Jonathan Yergler

Experience

• 

  Lowndes, Drosdick, Doster, Kantor & Reed, P.A.

  May 2010 - Aug 2010

  Timeshare Department Intern

  Filing, processing and sending affidavits, summons, and other legal documents to the court, clients and defendants. This work involved primarily bankruptcy cases.

• 

  Lowndes, Drosdick, Doster, Kantor & Reed, P.A.

  May 2011 - Aug 2011

  Marketing Intern

  Assisted in achieving the overall marketing goals of the firm: managed website content, updated LinkedIn and Facebook for the firm, pushed content to targeted law publications, created direct-marketing eBlasts sent to clients and employees, edited video clips and photos, assisted in purchasing ad space and designing a print ad, edited logos, extensively researched potential clients and marketing opportunities. Hired for a 4 week internship but was requested to work for the entirety of the summer. Show less

• 

  Imc2 Health & Wellness

  Jun 2012 - Aug 2012

  Strategy Intern

  imc2 Health and Wellness is a Dallas-based full service ad agency-Researched marketing landscapes, social media best practices, and SEO/SEM productivity for retail and pharmaceutical clients-Built consumer journey map and presentation decks for clients-Investigated engaging social media marketing opportunities and new ad tech solutions for our clients-Constructed purpose propositions, stakeholder impact briefs, and overall brand identity marketing strategy deliverables for non-profit clients Show less

• 

  ComScore, Inc.

  Jun 2013 - Aug 2014

  Client Services Analyst

  comScore is an internet technology company that measures how people navigate the digital world and turns that information into insights and actions for our clients to maximize the value of their digital investments.-Responsible for full service and support needs for 50-60 small to mid-sized clients subscribed to any of comScore's syndicated measurement solutions-Trained clients on audience/site analytics principles, research methodologies, and methods for driving actionable data insights through data based story telling-Delivered analyses that addressed clients’ optimal growth strategy by identifying and leveraging their digital strengths-Collaborated with sales and product management to proactively meet client needs -Demonstrated the impact of specific research and data methodologies for measuring digital audiences, online advertising, behavioral/attitudinal targeting and more through comScore data platforms Show less

• 

  Spark Foundry

  Jun 2015 - Sept 2019

  Primary Clients: NBA, Amazon/Audible, Comcast• Overhauled previously struggling analytics teams for NBA & Audible accounts (3 analysts each) and redefined how they interfaced with other cross functional agency and client teams to better align with each client's needs/objective while increasing transparency/data access for clients; This resulted directly in quantifiable improvement in client reviews & short-term account retention• Built new, extensive agency-wide POVs on specialized omnichannel measurement solutions for all types of accounts.• Negotiated measurement cost reduction with multiple different third-party vendors on behalf of the client, resulting in 10-30% cost reductions across these research studies and data products• Served as key data and measurement consultant on successful new business pitches worth over $50 million in revenue Show less Primary Clients: Comcast• Led a team of 5 analysts across Comcast’s business units and objectives (B2C, B2B, Customer Engagement/Retention, Retail) supporting marketing performance and optimizations across initiatives; Prescribed actionable marketing effectiveness improvements depending on the business KPI• Restructured our team's distribution of responsibilities to maximize personnel coverage in each line of business, expand analyst involvement, and improve internal communication between strategic media and analytics teams• Lead the entire analytics practice for the client's highest profile product launch in years (Xfinity Mobile), managing KPI alignment, measurement plans, ingestion of new data sources for offline conversions, brand research and all reporting outputs for all associated campaigns• Spearheaded the functional integration with our sister creative agencies to provide a more unified client product, designing a comprehensive test and learn plan for ongoing analyses, standardizing naming conventions & reporting templates• Assisted heavily in company recruiting for analysts at multiple levels• Led the realignment of greater client KPI goals for non-acquisition focused campaigns across the account including the design of streamlined reporting templates and talking points linked to the larger marketing learning agenda• Oversaw the mapping and integration of new data sources into our data platform as needed• Lead agency team’s third-party vendor assessment and POVs for geolocation, custom content, and omnichannel measurement analyses; used in client consultations on marketing measurement technology and new business pitches across accounts Show less Primary Clients: Comcast• Managed & delivered reporting, ensured alignment on KPIs, designed brand lift studies, directly handled multi-source data integration, and led client presentations for corporate initiatives on the agency's largest client account• Maintained data quality across all client marketing initiatives in our main data platforms• Streamlined internal data reconciliation processes that reduced reporting turnaround significantly across the account for specific, time-intensive initiatives• Developed survey studies designed to measure marketing effect on upper-funnel behavior and attitude change through many different measurement methodologies• Drew powerful strategic insights across studies to present tactical recommendations for improved media performance directly to the client• Fostered positive working relationships with 3rd party vendors that improved cross-company collaboration and improved internal workflows Show less

