Alexandra Braybon

Experience

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  OMD Sydney

  May 2010 - Dec 2010

  Television buying assistant

  During this position I developed the basic skills for the television medium. This required sending out material, liasing heavily with networks and creative agencies and monitoring campaigns through BMD.

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  MediaCom

  Jan 2011 - Apr 2014

  Implemetation, Planning & Investment Executive

  I was first employed at Mediacom working across clients such as Blackmores,KFC, Best & Less, IKEA and Avis and Budget.During this time I took the lead across the Best & Less account and was accountable for all TV (Metro and heavily regional including STV), Press (Inserts and ADHOC Press Bookings), Magazine, radio and new store openings campaigns. This experience has allowed me to develop my skills in client relationships and management as I was the key contact for the client and on a day to day basis needed to manage client expectations on a very demanding client.My client base then expanded to include Bayer where I worked on their key products through out the year recommending and implementing planning solutions for their advertising goals.I am have also worked across the YUM business (KFC and Pizza Hut) across all mediums.At any time I was managing a team of 2-3.I have learnt how to develop strategies that respond to the businesses needs and wants from advertising and how to develop integrated ideas that involve both creative and media working together. Show less

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  Starcom Mediavest Group

  Jun 2014 - May 2016

  PRO Manager

  Starcom Mediavest was my first position in the UK market. I was able to utilize my transferable skills and willingness to learn to enable me to learn about a world leading market. I was able to quickly integrate into the team and pick up market knowledge and ways of working.l started working across accounts such as Flybe (regional airline) and Saga. One of my key achievements for the Saga account was achieving a result of -35% on national press buying. This was achieved by key negotiations with media owners and also working closely with clients and direct response teams. I continued to include accounts such as Original Travel, Ceuta (Pharmaceuticals) and Honda into my remit. I was able to take the lead on key Honda OOH campaigns such as 'Ignition launch" where I negotiated 60" loops on key DOOH sites and also dropped sound showers in order to provide an immersive experience to launch their TVC. I also took the lead whilst working with the OOH specialist PSi for the Honda HRV launch were we created an interactive game that was live across the UK on D6 sheet network.In 2015 I was moved to work across the Lidl Supermarket account. We were able to move market share against all other UK super-markets in my time working on this account to +14%In this role I was able to utilize my skills to implement and negotiate campaigns that ranged from 6 million (GRP) spend to less than 200,000 (GRP) spend.I moved from this role to move to Australia due to visa conditions. Show less

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  Adshel

  Nov 2016 - Jan 2020

  Sales Manager

  2018 B&T Media Sales Team of the Year

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  OOh!

  Dec 2018 - Jan 2020

  Account Manager- Commute by oOh!

  As part of the oOh! acquisition of Adshel I became part of the Commute by oOh! team. I have been the sole contact on all Independent Media agencies in Melbourne. My product portfolio consist of street furniture and rail environments. As part of the wider oOh! team, I have also learnt a lot about the whole ecosystem with the inclusion of Retail, Fly, Locate, Edge and Junkee Media offerings.

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  NOVA Entertainment

  Jan 2020 - Jan 2022

  Account Director
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  Southern Cross Austereo

  Jan 2022 - now

  Senior Account Director