Steven Rolfe

Experience

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  Nestlé Purina PetCare Europe

  Oct 1996 - Jan 2004

  Brand Manager

  Led a variety of Marketing roles in Purina Petcare based in London and the Netherlands. I worked on various well known household brands across both Grocery and Specialist Petcare channels.. Delivering impactful campaigns and annual brand plans to grow market performance.

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  Nestlé Purina PetCare Europe

  Jun 2004 - Feb 2008

  UK Grocery Account Director

  Customer Director - Leading our strategic customer partnerships across both Asda and Morrison’s. Representing all Petcare brands to deliver sustainable business metrics.

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  Nestlé

  Mar 2008 - Mar 2018

  Leading Nescafé category, channel and sales development strategy across both Nescafé and Food business units (Maggi, Herta and Carnation milk). Responsible for customer strategy development, commercial propositions, NPD including commercial development & implementation, customer business plans, sales operations and market execution. Customer Sales Director for Nestlé UK&I, responsible for multiple categories within the markets No.1 retailer-Tesco. Leading customer strategy & execution across Food, Beverages and Confectionery. Primary contact across all Nestlé categories with full accountability for Strategic execution and operations.

  • Category & Channel Development Director Nescafé UK&I

    Feb 2013 - Mar 2018

  • Tesco - Business Unit Customer Director

    Mar 2008 - Feb 2013
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  Acosta Europe

  Mar 2018 - May 2019

  General Manager

  Head Office Sales & Marketing services. Working with new emerging brands supporting insight, strategy and execution plans across all channels.

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  Mars

  Jun 2019 - Dec 2020

  Sales - Interim / Consultant Director

  Leading a multi-disciplined team in a various strategic customer business units, building plans, driving excellence in execution and laying foundations for future growth partnership opportunities. Engaging at all levels of the organisation and across multiple channels in order to delight customers and shoppers. Worked alongside L&D to provide some guidance and support on key sales training material to up skill colleagues.

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  Mars

  Feb 2021 - Oct 2021

  Sales - Interim / Consultant Director / Commercial

  Leading a multi-disciplined team in a strategic customer business unit, building plans, driving excellence in execution and laying foundations for future growth partnership opportunities. Engaging at all levels of the organisation and across multiple channels in order to delight customers and shoppers.

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  BASE Technologies

  Nov 2021 - now

  Commercial Director

  Transforming the planning, execution and measurement of shopper multi/omnichannel retail media activities for global FMCG and Retail clients. Providing leading-edge data warehousing software analytics and solutions for in-market commercial teams. Forging new ground, proving the value proposition, rapidly acquiring new customers and building the business. Leading account development, building a high performing experienced team including shopper marketing, data analysts, product developers and customer support. Show less