Lucy Chen

Lucy Chen

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location of Lucy ChenToronto, Ontario, Canada

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  • Timeline

  • About me

    MedTech | PharmD | Healthcare B2B Marketing

  • Education

    • University of Toronto

      2015 - 2017
      Doctor of Pharmacy - PharmD
    • University of Toronto

      -
      B. Sc. Phm. Pharmacy

      Activities and Societies: Undergraduate Pharmacy Society student newspaper editor, Peer Health Educator

  • Experience

    • St. Michael's Hospital

      Jul 2008 - Oct 2019

      - Led quality improvement and assurance in 2 large ambulatory specialist clinics (kidney transplant and diabetes)- Set up patient & family advisory council providing avenue for 8 highly engaged advisors to co-design refresh of the patient education program- Implemented telemedicine program in the clinic to improve care access by reducing travel burden by up to 2 days per patient- Chaired steering committee for program-specific EMR to analyze and implement quarterly system updates - Collaborated with high performing interdisciplinary team to deliver seamless patient care (nephrology, organ transplant, hospital medicine)- Implemented award winning initiative to improve quality of medication education post-kidney transplant- Published original research in high impact factor peer reviewed journals- Mentored entry-level pharmacists, pharmacy students, allied health students Competitive post-graduate clinical training program aimed at preparing young clinicians for future leadership in hospital pharmacy

      • Case Manager

        Apr 2017 - Oct 2019
      • Clinical Pharmacist

        Jul 2009 - Mar 2017
      • Pharmacy Resident

        Jul 2008 - Jun 2009
    • Fresenius Kabi Canada

      Oct 2019 - now

      - Design and execute a mixed-methods market research approach, combining both quantitative and qualitative techniques to gather actionable insights on a previously unexplored market- Analyze market trends, competitor landscape, and clinician requirements to develop a comprehensive understanding of the market and opportunities for differentiation- Present findings and recommendations to senior leadership, influencing product strategy and roadmap decisions to drive successful market entry and adoption- Craft and secure executive approval for a comprehensive marketing strategy to fuel product adoption in hospital systemsDefine and track result-driven metrics, including website traffic, social media impressions, and cost-per-lead to measure campaign effectiveness and inform data-driven decisions Show less - Design and pilot unique analytics offering among global market units to deliver customer-centric insights from medical device data capture- Create interactive digital-first learning experiences to optimize customer use of medication management software suite- Built and manage on an ongoing basis an online resource portal offering customers a seamless post-purchase experience and easily accessible longitudinal support- Develop clinical marketing strategy to differentiate Fresenius Kabi product & service portfolio uniquely adapted to Canadian healthcare environment Show less

      • Senior Marketing Manager

        Sept 2024 - now
      • Senior Product Manager

        Feb 2023 - Sept 2024
      • Informatics Manager

        Dec 2021 - Feb 2023
      • Informatics Leader

        Sept 2020 - Dec 2021
      • Clinical Applications Specialist

        Oct 2019 - Aug 2020
    • Ryerson University

      Jan 2020 - Nov 2022
      Guest Lecturer

      Deliver highly rated workshops to Masters in Nutrition students on nutrition-related pharmacotherapy, drug-food interactions, and drug information skills

  • Licenses & Certifications

    • Certified Diabetes Educator (CDE)

      Canadian Diabetes Educators Certification Board
      Jun 2019
    • Certified Professional in Healthcare Information and Management Systems (CPHIMS)

      HIMSS
      Dec 2021
    • Fundamentals of SQL I Course

      Dataquest.io
      Mar 2021
      View certificate certificate
    • Fundamentals of SQL II Course

      Dataquest.io
      Mar 2021
      View certificate certificate
    • Certified Professional in Healthcare Information and Management Systems

      HIMSS
      Dec 2021
      View certificate certificate