Jane Cullen

Experience

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  Jane Cullen Branding: Insights and Strategy

  Jan 1985 - now

  Leader

  Senior level Strategic Insights Planner: Brand strategy, social, insights, user experience, customer journey. I am fluent in multiple research methodologies, competitor analysis, insight development, and brand strategy. I am especially known for creative approach in identifying inspiring insights for both consumer/patient and HCP. Client and agency teams value my leadership in designing and running workshops that lead to differentiated positioning and communication strategies. Creatives appreciate my creative background because I know what it’s like to face a “blank page” and the pressure to generate ideas that transform the brand experience with customers. I incorporate digital and social thinking on all brands and completed and received NYU_SCPS Digital Marketing Certificate in 2014. I’m a regular member of Dumbo Digital which allows me to engage and share with digital entrepreneurs. Show less

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  Saatchi & Saatchi Health

  Jan 2005 - Apr 2009

  Strategic Planner

  Insight Planner on brands such as: Ambien CR, Enbrel, Crestor, HIV and Vaccines

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  Saatchi & Saatchi Health | Publicis Groupe

  Sept 2008 - Feb 2012

  Vice-President Strategic Planning

  Managed and led strategic planning and Insights for brands in oncology, vaccines, allergy, animal health. Representing the voice of the customer, I combine multi-team experiential work sessions, creative brainstorming and ethnographic research to uncover the most compelling insights that form the foundation of customer engagement with the brand.My strengths draw from a diverse and varied educational and work history, combined with an openness to "not knowing" in order to discover the essential human truths about a brand's soul. For nearly 20 years of producing award-winning work as a designer and creative director I bridge the creative and business side of marketing. Show less

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  Grey Group Worldwide | WPP

  Mar 2010 - Oct 2010

  Vice-President Senior Insights Planner

  Senior PlannerNew Business and Lilly Humalog ConsumerGenerated consumer and user experience insights for patients with Type 1 and 2 diabetes, including Juvenile Diabetes. As lead agency planner— Interacted with digital and HCP agencies in developing education and marketing programs. New Business Team Member.

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  Cline Davis & Mann | OMNICOM

  Oct 2012 - Oct 2013

  Vice-President Account Planning

  Developed strategy and insights for healthcare brands in multiple therapeutic categories, including pain, oncology, multicultural and new business acquisition. Substantial client facing role. Uncovered customer insights (HCPs and patient) through market research, roundtable moderation and individual interviews, landscape analysis. Integrated social strategies and user experience. Led brand workshops with client and agency teams.\

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  Prime Access

  Jan 2013 - Jan 2014

  Strategist Writer

  Freelance Consultant: areas worked in: multicultural health, oncology, rheumatoid arthritis Hispanic population, CRM and Patient/consumer Relationship White Paper