Shobhit Rao

Experience

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  India International Mega Trade Fair (IIMTF)

  Dec 2017 - Dec 2017

  Hanger Manager

  •Oversaw operations in an international hangar, ensuring efficient management and compliance with protocols.•Responded to participant complaints, enhancing overall customer satisfaction.•Supervised daily sales targets using electronic device control systems and maintained accurate system entries with approved codes and serial numbers.•Addressed visitor inquiries and ensured the smooth execution of events, minimizing disruptions.

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  ILEAD Kolkata

  Jun 2018 - Jul 2019

  Discipline Assistant Head

  •Responsible for implementing disciplinary rules and regulations within the college.•Organized a successful talk session featuring Colonel Prabir Sengupta, a military veteran and motivational speaker.•Engaged students with insights on discipline, enhancing their understanding of the guidelines.

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  Awign

  Aug 2018 - Aug 2018

  Campus Ambassador

  •Engaged students on campus to promote awareness of internship opportunities offered by Awign.•Increased student registrations for internships through targeted outreach and communication.•Facilitated student access to valuable internship experiences.

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  India International Mega Trade Fair (IIMTF)

  Dec 2018 - Dec 2018

  Field Supervisor

  •Led various operational tasks, including duty allotment and management of an international hanger.•Addressed participant complaints and ensured a positive experience.•Monitored daily sales targets using electronic device control systems, making necessary entries by serial number and approved code.•Handled visitor inquiries and ensured the smooth progress of events.

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  AffinityX

  Nov 2020 - Oct 2023

  •Oversee campaign performance for assigned accounts across PPC, Social, and Programmatic channels.•Conduct quality assurance of campaign setups to ensure accurate configurations for optimal success.•Monitor campaign performance, ensuring effective budget allocation and optimization towards objectives and KPIs.•Collaborate with the Ad Operations Team to manage media efforts, suggesting structural changes and sharing best practices.•Provide optimization recommendations to account managers, identifying opportunities for revenue growth.•Review campaign reports to assess strengths, weaknesses, and improvement areas.•Develop new approaches and strategies leveraging industry knowledge.•Work closely with Search, Programmatic, and Social teams to ensure seamless campaign execution. Show less •Manage and optimize over 500 campaigns monthly across multiple accounts, ensuring alignment with strategies and goals.•Coordinate with the trafficking team and sales coordinators for smooth campaign setup and monitoring.•Prioritize quality control to meet expectations and provide insights into campaign effectiveness.•Deliver regular audits, monthly reports, and optimization suggestions to clients for enhanced satisfaction and success.•Provide pacing updates and feedback to clients, driving continuous improvement and performance enhancement.•Train new team members on trafficking and campaign management, contributing to their growth and team effectiveness. Show less •Manage high-value white-glove client campaigns, aligning strategies with client demands to achieve targets for CPA, CTRs, and VCRs.•Optimize over 200 campaigns monthly using data-driven insights, focusing on programmatic performance and recommending actionable improvements.•Provide comprehensive audits, monthly reports, and recommendations to ensure optimal pacing and campaign performance, delivering insights to clients.•Lead and support the Trafficking Team and Sales Coordinators, offering training and addressing queries to enhance campaign effectiveness.•Collaborate with account traffickers to ensure timely setup of campaigns on the platform within SLAs for successful launches.•Identify solutions to challenges during the Prevalidation stage of campaign trafficking.•Work closely with senior executives on projects to enhance trafficking team efficiency, showcasing strong problem-solving skills and a proactive approach to process improvement. Show less •Manage online ad campaigns across multiple regions, including the US, UK, and Canada, overseeing display/mobile, OTT/CTV, and audio/video ads in programmatic and social campaigns.•Utilize platforms such as Simpli.fi, The Trade Desk, Safereach, Basis - Centro, Tiger Pistol, Facebook Business Manager, and Snapchat Business Manager for effective campaign execution.•Implement call tracking via the Marchex platform based on client requirements.•Communicate effectively with clients to understand campaign objectives and deliver on specific requirements.•Serve as the point of contact for technical queries from partners and clients, resolving issues promptly to ensure smooth campaign execution.•Provide guidance and support to the Trafficking Team and Sales Coordinators, addressing their queries.•Collaborate with account traffickers to ensure campaigns are trafficked within assigned SLAs.•Maintain a proactive approach to troubleshoot and resolve issues during the campaign Prevalidation stage.•Develop strong client relationships, fostering trust and satisfaction in campaign management services. Show less

  • Associate Team Lead - Campaign Performance Manager

    Apr 2023 - Oct 2023

  • Senior Associate - Campaign Manager

    Nov 2022 - Apr 2023

  • Associate - Campaign Manager

    May 2022 - Nov 2022

  • Junior Associate - Campaign Manager

    Nov 2020 - May 2022
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  Publicis Groupe

  Oct 2023 - now

  Associate Manager - Media Performance

  •Manage programmatic campaigns for Louis Vuitton-Moët-Hennessy and Nomad Foods across the UK, Germany, Spain, Ireland, Netherlands and Serbia.•Ensure seamless campaign management for Onshore and India teams, collaborating with Planning and Investment teams.•Develop media plans, set up campaigns on DV360, Xandr (Netflix Ads), Teads, and Amazon Ads (Amazon Prime & Twitch Ads), and optimize for KPIs (CPV, CPM, CPVCV, conversions and many more).•Achieve and exceed KPIs for brand and performance goals through expert campaign management and optimization.•Conduct quality assurance checks to maintain high standards for deliverables.•Generate insightful performance reports (weekly, End of campaign, Post campaign) with strategic recommendations based on campaign learnings.•Participate in team meetings to foster collaboration and knowledge sharing.•Identify programmatic procurement opportunities, collaborating with internal teams and external partners for client growth. Show less