Vaibhav Bist

Experience

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  VGL

  Apr 2007 - Aug 2008

  Assistant Manager

  Role: Handling company’s privileged Tele-Shopping T.V. Channels customer accounts Identifying the target segment and devising sales strategies Building & maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norm Assisting in developing effective sales channelsAchievements: Played a key role in exploring new customers for the company Successfully achieved targets involving a monthly target of $1 million Played a key role in handling a business worth $9 million dollars Show less

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  Leo Burnett

  Oct 2008 - Jun 2014

  Sr. Brand Associate

  Brand:- McDonald's1) To handle regional & national level marketing campaigns2) To strategically draft and implement the communication campaigns in order to maximize the brand impact in the market3) To study new markets and implement the communication strategy for store launches4)Coordination with international marom teams/partners on global projects5) In depth knowledge of agency know how's in terms of operation, strategy and client relationship 6) Effectively identifying, understanding and analysing client's requirement7)Monitoring & Managing the complete financials of projects to maintain profitabilityKey Achievements:1) Resolved financial issues on regular basis2) Pro active effort on strategising the Quarterly Plans for Marketing in order to utilize the brand opportunities 3) Effectively launched many campaigns such as Eco-Meal Launch, Chocolate Brownie Product Launch, Voice of McDonald's etc, which delivered phenomenal results in terms of sales and revenue4) Successfully planning & implementing McD's Global strategy across entire product portfolio (Regular Menu, Breakfast & Kiosk) for N.E Market.Brand:- Perfetti Van MilleR&R:1) Leading the brand communication for Chocoliebe Eclair Plus & Creamfills2) Managing the corporate communication and trade marketing3) Timely delivery of effective communication campaigns4) Crafting 360deg communication plans for various product launches (POP, Outdoor, TVC, Radio & Digital) 5) Creating and maintaining excellent client relationship6) Managing account financials Key Achievements:1) Tactfully cleared old debts to make account profitable2) Successfully launched campaigns and events which were highly appraised by the client (eg. ASM Meet 2012, EEP 2012 etc)3) With high level of self motivation and consistency in good performance the client extended the agency responsibility from brand communication to corporate communication & trade marketing Show less

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  Ogilvy & Mather India

  Jul 2014 - Sept 2015

  Account Director

  Roles & Responsibilities:-- To handle the marketing campaigns (Internal or External Communication) for Max Life Insurance- To understand and decode client's business requirement and provide valuable solution- To provide strategic input to client's requirement along with creative solution by closely working with planning and creative team- To sustain and increase revenue for Ogilvy- To create strong client and agency relationship- To supervise team handling production jobs for best quality, error free and timely delivery- To motivate and educate the team towards self development, time management, client interaction, creative interaction etc. Show less

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  Cheil India

  Oct 2015 - Feb 2019

  Sr. Account Director

  Brand:- Samsung Mobile Phones Roles & Responsibilities:1)To handle the 360 deg. integrated marketing campaigns for Samsung Smartphone's and Smart Gears. Eg J series, Gear S2 and S3, Note 5, S pay, A7/9 etc. 2)To collaborate with marcom and product team to formulate the campaign plan3)To create a seamless integration internally between different vertical for effective campaign4)To grow the client and agency relationship5)To organize and supervise team with various roles and responsibilities for best quality, error free and timely delivery6)To maintain healthy environment for subordinates through constant motivation 7)To be a helping hand to senior management by identifying and providing valuable contribution on business developmentBrand:- AdidasRoles & Responsibilities:1) To lead all sports verticals of the brand through strategic inputs and creative solution2) To provide valuable support to the Brand team achieve business objectives in different sports/lifestyle category3) To build brand imagery and create impactful integrated campaigns. Eg Uprising 2017, FIFA U17 2017, Originals samba launch, Fifa world cup 2018, Parley run for the ocean global campaign, Real Kashmir FC brand tie up along other various promotional/product launch campaigns.Brand:- UC NewsRoles & Responsibilities:1) To provide support to marcom team on brand related activities2) To formulate strategic insights for brand to build it's imagery3) To support Brand team understand consumer behaviour and market trends4) To integrate with digital team to provide 360deg creative solutions for all business problems/opportunities5) To strengthen client agency relationship6) To formulate and assist client on various researches to create brand strategy with in-depth market understanding Show less

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  Roca Bathroom Product Private Limited

  Feb 2019 - Dec 2022

  Brand Manager

  Vaibhav Bist as a Marketing Manager, was responsible for developing and executing marketing strategies that increase brand awareness, drive sales, and improve the bottom line through various brand marketing initiatives. He has liaised with a variety of teams and agencies to develop and execute creative, engaging, and results-oriented and award-winning marketing campaigns. He was responsible for monitoring and evaluating the results of marketing campaigns to ensure that they are meeting the desired goals. Key Achievements: -1) Managed brand portfolio of worth 1.5 Mn $2) Launched Roca India Instagram Handle3) Established B2B Platforms generating leads and building ROI4) Conceptualized, Ideated, Strategized, Planned, Trained and Launched “Parryware Safe Buy” semi-ecommerce platform during covid outbreak which generated monthly business worth 0.12 Mn $5) Building Digital Community for Brand Parryware with annual growth of followers by 200% (average)6) Awarded as Best Marketer by Roca Group for 2 consecutive years 2021 and 2022 7) Won Industry first two prestigious and well reputed digital marketing awards in year 2021, for the brand Parryware against big giants like MG motors, Hershey’s etc. The awards were Brand Equity Spot Award and ET Shark Awards.8) Relaunched Website 2.0 Version for Parryware India Show less

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  Schneider Electric

  Jan 2023 - now

  Sr. Manager, Global Marketing

  Vaibhav Bist, Senior Manager of Global Marketing at Schneider Electric, leads the Sustainability Initiative "Green Yodha." In this role, he is responsible for developing and implementing marketing strategies that drive impactful brand conversations and expand Schneider Electric's business across prominent B2B and B2C media platforms in India. Vaibhav's expertise includes market insights, campaign development, and budget management. At Schneider Electric, we firmly believe that achieving a sustainable future requires collective action, and the time to act is now. Green Yodha is our initiative to raise awareness and urgency among organizations and individuals. Through this program, we offer a range of solutions and services to assist organizations in accelerating their sustainability journey. Show less