Ashlee Ci Moore, M.S.

Experience

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  Freelance writer, editor

  May 2012 - Dec 2019

  Freelance Writer + Digital Content Producer

  Singersroom/Rappersroom (Writer & Content Producer) January 2018- December 2019 See my most recent article samples: *Top Five music videos to change your life *10 reasons to cop the Black Panther Soundtrack *Top 10 NYFW Songs*Spotify Are&Be*Hamilton Park*Neila My Room Digital Series, Co-Producer (Singersroom + Rappersroom)https://singersroom.com/content/2018-03-20/myroom-episode-1/https://singersroom.com/content/2018-03-20/myroom-episode-2/•WSTU Radio (Blogger) November 2015 - May 2017 -Submitting / Posting latest entertainment and lifestyle stories•DITC Radio (Blogger and Website Editor) May 2012 - August 2013 -Managing daily website upkeep with current materials -Submitting / Posting latest entertainment storiesSkills: Entertainment • Music Industry • Communications • Interviews • Writing • Production Show less

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  FlyGuyDC Enterprises Incorporated

  Aug 2013 - Jan 2017

  Executive / Personal Assistant

  •Crafted professional resumes, cover letters, brand portfolios, EPK's and one-sheets.•Assisted with daily tasks personal to business.•Interacted and curated event management with Atlanta's Top 18+ & 21+ promoters.•Scheduled and maintained appointments, meetings, and daily agenda.•Facilitated travel arrangements, ie.) Flights, Hotels, Car Services + other hospitality matters•Implementing organizational skills from filing systematically to productivity tools.•Spearheaded administrative assistance in answering phones, filing out & filing paperwork and email correspondence.•Assisted with guerrilla and digital promotions and marketing. •Performed weekly errands and tasks to assist with everyday navigation, i.e.) dry cleaning, laundry, bills, and groceries. • Responsible for implementation of time management. •Managed client expenses / bookkeeping. • Managed personal mail, emails, social media, phone calls for personal and professional meetings, followed through with discretion to manage confidential matters and sensitive information.• Attended business meetings and took meeting notes/minutes.• Planned, organized, scheduled and managed events calendar & accompanied talent to booked events.Skills: Hospitality • Entertainment Industry • Music Industry • Operations • Marketing • Public Relations • Brand PartnershipsPositions Held: Administrative/Executive Assistant, Publicist, Brand Manager & Operations ManagerFly Guy DC Enterprises Incorporated formerly FlyGuyDC Entertainment LLC. & SuchaFlyGuyDC Entertainment LLC. Show less

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  The Pluglicist & Co. LLC. / The Plugaholics

  Aug 2014 - Nov 2022

  •Published author with a strong background in strategic storytelling, media engagement, and brand communications.•Expert in crafting compelling narratives that influence audiences, elevate brand presence, and drive meaningful engagement.•Published author with a passion for shaping impactful messages across PR, digital media and content strategy. •Combining the power of storytelling with media strategy to amplify brand, voices, anc creative expression.Book: Apply Faith Not Pressure (2018) Show less The Pluglicist & Co. LLC. is a full-service PR, Marketing & Operations/ Logistics Management Agency specializing in operations and logistics as well as marketing for clients in Entertainment, and sports. Our operations also assist clients in garnering brand partnerships.Managed and operated a full-service, public relations and marketing agency's daily operations.• Responsible for client recruitment and retention for entertainment, sports, and hospitality clients.• Developed public relations brand strategies, crisis management, and marketing components tosupport the clients’ campaigns.• Wrote press releases, media alerts, blurbs, and social media and website copy writing.• Developed and maintained strong relationships with media (entertainment, sports, business andhospitality).• Oversaw four complex client projects quarterly.• Curated media lists and analyzed media trends for pitching and placements.• Accompanied clients 98% of the time for events, media runs, and appearances.• Negotiated partnership deals with Footaction, Reebok, Fresh Empire, REVOLT Media, MARTA,and The Hip Hop Caucus.• Secured local and national media coverage for entertainment and sports related clients.Skills: Writing • Talent Wrangling • Brand Partnerships • Press Runs • Brand Development • Brand Strategy • Copywriting • Operations • Logistics • Social Media Management & Marketing Clients Included: Fly Guy DC, Vedo, Lil JJ, Ferrari Simmons, Trey Burke, Lil Zane, Lil Boosie, YFN Lucci, Centric TV, BET, FX Network's Hip Hop Uncovered, QC, Hustle Gang, Disturbing the Peace, Malachiae, DJ Holiday, YBN Nahmir, Huglife Cares Non-Profit, Escobar Restaurant & Tapas Bar, 2Chainz, ReeMarkable, Akoo Clothing, WSTU Radio and many others. Show less

