Saravana Kumar N S

Experience

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  SentientIT Software Solution

  Jun 2009 - Dec 2009

  SEO Analyst

  Roles & Responsibilities:Off -page Optimization:• Link posting, Directory Submission, Articles, Blogs, Forums, Social Networking, Bookmarking• Excellent Understanding of Web Analytics• SEO analysis of client’s web site• Search engine optimization strategies• Analysis of client's top keywords• Search engine results tracking• Strong analytical skills.• Creating and implementing linking strategy• Analyzing Competitor information• Define and implement SEO strategies for my sites• Used tools like Google keyword Tool, Google Analytic, Knowledge of various SEO Sites • Blogs and Forums that play a key Role in Updating the Knowledge base and Techniques used in Current Scenario.Project:• Website iwedplanner.com – worked keyword Wedding planner, wedding planner apps• Website usjobcareer.com – worked keyword jobs in USA Show less

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  Infomedia Technical Services

  Jan 2010 - Apr 2012

  Web Designer & SEO Analyst

  Roles & Responsibilities:• Design websites for client’s• Handling client’s regarding for both the SEO & Website issues• Both On page and off page Optimization• Maintain Google Adwords campaign for clients• improving keywords in Google Local Business Center• Link posting, Directory Submission, Articles, Blogs, Forums, Social Networking, Bookmarking sites• Excellent Understanding of Web Analytics• SEO analysis for client’s web site• Search engine optimization strategies• Analysis of client's top keywords• Search engine results tracking• Creating and implementing linking strategy• Improve search engine rankings by continually testing and updating website components, with the goal of raising brand visibility in SERP's and ultimately increasing revenue• Generating and analyzing Competitor information• Define and implement SEO strategies for client sites• Used tools like Google keyword tool, PPC Google Adwords, Google Analytics, Google Trends, Google AdSense, Knowledge of various SEO Sites Show less

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  Indium Software

  Jun 2012 - Sept 2014

  Web Developer + SEO Analyst

  Roles & Responsibilities:• Create graphics, brochures, banners, landing pages, and website.• Create user interfaces, using code in HTML, CSS, PHP and Wordpress• Designing a website according to SEO friendly • SEO Optimization (On & Off page)• Online Reputation Management (ORM)• Google Adwords / Analytics / Trends / Web Master / Traffic Estimator• Lead / Enquiry Generation• Applying online branding Strategy• Competitor Analyzing, Market and Web Analysis• Keyword selection with the help of GKPT (Google Keyword Planner Tool)• Sending Reports & Recommendations for Site Improvisation and Accomplishment on Daily, Weekly, & Monthly basis. Show less

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  CHC Healthcare Group

  May 2015 - Feb 2016

  Senior SEO Analyst

  Website: www.chchealthcare.in, www.chchealthwatch.com, www.chcmeditech.com Roles & Responsibilities:• Designing websites, brochures and other UI Designs• Updating and maintaining websites• Plan on-page and off-page optimization strategies to achieve high rankings in search engine results• Ability to analyze, show competitive keyword ranking on search engines like Google, Yahoo and Bing• Experienced in On-Page Optimization, Off-Page Optimization, Search Engine Algorithms, Link Building, Social Media• Achieving targets in terms of ranking, and traffic• Develop SEO strategies & initiatives• Implementing Linking Strategies• Through knowledge of SEO tools and techniquesSpecialized:• Designing website in WordPress• Lead Generation• Search Engine Optimization (SEO)• On Page Optimization & Off Page Optimization• Source Code Optimization• Keyword Research• Competition Analysis• Social Media Optimization• Social Media Marketing• Web Analytic ( Google Analytic) & Reporting Show less

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  Indium Software

  Feb 2016 - Mar 2019

  Team Lead - Digital Marketing (SEO, SEM, SMM)

  Roles & Responsibilities:• SEO Optimization both On-Page & Off-Page• Online Reputation Management (ORM)• Google Adwords / Analytics / Trends / Web Master / Traffic Estimator• Lead / Enquiry Generation• Social Media Marketing (SMM) like Facebook, Twitter, LinkedIn etc.• Applying online branding Strategy• Corporate Blogging and Web content• Competitor Analyzing, Market and Web Analysis• Keyword selection with the help of GKPT (Google Keyword Planner Tool)• Currently handling http://www.indiumsoft.com and engaged in strategy making and Implementation for promotion and overall increase in website traffic.• Strategy planning for promoting the site and executing the task by coordinating cross-functional teams• Sending Reports & Recommendations for Site Improvisation and Accomplishment on Daily, Weekly, & Monthly basis.• Web Metrics analysis and data interpretation against KPIs (Key Performance Indicators) using Google Analytics and Discover to improve the performance of multi-channel internet marketing campaigns.• Self-Update on Google, Yahoo & Bing Search Engine Updates (Searchengineland, Searchenginewatch, SEOchat, Google Alerts, Digital Point, Tech Crunch, Webmaster Forums, mattcutt blog etc.) Show less

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  Vikatan

  Jun 2019 - Dec 2019

  Assistant Manager - SEO
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  Indium Software

  Dec 2019 - now

  Roles & Responsibilities:Strategic Leadership:✔ Developed and executed comprehensive online marketing strategies aligned with IT-specific business goals.✔ Conducted in-depth market research and competitive analysis to inform strategic decisions.✔ Managed cross-functional marketing initiatives with sales, product, and development teams.✔ Identified and implemented impactful digital marketing trends for B2B audiences.Channel Expertise:⇢ Mastered organic and paid search strategies (SEO & SEM) to increase website traffic and qualified leads.⇢ Crafted data-driven social media campaigns for brand awareness, engagement, and lead generation.⇢ Optimized website conversion rates through A/B testing and user experience (UX) enhancements.⇢ Built and nurtured relationships with key digital marketing agencies and vendors.Performance & Analytics:✔ Defined and tracked key performance indicators (KPIs) for all online marketing channels.✔ Generated comprehensive reports and data-driven insights for stakeholders.✔ Continuously optimized campaigns based on data analysis and A/B testing.✔ Demonstrated measurable ROI and value contribution through online marketing initiatives.Team Leadership & Management:⮞ Built and led high-performing online marketing teams, fostering a collaborative and results-oriented culture.⮞ Recruited, onboarded, and trained team members on best practices and industry trends.⮞ Provided coaching and mentorship to develop individual and team capabilities. Show less

  • Director of Online Marketing

    Oct 2021 - now

  • Online Marketing Manager

    Dec 2019 - Oct 2021