2022 - now

      • Customer Offering Manager

        Aug 2023 - now

      • EMEA Pricing & Revenue Management Specialist

        Apr 2022 - Jul 2023

  • Licenses & Certifications