  • Published Author & Communications Strategist

    Jun 2018 - Nov 2022

  • CEO, Lead Brand Strategist & Publicist

    Aug 2014 - Sept 2022
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  Theory Communications

  Aug 2017 - Feb 2019

  Communications & Media Strategist

  With a strong foundation in brand communication, media relations, and PR strategy, I specialize in leveraging storytelling, event PR, and media engagement to enhance visibility and elevate client brands.Developed and executed PR strategies for high-profile events covered by media for NBA athletes Lou Williams and Jaylen Brown, ensuring strong press engagement and brand alignment.•Led communications and logistics for Lou Williams’ annual community basketball camp, coordinating media coverage, event messaging, and public relations outreach.•Managed digital communications, overseeing social media strategy, content creation, and media notifications to drive audience engagement and brand awareness.•Served as a media liaison, compiling and distributing media lists, press releases, and event summaries to secure nationwide coverage across print, radio, television, and podcasts.•Traveled extensively (up to 70%) to manage media activations, ensuring seamless execution of press engagements, interviews, and brand representation.•Mentored and led a team of 8-12 interns, providing hands-on experience in media outreach, content strategy, and public relations research.•Executed event and brand partnerships, managing venue and vendor selection, budget allocations, and event design logistics to ensure a seamless experience.•Proactively engaged with media outlets, utilizing cold calls, strategic email campaigns, and industry networking to establish valuable press relationships.Notable Clients & Collaborations:Media & Entertainment: Netflix, Grand Hustle, The Trap Music Museum, iAmOther, Jack Harlow, Akeem Ali Sports Talent: Lou Williams, Jaylen Brown, Stephen JacksonHospitality: The Gathering Spot, Candy Brow BarClients Included: The Trap Music Museum, Grand Hustle, iAmOther, The Gathering Spot, Jack Harlow, Akeem Ali, Netflix, Lou Williams & Jaylen Brown Show less

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  Global Management Firm

  May 2018 - Nov 2018

  Communications & Brand Strategy Manager

  A communications and brand strategist specializing in media relations, executive communication, and strategic partnerships within the entertainment and touring industries. Developed and executed high-impact marketing strategies, client messaging, and public relations efforts to enhance brand visibility and audience engagement.Key Achievements & Expertise:•Orchestrated internal and external communications, including digital correspondence, scheduling, and executive briefings for leadership, clients, and an 8-person staff.•Led tour communication strategies, managing press, brand messaging, and digital content for Ace Hood’s UNDEFEATED World Tour (2018) across domestic and international markets.•Cultivated strong client relationships through strategic messaging, trust-driven engagement, and ongoing brand alignment initiatives.•Developed and presented marketing proposals, creating compelling brand narratives, pitch decks, and content strategies for potential business collaborations.•Spearheaded business development efforts, securing media placements and strategic brand partnerships through tailored outreach and industry networking.•Ensured alignment between CEO, artists, and key stakeholders, maintaining a cohesive brand voice and effective public relations strategy across multiple projects.Skills: Operations • Logistics • Event Procurement • Brand Partnerships • Creative Strategy • Negotiating Show less

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  Uptown/SoHo Recording Studios

  May 2019 - Oct 2021

  Marketing Communications Manager

  A communications professional with expertise in brand strategy, media relations, and operational efficiency within the entertainment and recording industry. Led rebranding initiatives, public relations efforts, and strategic storytelling, strengthening the studio’s presence while optimizing internal and external communications.Key Achievements & Expertise:•Led a comprehensive rebranding initiative, successfully transforming the studio’s brand identity and market positioning, enhancing visibility, and increasing client engagement.•Implemented strategic communication systems, digitizing internal records and optimizing workflow, leading to an 80% increase in productivity and streamlined operations.•Managed high-profile industry partnerships by facilitating corporate meetings and collaborations with Roc Nation, ASCAP, and OneRPM executives, ensuring effective stakeholder communication.•Oversaw internal and external communications, ensuring alignment between producers, engineers, and outsourced teams, while optimizing creative and operational workflows.•Directed the studio’s brand presence and marketing strategy, increasing local recognition and foot traffic by 25% through targeted messaging, media outreach, and strategic positioning.•Developed and executed media engagement strategies, supporting talent and staff in public relations efforts, event activations, and industry networking opportunities.•Managed supplier and subcontractor relations, ensuring seamless project execution, partnership alignment, and operational effectiveness.•Led financial communication initiatives, including bi-weekly payroll processing, client invoicing, and budget oversight, ensuring financial clarity and accountability.Skills: Client Relations • Business Development • Social Media Management • Operations Show less

