Vivek Ragavendran

Experience

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  HCL Technologies

  Apr 2015 - May 2016

  Associate Engineer at HCL Technologies Ltd.,

  1.Worked for Google Ad Exchange as a Customer support representative for Email support. 2.Google Ad Exchange is an online market place where advertising buyers meet sellers in a Real Time bidding environment. Worked for Sell side (Publisher) support to monetize their inventory in an efficient way.3.Dealt with in depth troubleshooting the issues faced by the publishers on their websites (for ex: blank ads, revenue loss issues)4.Managed, investigated & troubleshot major technical and account related issues for publishers using Google’s AdX RTB marketplace & DFP for Display, Video, Mobile accounts.5.Pulling the reports from the various third party UI and uploading the reports in Google’s DoubleClick for Ad Exchange: For premium publisher’s such as Pandora Media, NY times, Casale Media, Cox Digital etc.,6.Responsible for ensuring 3rd party reporting and overall data integrity is consistent in the ADX Reporting Interface.7.Working on the Ad Quality Management team to review and block the bad,inappropriate, and miscategorised ads in DoubleClick Ad Exchange ARC which might have not been blocked by the system from continuing run on the publisher’s site such as Gumtree and Fairfax. Show less

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  Amazon India Pvt.LTD.,

  May 2016 - Dec 2019

  Advertiser Support Specialist

  1. Providing operational support to vendors and sellers selling on the Amazon platform by resolving various advertisers’ queries through trouble tickets. Responsible for resolving and escalating the advertiser queries which related to Campaigns, Stores, Billing, Invoicing and Reporting. Optimizing the advertiser campaigns that are active on Amazon platform by suggesting bids, new keywords, making the campaigns to drive more traffic which in turn helps in increasing brand awareness, drive sales and reducing the ACoS2. Setup campaigns, trafficking, testing, implementing 3rd party tags and taking necessary optimization and performance enhancement steps to achieve the desired results3. Work closely with Account executives to communicate campaigns changes, Launch delays and delivery issues4. Having good knowledge in Double Click for Publisher (DFP) includes trafficking, campaign setup, forecasting, implementing third party tags and DFP Video5. Responsible for House Ad campaign setup, trafficking campaigns, and testing creatives in Mobile and desktop Show less

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  JIVOX Software India Pvt Ltd

  Dec 2019 - now

  Account Manager

  Dynamic and result oriented professional with 5.9 years of experience in overall Digital Marketing, and currently working as an Account Manager at Jivox.1. Responsible for all day-to-day campaign deliverables and client communication2. Works cross-functionally with other members of the Client Services team, Creative services, Quality Assurance, various Technical/Adops Support and Engineering teams to initiate campaign work and identify challenges, timelines, solutions in order to deliver high quality service/product to client3. Responsible to review all media plans and 3rd party tracking4. Distributes ad tags and works with clients to successfully launch campaigns on time 5. Prepares and submits creative build and organizes/submits tasks to be completed through internal tools6. Addressing the live campaign issues and coordinates with appropriate parties to fix7. Conducts post-launch reporting analysis and follows up on ad tags that have not been set live8. Reviewing the live campaigns and sharing the performance reports based on the client requirements Show less