  • Associate Director, Data Analytics & Research

    Jun 2018 - Sept 2019

  • Manager, Data Analytics & Research

    Aug 2016 - Jun 2018

  • Sr. Analyst, Data & Analytics

    Jun 2015 - Aug 2016
• 

  A+E Networks

  Sept 2019 - Oct 2021

  Director of Marketing Analytics

  • Chartered & built a brand-new analytics practice (3 direct reports) serving marketing and technology across the A+E brands, responsible for analyzing & predicting performance and recommending strategies focused on ROI• Led supplemental data engineering teams to facilitate data modeling and pipeline flows into a new, consolidated data management system using a mix of data types & sources; This greatly improved the company’s holistic understanding of its marketing and performance data across channels and served as the foundation for more sophisticated modeling projects• Served as the strategic lead in setting ideal measurement KPIs, methodologies, and performance analytics across linear and non-linear media types and channels (both paid & owned) for all types of marketing campaigns• Broke new ground by curating the company's first predictive models meant to anticipate show performance and prescribe optimal marketing strategies• Developed the company's first database management, visualization, and productized reporting system in Domo, blending disparate data sources used by cross discipline teams across the company in an intricate web of Snowflake data lakes; This unlocked measurability in previously untracked media channels and greatly increased internal cross-team collaboration• Won additional engineering team resources to our team to facilitate data handoffs and manipulations between the new system and customized backend Snowflake tables; This increased their team build outputs by upwards of 50% compared to their prior allocation and quickly led to increased project scope and greater buy-in from C-suite in engineering team projects• Designed, negotiated, and executed assorted 3rd party, bespoke measurement solutions covering all manner of longitudinal, attitudinal lift, and behavioral consumer response objectives• Distilled those findings in terms of key business ROI to upper management that informed both strategic marketing and technical roadmap decisions Show less

• 

  Publicis One

  Nov 2021 - Apr 2025

  Primary Clients: Citi Bank, Keurig & Dr Pepper, Altice/Optimum• Lead cross-functional team of 20+ analysts (up to VP level) across all marketing functions to deliver data driven insights into planning, investment, and measurement processes as well as leverage consulting, advanced data analytics, and marketing strategy to drive and improve client business results• Transformed clients analytics practices by defining development roadmaps across staffing, data architecture, self-service reporting suites, experimentation, measurement, and operational excellence across internal and external teams• Increased agency use of global technology staff by 20% by identifying need for and then leading the full rebuild of internal processes, reporting structure, and analytics roadmap Show less Primary Clients: Citi Bank• Led a team of 10+ analysts to oversee all manner of measurement and analytics projects for the largest agency account in the region• Overhauled the internal team workflows and processes to considerably increase productivity, communication across teams and LOBs, and enhance deliverables across the business.• Realigned agency and client priorities, then redesigned recurring workflows & tech stack to leverage all available data to drive improved prescriptive (the applied methodological approaches spanned brand health, attitudinal lift impact, MTA, MMM, growth KPIs and other assorted ad hoc experimentation & measurement methodologies)• Led the scoping and buildout up of a new holistic ACR-based MTA measurement solution across all client verticals as the primary source of truth for business performance, coordinating across multiple client, agency, and vendor teams to deliver clear and actionable takeaways relevant across different departmental stakeholders• Served as the lead partner and consultant on Citi’s buildout of their own clean-room data system through Liveramp for use as a PII compliant device graph for measurement, analysis, and marketing activation purposes• Founded the Citi Advanced Analytics Growth Taskforce to drive increased client investment in agency supported advanced analytics projects; This lead to the subsequent scoping and execution of a series of new projects to meet test & learn objectives and increased contributions from technical agency-side resources in these projects Show less

  • VP of Analytics and Insights

    Aug 2023 - Apr 2025

  • Director, Analytics and Insights

    Nov 2021 - Jul 2023
• 

  American Express

  Apr 2025 - now

  Director of Data Analytics