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  A3C Festival & Conference

  Aug 2019 - Oct 2019

  Communications & Media Strategist

  With a strong foundation in event communications, media partnerships, and brand strategy, I specialize in leveraging storytelling, public relations, and strategic messaging to drive engagement and amplify event visibility.Key Achievements & Expertise:•Managed media buying and placement strategies, conducting research, negotiation, and procurement of media opportunities with syndicated radio stations to increase festival visibility.•Orchestrated live event programming, coordinating daily performances, DJ sets, and live radio broadcasts to enhance festival engagement and audience experience.•Developed and presented strategic communication briefings to A3C leadership, providing insights into overarching marketing strategies and brand messaging initiatives.•Led a team in talent coordination and speaker engagement, ensuring smooth execution of panels, performances, and media appearances.•Directed marketing and event communication efforts, leveraging Microsoft Office applications and digital tools to streamline workflows and outreach.•Conducted analytical assessments to measure ROI, tracking marketing effectiveness, audience engagement, and media impact.•Secured 6 radio marketing spots with sales teams and partnerships with 3 of Atlanta’s top 10 radiostations.• Curated daily festival performances for the in-house on-air talent from each station. Managed ateam of 3 colleagues and delegated talent wrangling to presenters and speakers of the conference.• Crafted written media copy necessary to distribute to the radio station talent/producers and on-site talent.• Crafted written recaps of each day for internal communication.Skills: B2B Marketing • Radio Ad buys • Sales • Social Media Content • Talent Relations • Talent Wrangling Show less

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  CSH Management Group, Inc.

  Feb 2020 - Jun 2023

  Bringing expertise in tour logistics, including scheduling, travel coordination, budgeting, and on-site operations to ensure seamless execution of live performances and artist engagements. •Responsible for day-to-day operations and interactions with talent, team, and touring agency.•Operated as a road/tour manager for facilitating logistics for two National sold-out tours for two R&B recording artists.•Provided Domestic and International tour support through routing, tour hospitality, and remote and on-site road management. Show less Led business operations, team management and communications along with strategic planning, ensuring efficiency, growth, and brand alignment across all departments. Managed and organized the company's overall brand structure and functional environment for the managing partner, staff, and rostered entertainment-based talent. •Collaborated with the CEO to establish the company structure, brand, and visibility over the course of 3 years developing a social media presence and increasing general visibility by 85%.•Traveled up to 50% of the time to accompany talent on press runs, show and tour performance obligations, and appearance engagements.•Delivered business strategy and developed systems and procedures, improving 50% of operational quality and team efficiency.•Maintained on-site & and remote operations across various time zones Domestically / Internationally.•Collaborated with lifestyle management experts, agents, publicists, and record label executives to ensure ideation conception through execution for projects, events, and partnership opportunities increasing overall organizational productivity by 25%.•Established and managed company social media accounts across networks: Facebook, Instagram, LinkedIn, Twitter, and TikTok. •Centralized an organizational structure and user-friendly training modules for the company. •Support tour operations with travel arrangements, hospitality concierge services, backend options, media access, and issued payroll through allocated business management team Domestically and Internationally. •Travel up to 30% accompanying talent to press runs, show/tour commitments and appearances.Skills: Operations • Management • Road Management • Logistics • Brand Management • Social Media Management & Marketing Show less Served as the executive right-hand, streamlining operations, managing cross-functional projects, and driving strategic initiatives to enhance organizational effectiveness.•Overseen daily operations for the executive team & high profile talent. •Maintained on-site + remote operations in 3 time zones (Eastern, Pacific, and Central). •Coordinated schedules, meeting, and correspondence for the managing partner & clients.•Collaborated with lifestyle management experts, agents, record label executives & clients' staff.•Facilitated booking travel arrangements, ie.) Flights, Hotels, Car Services + additional hospitality Show less

