Phoebe Marinelli

Experience

• 

  Naples Daily News

  Dec 2010 - Jul 2011

  Freelance Journalist

  • Interviewed, wrote articles and took photos, featuring community events and non-profits in the Bonita Springs and Naples area for The Banner, The Collier Citizen and Naples Daily News publications. • Took photos at events and clubs/lounges, bars for the website www.GoNaples.com.

• 

  The Protocol Coach

  Jun 2011 - Dec 2011

  Intern/PR Assistant

  • Updated social media daily. • Created an online presence and follower base, driving traffic to website.• Created a yearly media calendar.• Wrote copy for business etiquette video product.• Wrote press releases and pitches.• Assisted on set at FOX 13, Daytime NBC and the taping of video segments.

• 

  Freelance

  Oct 2011 - Dec 2012

  Freelance Social Media and Content Specialist

  • Updated social accounts for various clients including networking groups, doctor’s offices and veterinary offices• Sought timely, relevant articles for each place of business to update daily, along with adding new events, images and contests. • Wrote and managed relevant blog content based on client’s industries.

• 

  Sirata Beach Resort

  Feb 2012 - Dec 2015

  • Led and supervised marketing administrative staff and confirmed completion of duties.• Maintained and generated content for all social media accounts.• Managed all email databases and campaigns.• Coordinated online advertising and creative with vendor partners to meet strict deadlines.• Ensured the use of proper tracking links and phone numbers for measuring campaign success. • Wrote press releases.• Managed and generated content for all social media accounts.• Created on property signage.• Updated databases, website, weekly hotel newsletter and calendars.• Proofed copy for marketing materials.• Managed email databases and email campaigns.

  • Digital Marketing Manager

    Dec 2012 - Dec 2015

  • Marketing Assistant

    Feb 2012 - Dec 2012
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  Clearwater Marine Aquarium

  Dec 2015 - Dec 2019

  • Created, managed and deployed all email campaigns and automations within HubSpot Marketing Hub.• Oversaw CRM optimization project including Salesforce integration, donor lead scoring and customer segmentation.• Planning, creative direction and project management of graphic and video departments for campaign content creation.• Managed digital team on creating cohesive campaigns across all channels for optimum success.• Supported marketing initiatives across departments including business development donations, sponsorships, retail online sales, education outreach programs and tourism partnerships.• Worked directly with key stakeholders to define business goals for the development and content creation of the new website and brand positioning. Show less

  • Digital Campaign Manager

    Jan 2018 - Dec 2019

  • Digital Marketing Specialist

    Dec 2015 - Jan 2018
• 

  Rollin'​ Oats Market & Cafe

  Dec 2019 - now

  • Manage and create content for multi-channel campaigns including social, email, website, print and digital advertising.• Lead community relations through sponsorships, events and donations. Film and edit video and blog highlighting local vendors and recipes created by Executive Chef.• Crisis management amid pandemic operational shift by implementing and marketing in-house curbside pickup and delivery program. • Optimized online ordering user experience through design change, product image updates and informational campaigns. Show less

  • Director of Marketing

    Jan 2022 - now

  • Digital Marketing Manager

    Dec 2019 - Jan 2022