
Lucy Chen

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About me
MedTech | PharmD | Healthcare B2B Marketing
Education

University of Toronto
2015 - 2017Doctor of Pharmacy - PharmD
University of Toronto
-B. Sc. Phm. PharmacyActivities and Societies: Undergraduate Pharmacy Society student newspaper editor, Peer Health Educator
Experience

St. Michael's Hospital
Jul 2008 - Oct 2019- Led quality improvement and assurance in 2 large ambulatory specialist clinics (kidney transplant and diabetes)- Set up patient & family advisory council providing avenue for 8 highly engaged advisors to co-design refresh of the patient education program- Implemented telemedicine program in the clinic to improve care access by reducing travel burden by up to 2 days per patient- Chaired steering committee for program-specific EMR to analyze and implement quarterly system updates - Collaborated with high performing interdisciplinary team to deliver seamless patient care (nephrology, organ transplant, hospital medicine)- Implemented award winning initiative to improve quality of medication education post-kidney transplant- Published original research in high impact factor peer reviewed journals- Mentored entry-level pharmacists, pharmacy students, allied health students Competitive post-graduate clinical training program aimed at preparing young clinicians for future leadership in hospital pharmacy
Case Manager
Apr 2017 - Oct 2019Clinical Pharmacist
Jul 2009 - Mar 2017Pharmacy Resident
Jul 2008 - Jun 2009

Fresenius Kabi Canada
Oct 2019 - now- Design and execute a mixed-methods market research approach, combining both quantitative and qualitative techniques to gather actionable insights on a previously unexplored market- Analyze market trends, competitor landscape, and clinician requirements to develop a comprehensive understanding of the market and opportunities for differentiation- Present findings and recommendations to senior leadership, influencing product strategy and roadmap decisions to drive successful market entry and adoption- Craft and secure executive approval for a comprehensive marketing strategy to fuel product adoption in hospital systemsDefine and track result-driven metrics, including website traffic, social media impressions, and cost-per-lead to measure campaign effectiveness and inform data-driven decisions Show less - Design and pilot unique analytics offering among global market units to deliver customer-centric insights from medical device data capture- Create interactive digital-first learning experiences to optimize customer use of medication management software suite- Built and manage on an ongoing basis an online resource portal offering customers a seamless post-purchase experience and easily accessible longitudinal support- Develop clinical marketing strategy to differentiate Fresenius Kabi product & service portfolio uniquely adapted to Canadian healthcare environment Show less
Senior Marketing Manager
Sept 2024 - nowSenior Product Manager
Feb 2023 - Sept 2024Informatics Manager
Dec 2021 - Feb 2023Informatics Leader
Sept 2020 - Dec 2021Clinical Applications Specialist
Oct 2019 - Aug 2020

Ryerson University
Jan 2020 - Nov 2022Guest LecturerDeliver highly rated workshops to Masters in Nutrition students on nutrition-related pharmacotherapy, drug-food interactions, and drug information skills
Licenses & Certifications

Certified Diabetes Educator (CDE)
Canadian Diabetes Educators Certification BoardJun 2019
Certified Professional in Healthcare Information and Management Systems (CPHIMS)
HIMSSDec 2021- View certificate

Fundamentals of SQL I Course
Dataquest.ioMar 2021 - View certificate

Fundamentals of SQL II Course
Dataquest.ioMar 2021 - View certificate

Certified Professional in Healthcare Information and Management Systems
HIMSSDec 2021
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