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Bride Trozelli

Bride Trozelli

UX and Visual Designer

Followers of Bride Trozelli2000 followers
location of Bride TrozelliLondon, England, United Kingdom

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  • Timeline

  • About me

    Executive Director, Digital Experience Design

  • Education

    • International School of Indiana

      2003 - 2006
      Salutatorian. Bilingual International Baccalaureate French, Visual Arts, Physics, European History Salutatorian & Second highest IB score in school history

      Activities and Societies: Tennis team, Basketball team, Cross country team. Advanced Placement: Physics, European History, Visual Arts, French. Bilingual International Baccalaureate diploma, French & English.

    • Herron School of Art + Design

      2006 - 2010
      Bachelor of Fine Arts - BFA Service Design & Design Thinking

      Activities and Societies: Ballroom & Latin Dance, West Coast Swing, Tennis. Major academic focuses: Service Design, Psychology, Marketing, Visual Rhetoric.

  • Experience

    • CMC Markets

      Sept 2010 - Aug 2011
      UX and Visual Designer

    • BNP Paribas

      Sept 2011 - Nov 2013
      UX Designer

    • Deutsche Bank

      Nov 2013 - Jun 2016
      Senior UX Designer

    • Enterprise Apps World Conference

      Jun 2014 - Jun 2014
      Professional Speaker

      Key Topics Covered: - How important is UX and UI for enterprise apps? Understanding the changing dynamics of consumer behaviours and how this relates to enterprise applications and products- Creating apps for different types of users and use cases - lean forward and lean back – is the approach different for internal vs. external apps?- Designing for the platform vs. a unified user experience across multiple platforms - What role can apps play in easing transitioning between devices in an increasingly multi-platform environment? To what extent does this need to be a cohesive experience?- What ‘box ticking’ elements should your app design contain to keep the app store happy?- Responsive design - best use within app development, and can an evolving design help retain or alienate users?- Differences in design fundamentals between smartphone, tablet and desktop apps Show less

    • FiREapps, a Kyriba Company

      Jun 2016 - Oct 2018
      Head of User Experience

    • J.P. Morgan

      May 2017 - Nov 2018
      User Experience Lead

    • The UX Conference

      Jun 2017 - Jun 2017
      Professional Speaker

      Curated & ran a course on Conversational Design: What are the design principles to consider when designing bots? Early attempts of chatbots have fallen flat, but the last 6 months (as of 2017) have seen a significant uptake in successful ones. What factors can help determine the success of a bot? When should you start considering conversational design as a way to improve your product?How might the rise of bots as a customer touchpoint shape the future of technology & product design?Practical tips on what design principles to consider when starting the UX of a bot. How do you approach the UX of interface-less design? Show less

    • Virtu Financial

      Nov 2018 - May 2022
      User Experience Lead

    • J.P. Morgan

      Jun 2022 - now
      Executive Director

  • Licenses & Certifications

    • Diploma in Corporate Governance

      The Corporate Governance Institute
      Dec 2024

    • Creative Leadership

      IDEO U
      Aug 2019

    • Artificial Intelligence in Finance

      CFTE - Centre for Finance, Technology and Entrepreneurship
      Sept 2020

    • Executive Women in Leadership

      Cornell University
      Nov 2024

    • UX Certification

      Nielsen Norman Group
      Jul 2014
      View certificate certificate