  • Tour Manager

    Dec 2022 - Jun 2023

  • General Manager

    Mar 2022 - Jun 2023

  • Road Manager

    Feb 2021 - Jun 2023

  • Chief of Staff & Operations + Communications & Operations Strategist

    Feb 2020 - Apr 2022
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  Cre8tive Heads LLC

  Feb 2021 - Nov 2021

  Director of Business Development

  Developed and implemented results-driven business operations for clients by targeting creative concepts to propel everyday entrepreneurs, small businesses and corporations to higher heights collaborating with a dynamic team providing ideations and logistics through customizable business strategies and influencer marketing campaigns to amplify brands. •Engaged and added to creative ideation for brand consultations with clients.•Operated company logistics for company events and content preparation. •Cultivated and maintained relationships with potential clients in niche industries. •Provided customer support by producing step-by-step interactive navigation through paperwork and forums pertaining to the brand development.Skills: Client Relations • Business Development • Social Media Strategy • Copyediting • Sales Show less

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  Sports99

  May 2021 - Jul 2021

  Marketing Communications Specialist

  •Researched sports market trends to find prime rebranding aspects for execution.•Developed an organizational structure and user friendly training modules for the company.•Spearheaded brand campaigns and managed a quarterly budget of $150,000.

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  Power Playhers Unlimited

  Jun 2023 - Jan 2024

  Operations & Brand Strategy Manager

  A dynamic communications professional with a strong background in media strategy, brand storytelling, and digital engagement. Spearheaded high-impact PR campaigns, media partnerships, and content-driven marketing strategies for brands, talent, and entertainment entities. Key Contributions & Achievements:•Developed and executed media strategies, including press releases, media alerts, speeches, presentations, and executive communication materials to enhance brand narratives.•Managed multi-faceted projects and high-profile partnerships, overseeing quarterly campaigns that integrated traditional media, digital platforms, and experiential activations.•Curated and maintained media relationships, securing coverage with The AJC, Rolling Out, Hip Hop Weekly, This is 50, DJ Smallz Eyes, The ShadeRoom, Creative Loafing, Dash Radio and more.•Negotiated and cultivated brand partnerships with Reebok, REVOLT Media, MARTA, Footaction, AMC Theaters, The Hip Hop Caucus (Respect My Vote Political campaign), and Fresh Empire expanding client visibility.•Pioneered new media outreach strategies, leveraging X (formerly Twitter), Instagram, Facebook, and Linkedin to drive engagement, brand positioning, and audience growth.•Led and trained seasonal interns, providing mentorship in media relations, PR, and content marketing while fostering industry-ready talent. •Developed and executed brand activations, accompanying talent on press runs, campaign rollouts, and media engagements.•Executive produced digital content series in collaboration with Singersroom, Rappersroom, and Highly Unique Radio/Magazine, increasing brand reach and engagement.•Provided strategic marketing and communications consulting for 50+ brands and businesses, focusing on media positioning, audience growth, and brand storytelling.Skills: Brand Management · Project Management · Client Relations · Written Communication · Presentation Curation · Event Execution · Media Relations · Marketing Show less

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  ASCAP

  Feb 2024 - now

  Membership Manager

  By leveraging my expertise in communications, digital strategy, and member relations, I am committed to advancing ASCAP’s mission of supporting, retaining, and empowering music creators. My work bridges strategic communication, event execution, and digital innovation, ensuring that ASCAP remains a premier resource for songwriters, producers, and artists.Key Contributions & Achievements:•Revamped “On The Come Up” (OTCU), a staple ASCAP Urban initiative, transforming it into a strong digital platform that elevates emerging talent through curated content, enhances online presence, and strategic industry positioning. •Develop and execute strategic communication initiatives that align ASCAP’s brand with industry stakeholders, ensuring high engagement and visibility at key events such as concerts, workshops, seminars, and showcases.•Spearheaded membership support and engagement, managing inquiries related to royalties, genre-specific matters, and administrative requests, while optimizing member experience through tools like PREP, Salesforce, CANVA, Sigma, and others. •Strengthen ASCAP’s industry presence by coordinating and promoting events, fostering relationships with music professionals, and enhancing digital storytelling to spotlight ASCAP’s contributions to the creative community.•Oversee critical administrative and operational functions, including communications, data entry, database management, research, expense coordination, and member outreach, ensuring seamless execution of departmental initiatives. Show less