Jose Rafael Rojas Nava

Experience

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  Santa Teresa International

  Dec 1999 - Aug 2008

  Area Manager Latin America

  New Business Developer, over 9 years of experience in Latin American Markets. Played an essential role in opening and penetrating key new accounts in Latin America. Improved Company Brand recognition. Researched and market analysis to detect business opportunities. Designed and Controlled Sales & Marketing Budgets for each country in the region. Developed a strong international networking with privates and governmental entities to facilitate the distribution of Santa Teresa’s brands.- Increased revenues by 36% which represented 2.6 sales growths compared to the previous year- Expanded customers base by negotiating exclusive commercial agreements with Concha y Toro Winery in Chile as well as other important big companies in Colombia, Argentina, Panamá, Peru, and México- Launched Santa Teresa’s core brands in Mexico, Panamá, Chile, Peru, Colombia, Argentina, El Salvador, Costa Rica, Curazao and Portugal- Boosted brand recognition by creating innovative marketing ideas like Santa Teresa’s theme parties and others customer oriented activities- Implemented Trade Marketing planning and training courses to help the brand building process in LATAM countries. Show less

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  Suplidora Abramax, C.A.

  Sept 2009 - Apr 2013

  Owner & Commercial Director

  The Challenge: To transform a traditional family-owned wholesales business into a new concept of competitive, profitable and customer oriented company that fulfills markets expectation adding value to its stakeholders- Developed and implemented new commercial strategies resulting in a 64% increase in sales compared to the previous year- Introduced and led market analysis research to help in understanding markets potential and to assist the decision-making process- Optimized company branches and brands portfolio resulting in a 35% increase in net margin- Introduced the Automotive Painting & Body Repairs subdivision a new profitable business branch that contributed to diversify risk- Expanded customer’s base Show less

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  CABC GROUP

  Apr 2013 - Apr 2017

  Sales & Marketing Director

  With operations in Venezuela and Dominican Republic, CABC Group specializes in the production of raw material (Alcohol & Aged Rums) and provides a co-packing services for the alcoholic beverages industry. We assist our customers in the development of their own products lines. -Successfully developed and re-launched of new image for Canaveral Rum in Venezuela resolving the “Old Fashion” perception. -Expanded customer’s base by effective negotiations with key distributors. -Increased Sales in five times compared to the previous year in the co-packing services for Spirits & Liqueurs categories -Helped the supply chain management function improving efficiency and resolving issues. Show less

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  Pangeo Trade & Logistics

  Apr 2017 - now

  Commercial Director
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  Jack Morgan Group

  Oct 2021 - now

  Jack Morgan Group, Wine & Spirit Importer and Distributor

  • Jack Morgan Group Wine & Spirits Import/Distributor Co-Founder

    Oct 2021 - now

  • Co-Founder

    Oct 2021 - now