
Michaela Grossi
Digital Marketing Executive

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About me
Digital Marketing Manager
Education

Blessed George Napier Catholic School and Sixth Form
2006 - 2013A-Levels - Business Studies (B), IT ( Btec D*D*), Extended Project (B)GCSEs - 9 GCSE’s graded A - C and a Distinction * in OCR ICT.Extracurricular Activities:• Team Leader in the IFS Student Investor Challenge for 2012.• Business, Accounting and Skills Education (BASE) regionals (2013).• A dedicated member of the hockey team for 7 years.

Aston University
2014 - 2018Bachelor of Science - BS Marketing 2:1With the freedom to choose all of my modules, I focused on digital marketing and strategy planning, whilst also learning about business ethics. Further to this, I undertook a year in industry, working for 8-digital in Banbury as a Digital Marketing Executive specialising in Search Engine Optimisation.During my time at university, i was a dedicated member of the Hockey team for a total of 4 years. As well as being a committed playing member (Goalkeeper for the Ladies 1st Team), i was… Show more With the freedom to choose all of my modules, I focused on digital marketing and strategy planning, whilst also learning about business ethics. Further to this, I undertook a year in industry, working for 8-digital in Banbury as a Digital Marketing Executive specialising in Search Engine Optimisation.During my time at university, i was a dedicated member of the Hockey team for a total of 4 years. As well as being a committed playing member (Goalkeeper for the Ladies 1st Team), i was also lucky enough to be part of the committee, undertaking the role as Social Secretary. By being in this role, it allowed me to gain experience in event planning and organisation, charity work, team skills and also public speaking. In fact, during my time in this role, we successfully ran one of the biggest events to date. Show less
Experience

8-digital
Aug 2016 - Jan 2017Digital Marketing ExecutiveAs part of my university degree, i have to complete a year in industry. After consideration, i could see myself having a future within the digital marketing world and from there i decided this is where my placement would take place.8-digital offered this dream to become a reality. With the opportunity to complete a year in industry, working under and supporting a Search Engine Optimisation specialist.My responsibilities include auditing websites, keyword research, on-page optimisation, technical optimisation, social media marketing management, content curation/copy writing, market research and website development changes. Show less

8-digital
Jun 2018 - Aug 2019Account Manager8-digital are a full service digital marketing agency along with being an Official Google Partner and winner of various Google performing agency awards. Services include: SEO, paid media, website creation & development, conversion optimisation, analytics, social media, content marketing, influencer marketing and creative services. With working Adhoc for the past 3 years whilst completing my university degree, i was able to gain a hands on understanding of the digital marketing industry that i could apply to university work. As well as this, i gained a solid understanding of how 8-digital operates. Giving me the opportunity to step up into the role as Account Manager. My responsibilities include business development, customer care and support, managing old and new accounts, ensuring smooth day to day running and time management of the team. Show less

Gorilla Corporation
Nov 2018 - Aug 2019Account Manager UKAn Account Manager at Gorilla Corporations UK arm, serving the entire EMEA region.Based in Leamington Spa. Warwickshire, we deliver strategic consulting, CSR (Corporate Social Responsibility), and Business Acceleration (Channel Sales Ecosystem Development & Demand Generation). We specialise in using digital marketing techniques to develop channel funnel.

PlayMoreGolf
Aug 2019 - Mar 2021Digital Marketing Co-ordinatorPlayMoreGolf is the first flexible golf membership linking individual golf clubs across the United Kingdom. Working in partnership, we help golf clubs to launch, market and manage a flexible golf membership category, ensuring it fits in perfectly with the clubs’ current structure; and not to the detriment of their traditional 5/7 Day membership categories.We understand the modern golfer is very different to that of 10 years ago... PlayMoreGolf provides golfers with more choice, more value, more flexibility and more convenience whilst still offering the benefits of traditional golf club membership. Show less

Proventus Group
Mar 2021 - Jul 2021Senior Account ManagerWorking and maintaining relationships with clients to define new marketing strategies to aid in of getting them ready for market, helping to excel their results or finding gaps and areas of improvement.

Perform Better UK
Jul 2021 - Mar 2024Marketing Manager
ESIM Go
Mar 2024 - Jan 2025Marketing Manager (Breeze)
Zzoomm
Jan 2025 - nowDigital Marketing Manager
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
GoogleMar 2021
Volunteer Experience
Social Secretary
Issued by Aston University Hockey Club on Sept 2015
Associated with Michaela Grossi
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