Mohamed Atta

Experience

• 

  Access Plus For IT & Networks

  Oct 2010 - Jun 2012

  Senior ِAccountant
• 

  Abudawood Group

  Jul 2012 - Aug 2015

  - Record daily sales invoices on the ERP system (SUSA).- Lead reporting and analysis of the national sales operations.- Present business performance to sales lead team.- Manage Pepsi fridges contracts and execution (3,700 Fridges).- Manage system definitions and journey plans updates.- Audit perfect store guidelines and trade terms execution in the field.- Release the monthly, quarterly, and annual rebates for key accounts and wholesalers. - Manage fleet expense and maintenance in the field.- Record daily fleet expenses on system.- Present the monthly fleet expenses report to the fleet manager.

  • Sales Capability Coordinator

    Dec 2012 - Aug 2015

  • Fleet Service Coordinator

    Jul 2012 - Nov 2012
• 

  RASHIDEEN EGYPT FOR TRADE CO. (L.L.C)

  Sept 2015 - May 2017

  Sales Analyst

  - Lead reporting and analysis of Cairo sales operations.- Create and develop power bi reports for all sales channels.- Prepare sales fundamentals targets like volume and active customers.- Present the sales fundamentals business reviews.- Manage ERP system definitions like customers, SKUs, and price list. - Manage customers database, journey plan update on ERP system.- Handling ERP back office & handheld issues with technical support team.- Audit stores in the field to validate closing, fundamentals execution and classification changes.- Audit modern trade and self-service stores in the field using merchandising system (EYE 2).- Participate in the implementation of the ERP system (Sales Buzz) Show less

• 

  Bel

  Jun 2017 - now

  • Develops trade marketing strategies and tactical plans for channels and brands, aligning with overall business objectives and global market trends.• Sets and ensures the annual trade marketing budget aligns with strategic goals, conducts periodic performance reviews, and presents outcomes to the Commercial Head.• Sets distribution targets, tracks and analyzes channel KPIs (e.g., MSL, SKU dealing, share of shelf, POSM compliance), and defines actionable insights for improvement.• Identifies opportunities within channels and categories, ensuring optimal in-store execution, brand availability, cost-benefit, profitability, and competitive positioning.• Collaborates with category planning and brand teams on strategy and activities, negotiates trade agreements with the Sales team, and liaises with Data Analysis for market opportunities and competition analysis. Manages direct reports' objectives and development goals. Show less • Developed and executed comprehensive revenue management strategies to drive top-line growth and optimize profitability in the Northeast African market.• Conducted in-depth market analysis to identify revenue opportunities and optimize pricing structures.• Implemented advanced pricing optimization techniques to maximize revenue and profitability.• Led cross-functional teams to develop and execute effective demand forecasting models.• Managed and optimized distribution channels to increase market penetration and customer acquisition.• Successfully negotiated contracts with key partners and suppliers to secure favorable trade terms.• Provided strategic guidance and mentorship to team members to enhance their skills and performance.• Develop and implement annual sales plans, setting objectives, KPIs, and tracking execution.• Formulate channel-specific strategies, including distribution plans, Power SKU identification, and objective setting. Show less • Successfully ensured the full deployment of sales fundamentals, leading to improved distribution, pricing, shelving, and promotions.• Protected and expanded distribution, consistently monitoring, and optimizing distribution KPIs.• Ensured that in-store execution aligned with agreed-upon joint business plans, driving sales performance.• Achieved and maintained a high level of perfect store execution across all customers, tracking compliance and identifying areas for improvement.• Demonstrated a deep understanding of trade and promo KPIs, utilizing them to drive informed decision-making.• Analyzed the trade and customer landscape, identifying opportunities and challenges and recommending strategic actions. Show less • Led comprehensive reporting and analysis of national sales operations, providing valuable insights into performance, and identifying areas for improvement.• Presented monthly business reviews, effectively communicating key findings and recommendations to stakeholders.• Successfully created and implemented operational processes, such as procedures for purchasing new sales vans, deleting customers, and handling returns.• Prepared and communicated clear sales fundamentals targets, ensuring alignment and accountability across the organization.• Created and updated baselines and volume build-ups, providing a foundation for accurate forecasting and planning.• Managed ERP system definitions, including customers, SKUs, and pricing, ensuring data accuracy and integrity. Show less

  • Trade Marketing Manager

    Oct 2024 - now

  • Revenue Growth Manager

    Jan 2021 - now

  • Business Development Manager

    Jan 2021 - Sept 2024

  • Sales Operation Supervisor

    Jan 2019 - Dec 2020

  • Sales Planner

    Jun 2017 - Dec 2018