Chris Sheffield

Experience

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  Arkansas Democrat-Gazette

  Jan 2000 - Jan 2004

  Business Editor/NW Edition
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  DeSoto Times Today

  Mar 2004 - Oct 2005

  Editor

  Lead an editorial staff of six reporters and editors to help produce a daily community newspaper focused on local government, nonprofits, education and sports.

• 

  Memphis Business Journal

  Oct 2005 - Mar 2012

  Reporter

  * Primary reporter covering banking, finance, health care and real estate for leading business weekly.* Developed and maintained deep contact list of more than 300 business leaders across multiple industries regionally and nationwide. * Recognized by parent company for outstanding reporting/writing within 41-newspaper chain. Representing the top five percent of reporting staff nationwide.

• 

  Shelby County Trustee David Lenoir

  Apr 2012 - Sept 2014

  Executive Director Of Communications

  Managed communications for Shelby County's (Tenn.) banker, Trustee David Lenoir. Managed internal/external messages to multiple audiences including 80-member staff, media and general public through various and multiple channels; speech writing; event management; development of new partnerships for Bank On Memphis initiative; represented Trustee on select boards/organizations.

• 

  York Partners

  Oct 2014 - Jun 2019

  Owner/Consultant

  I help small to mid-size firms tell their story to connect their product or service with new and existing customers. If it involves words, I can write it. SKILLS/SERVICES: Media relations, social media development/strategy, collateral material development, communication plans, speech writing, employee/customer communications.

• 

  ALSAC / St. Jude Children's Research Hospital

  Feb 2015 - Jan 2018

  Liaison - Internal Communications

  • Researched, wrote and edited content for communication plans, intranet, executive talking points and other internal needs. Designed fliers, FAQs and other informational documents as necessary to promote internal/external special events and communicate enterprise initiatives. Created PowerPoint as needed for meetings and proposals. • Established metrics and leveraged research, survey results and industry trends to measure success and hone internal communications recommendations for executive leadership. Show less

• 

  The Daily Helmsman

  May 2018 - Jun 2019

  Business and Advertising Manager

  • Introduced new digital advertising channel estimated to produce $10,000 in new revenue in first year.• Restructured ad rates and introduced new pricing structures and ad formats.• Instituted aggressive outreach and partnership with campus departments and divisions.• Enacted more aggressive and formal promotional program• Received approvals and now planning for first Helmsman-produced magazine targeting freshman orientation class. First year revenue exceeded $15,000.

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  Youth Villages

  Jun 2019 - now

  Senior Manager Internal Communications

  I direct all significant strategic communications to our 3,000-plus staff across the national organization in consultation with C-suite leadership. I manage the design and production of our weekly e-newsletter and intranet site (design, update, write, edit content); I oversee production of a quarterly, 45-minute live-to-tape "talk show" with CEO, CHRO and guests; direct communications for annual employee conference; advise and consult with directors on new internal communications tools and platforms. My newest projects include Co-project lead for rebuilding and converting our 2010 SharePoint intranet built to a Microsoft 365 platform, and creation of a monthly communications for all people leaders featuring a video segment with a manager aptly called Leader Chat. Show less