Liberata D'Souza

Experience

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  Directi

  Sept 2013 - Jan 2015

  Research Analyst/ SEO Analyst

  • To try and maximize profits in all campaigns.• To understand trends and sellers and try and gain maximum inventory from profitable sellers.• Manage campaign expenses, staying on budget and reducing losses.• Perform ongoing keyword discovery, expansion and optimization.• Research and implement search engine optimization recommendations.• Research and analyze competitor advertising trends.• Try new templates for all campaigns to see which one is most effective.• Recommend changes and find faults in the ongoing working pattern. Show less

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  ZEDO

  Feb 2015 - Nov 2015

  Ad trafficker (Managing ad operations for India Today group)

  • Manage day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests. • Provide campaign screenshots to client once campaign has launched. Work to ensure that each assigned campaign delivers in-full and contract revenue potential is fulfilled. • Ad testing of all ads on supported browsers. Make sure that ads load correctly and click-through is functional. Ensure that ad is tracking both impressions and clicks (if applicable) through staging site. • Ad Reporting for advertising reporting including daily, weekly, and monthly requests from clients as well as providing external access to clients. • Based on reporting results, give suggestions for ad campaign optimization. Show less

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  POKKT

  Dec 2015 - Jun 2016

  Client Servicing Manager

  - Managing the performance based campaigns for the clients- Using inhouse and external inventory to meet the ROI of the client- Strategizing the budgets to make sure optimum output is achieved in the given budget.

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  Adways Innovations India (Pokkt Money acquired by Adways Innovations)

  Jun 2016 - May 2018

  Account Manager/Client Servicing Manager

  • Handling Indian and International clients (Direct brand, networks, ad agencies) for Media buy of multiple campaigns.• Taking care of CPI (Cost per Install), CPR (Cost per Registration), CPS (Cost per Subscription) and CPE (Cost per Engagement) campaigns.• Taking care of Performance marketing completely for Networks• Handling client servicing, client engagement and maintaining business relationship to drive max revs for the product• Understanding the need of the client and ensuring delivery of campaigns according to the desired KPIs and Parameters as stated by the client• Assisting the client in end to end campaign handling, invoicing and closure of more deals to help maintain a healthy rev from the concerned partner• Making business planning and business projections for the coming period• Establishing Business Marketing strategies to achieve the desired performance of the product.• Coordinating with Tech Team regarding the Integration of campaigns issues• Accountable for checking analytics of the Ad campaigns performance and building strategies to improve it.• Acquire New Advertiser (Display, Mailers, Mobile Installs and Engagements).• Develop strong personal relationships with top affiliates in all online markets.• Regular Affiliate Follow Up: Campaign Execution, Campaign Approval & Optimization.• Produce monthly reporting and analysis for internal distribution. Show less

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  PivotRoots

  Jun 2018 - Feb 2019

  Assistant Manager- Affiliate Marketing

   Working primarily for Amazon Prime Video campaign & Puranik CPL Campaign Designing strategies and plans to get maximum output on the assigned budgets Increasing user engagement on the app by targeting the right audience on the right medium Working closely with the client to understand the client's business objectives and advertising strategy Managing client relationships to build respect and gain their trust in your judgment Leading the strategy, development, execution and optimization of Affiliate marketing campaigns withseveral partners Strategizing and running performance marketing led campaigns Gathering Market Intelligence on competition to plan strategies. Show less

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  Auburn Digital Solutions

  Feb 2019 - Jun 2021

  Senior Manager- Paid Media Marketing

  -Taking care of strategizing plans, implementation and ideation of campaigns across all media platforms- Planning across multiple platforms like Google, Facebook, programmatic platforms and other media buying sources.-Suggesting ad copies and keywords for better engagement and lower costs on google platforms-Giving best targeting options on Facebook platform to make sure there is optimum relevant reach-Working on different programmatic platforms and publisher inventory to understand what best mediums can be relevant and use the same in media strategy.-Review and improve existing running campaigns by suggesting changes and getting them implemented.-Gather Market Intelligence on competition to plan strategies.- Identify opportunities for applying new technologies and services to online campaign Show less

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  Mindshare India

  Jun 2021 - now

  Director- Digital