Demi Adesoye

Experience

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  Independent Musician

  May 2015 - now

  Independent Musician

  •3+ years experience in organic & paid social media marketing (Instagram, Facebook, Twitter,TikTok)• 3+ years experience in content creation, photo and video editing• Knowledge on distribution, publishing and music business• 100,000+ total streams on SoundCloud, Spotify and Apple Music• Tasks have included: Press Releases, Content Strategies, Influencer Marketing, Music Pitching,Email Marketing

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  University of Manchester Students' Union

  Sept 2017 - Jun 2018

  Social Media Manager @ Radical Youth Manchester

  • Used Ads Manager to track consumer engagement and draw conclusions about user data.• Responsible for publicising events and increasing consumer engagement particularly throughTwitter, Snapchat and Facebook; Front of House Team Member; Worked as part of a small team toserve and communicate healthy meals to customers• Performed serving, cleaning and stocking to high standards and provided excellent customersatisfaction

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  Kettlebell Kitchen

  Jun 2018 - Jul 2018

  Front of House Team Member

  Summer Part-time. • Worked as part of a small team to serve and communicate healthy meals to customers• Performed serving, cleaning and stocking to high standards and provided excellent customer satisfaction

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  Brighter Sound

  Jul 2019 - Jul 2019

  DISRUPT Project

  • Collaborated with Manchester's People's History Museum and ITV to communicate the importance ofthe Peterloo Protest in 1819.• Subsequently called back to communicatethe significance to Manchester's' townspeople and members of parliament on memorial day.

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  Roundhouse Trust

  Sept 2019 - Dec 2019

  • Collaborated with the Roundhouse to organise a showcase event and successfully sold out avenue of 200 seats through flyers, content creation and social media• Attended Workshops by staff, guests, and Universal Music Group on marketing, distribution,publishing, finance and music business • Worked with Roundhouse, Nando’s and international artists in creating content that furthersNando’s brand identity and differentiates them from their competitors

  • Roundhouse Ontrack Programme 2019

    Oct 2019 - Dec 2019

  • Roundhouse x Nandos Music Exchange Programme 2019

    Sept 2019 - Sept 2019
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  Roundhouse Trust

  Sept 2021 - Jul 2022

  Marketing Assistant

  • Received extended job offers for 3 additional months in November, January and April.• Liaised with promoters on a daily basis for all gigs that go on sale, maintaining good relationships and ensuring that all marketing support for their shows are fulfilled.• Proficient in Wordfly; designing engaging emails and using the database to identify and target interested audiences which resulted in ticket sales and achieved ROI.• Updated the website using CMS on a daily basis, calmly and swiftly responded to crisis scenarios such as last-minute event cancellations (including COVID reschedules) by updating the website and all customer touchpoints in coordination with the ticketing team.• Given the responsibility to lead on the marketing strategy for a Rising Presents event, changing the format of key marketing assets which led to a significant increase in online engagement and ticket sales, exceeding our ticket target of 150/200 in the studio space.• Briefed external designers, agencies, videographers and content creators for various advertising & social media projects. Show less

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  Freelance

  Nov 2022 - Aug 2023

  UX Designer

  • Led 4 UX design projects from inception.• Designed adaptive web pages, mobile and tablet apps. (homepages, onboarding experiences, cart menus, purchasing flows etc.) using Figma & Adobe XD.• Experience working alongside a cross-functional team as leader and teamplayer.• Conducted primary research practices such as stakeholder & user interviews and secondary research such as white paper research & competitive analyses thoroughly.• Synthesised research data and drew crucial insights on target users, competitors weaknesses & market opportunities.• Rapid idea generation via crazy 8s, wireframing & prototyping with teams and individually.• Presenting case study to client & stakeholders and preparing design handoff for developers.• Offering data-supported advice to client on launching a digital product for their startup.• Experience using companies' Design systems.• Bootcamp and Google certified. Show less

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  The LEGO Group

  Aug 2023 - Aug 2024

  Digital Product Design Intern
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  Roundhouse Trust

  Sept 2023 - now

  Young Trustee