
GAURAV YADAV
Summer Trainee

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About me
Management Consultant @ Thoucentric | Mu Sigma | IIM Sirmaur | CPG/FMCG SME | Retail Analytics | Data Science & Machine Learning | E-commerce Marketing & Sales Strategy | Technical Product Development | Marketplace Lead
Education

Sagar Institute of Research & Technology, Opp. Sagar Estates, Ayodhya Nagar, By Pass Road, Bhopal-462041
2013 - 2017Bachelor of Engineering - BE Mechanical Engineering
DAV Public School
2011 - 2013High School PCM
St. Xavier High School
2010 - 2011SSC
Indian Institute of Management, Sirmaur
2019 - 2021Master of Business Administration - MBA
Experience

Bharat Heavy Electricals Limited
Jun 2017 - Jul 2017Summer Trainee
Stetig Consulting Private Limited
May 2018 - Jun 2019Software DeveloperAs a Salesforce Developer & Administrator in my first job, my role involved the following responsibilities:1. Designing, developing, and implementing Salesforce CRM modules and ERP solutions for Fortune 500 clients.2. Taking ownership of stakeholder management, conducting client training sessions, and delivering onsite demos to CXOs, CMOs, and division heads.3. Working on both Salesforce Classic and Lightning, handling various administrative tasks such as creating custom objects, Visualforce pages, record types, formula fields, approval processes, workflows, process builders, user profiles, roles, and permission sets.4. Implementing validation rules, task and email notifications, API integrations, triggers, debugging, and Marketing Cloud setup.5. Ensuring data migration and data security compliance in Salesforce, as well as creating real-time dashboards and reports.6. Leading PAN India project implementations in collaboration with cross-functional teams.Key Project:Sales Automation Process: Designed and implemented workflows and triggers to automate manual tasks. Integrated lead flows through API integration and streamlined the pre and post-sales pipeline by automating the sales funnel from lead generation to account and opportunity conversion. Developed lead allocation mechanisms using the Salesforce platform.Through these responsibilities, I played a crucial role in leveraging Salesforce technology to enhance sales automation, improve efficiency, and support the successful implementation of CRM and ERP solutions for Fortune 500 clients. Show less

Simandhar Education
Apr 2020 - Jun 2020Digital Marketing Intern1. Developed and executed digital marketing strategies aimed at increasing sales and enhancing the web presence of the company.2. Analyzed Data Analytics reports to gain insights into the effectiveness of digital marketing strategies and made data-driven recommendations for improvements.3. Managed social media platforms and implemented successful social media marketing campaigns ensuring effective targeting and engagement with the audience.4. Evaluated different metrics to track and optimize the customer's digital journey, identifying the true value of each touchpoint. Show less

Mu Sigma Inc.
May 2021 - Mar 2023Apprentice LeaderAs a Data Analytics Management Consultant, my role is to lead a team of 13 Data Scientists and oversee a portfolio of over 1 Mn USD annual revenue. I am responsible for making data-driven business decisions to enhance the marketing program of a Fortune 50 US Retail client.Key Responsibilities:1.Leading and managing a team of 13 Data Scientists, providing guidance and support to ensure high-quality deliverables and project success.2.Collaborating with clients from various business functions such as marketing, supply chain, and finance to design analytical plans that generate actionable outcomes aligned with client requirements.3.Execute projects across customer segmentation, audience selection, marketing campaign measurement, lift analysis, and offer management.4.Create forecasting & predictive models and reporting systems for key metrics through behavioral and financial dashboards.5.Oversee approximately 34 analytics projects per quarter. Introducing dashboards to automate processes, resulting in a process optimization improvement of approximately 40%.6.Driving growth initiatives for the account by building an Impact Story, conducting monthly and quarterly reviews to gather feedback, and fostering increased client engagement. Managing Statement of Work (SOW) creation, resource allocation, project management, ad-hoc analysis, long-term project development, and facilitating business reviews with senior leadership for account expansion.7.Engaging in frequent consultative interactions with C-suite executives to understand their holistic viewpoint and gather business requirements. Managing the end-to-end Request for Proposal (RFP) lifecycle and identifying new growth opportunities.By effectively executing these responsibilities, I contribute to the success of our clients by leveraging data analytics to drive informed decision-making and strategic business growth Show less

Thoucentric
Mar 2023 - nowManagement Consultanat1. Lead the development and execution of retail analytics strategies to analyze sales performance, market trends, and consumer behavior across multiple retail platforms in the US market. 2. Collaborate closely with internal product and category managers to understand business objectives, identify data requirements, and deliver actionable insights that drive sales growth and improve operational efficiencies. 3. Develop and maintain strong relationships with key stakeholders at retail platforms, acting as a trusted advisor and analytics partner to provide strategic guidance and support. 4.Utilize advanced analytics techniques and tools to analyze large datasets, identify patterns, trends, and key drivers of sales performance, and translate them into actionable recommendations. 5. Develop and implement data visualization dashboards and reporting tools to effectively communicate insights and enable self-service analytics for internal teams. Show less
Licenses & Certifications

Financial Modeling and Valuation
InternshalaNov 2020
Digital Marketing
InternshalaOct 2020
Data Science
InternshalaMar 2021
Project Management Professional Certification Program
UdemyDec 2020
Agile Fundamentals: Including Scrum and Kanban
UdemyDec 2020
Machine Learning
InternshalaMar 2021
Project Management Professional Certification Program
Udemy
Tableau
InternshalaApr 2021
Certified Business Analysis Professional (CBAP)
Henry Harvin EducationNov 2019
Lean Six Sigma Green Belt Certification
KPMG India
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