Ralitsa Carter

Experience

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  PWP the Tennis Specialists at Farnham, UK

  Apr 2006 - Jun 2007

  Designer of Promotional Materials

  I worked as a freelancer designing marketing materials for a number of promotions.

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  The Magic Lantern Exhibition, London, UK

  Jan 2007 - Jun 2007

  Co-organizer and Designer

  A non-profit exhibition, held in the Animation Gallery in Soho, London, UK. Its aim was to promote upcoming young animators.

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  Sugarshack Animation Bulgaria

  Sept 2007 - Jul 2008

  2D Digital Animator, background and layout artist, and character designer

  Sugarshack Animation is an American studio specializing in animated series for television.- Worked on a variety of productions for Comedy Central, NBC, FX TV, BBC and others- Participated in the marketing efforts for promoting the studio

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  Comlink International Ltd.

  Jan 2008 - Jul 2008

  Marketing Consultant

  Comlink International Ltd. is a coffee retailer and distributor.- Developed and oversaw web marketing - Developed and produced marketing and promotion materials

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  CLI-Productions Ltd.

  Aug 2008 - Dec 2011

  Founder, Creative Producer and 2D Digital Animator

  CLI-Productions Ltd. a marketing, advertising, and animation company.• Developed and managed integrated advertising and marketing campaigns for Radio FM+, c/o EMMIS International.• Developed and produced marketing materials for Comlink International, a coffee retailer and distributor• Led online promotion for the arts exhibition of Evgeny Andreev, a renowned Bulgarian painter• Directed award winning independent films (such as "Happy Cat"-2008 and "Blackout"-2008)

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  The Drucker School of Management, Marketing Department

  Sept 2009 - Aug 2010

  Marketing / Promotion Graphic Designer

  - Develop and produce marketing materials for The Drucker School of Management and Career Office- Oversaw production of promotional materials for Drucker’s Centennial Week

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  Drucker School Consulting Association (DSCA)

  Feb 2010 - May 2010

  Director
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  Drucker School Student Association (DSSA)

  Mar 2010 - Apr 2011

  Vice President of Operations
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  The Peter F. Drucker and Masatoshi Ito Graduate School of Management

  May 2010 - Dec 2010

  Teaching Assistant for Entertainment Marketing

  • Assisted in developing and implementing Entertainment Marketing curriculum.• Assisted in leading the class and grading assignments.

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  Keck Graduate Institute

  Aug 2010 - Dec 2010

  Business Operations Teaching Assistant

  • Developed and implemented Business Operations curriculum.• Led team of 60+ individuals on various projects to solve industry specific operations problems.

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  Radio Power 106

  Sept 2010 - Apr 2011

  Sales, Marketing and Program Intern

  • Conducted consumer research of the Hispanic population in LA, ages 12-34 with goal to attract advertisers • Conducted strategic analysis of Power 106, including industry analysis using Porter’s five forces, competitive advantage, value chain and financial analysis. Results served as snapshot of the current positioning and strategy of Power 106; to be further be used to evaluate possible opportunities for brand development• Performed on-air tracking which aimed at studying on-air content and comparing it to the competitors’. Focus on commercial tracking with results used for program development Show less

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  VNA & Hospice of Southern California

  Jan 2011 - May 2011

  Social Media Marketing Consultant

  • Analyze social media strategy.• Develop digital marketing plan to raise brand awareness.• Create content calendar.• Create brand-specific best practices guides for social media usage.

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  Fastener Mart, LLC

  May 2011 - Sept 2011

  Marketing Consultant

  • Performed SEO analysis and develop strategy for improving rankings and increasing traffic on website• Performed Webpage analysis• Developed Social Media adoption strategy

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  Wong, Doody, Crandall, Wiener

  Jun 2011 - Dec 2012

  Digital Strategist

  • Develop data driven digital strategies for cross channel campaigns.• Create brand and campaign-specific best practices guides for social media usage.• Day-to-day contact for analytics function for clients and internal teams.• Monitor online buzz to guide campaign maintenance strategies and assess effectiveness.• Implement new analytics platforms for in-depth data collection to increase online performance and optimize advertising budgets. • Conduct SEO campaigns including keyword research, copywriting, and link building.• Plan and conduct Search Campaigns including keyword strategy, copywriting, management and reporting.• Plan and execute Display Media campaigns including day-to-day optimization and reporting.• Research and prepare digital strategy New Business pitches.• Train and manage Digital Strategy interns. Show less

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  Comlink Coffee Shop

  Jan 2013 - Dec 2014

  Digital Strategy Manager

  Oversee Website Development:• Implement new analytics platforms for in-depth data collection to increase online performance and optimize advertising budgets.• Manage the redesign of the company's website.• Improve the usability, design, content and conversion of the company website.Oversee Online Advertisement:• Develop data driven digital strategies to drive online traffic to the company website.• Implement a range of techniques including paid search, SEO and PPC.• Develop and manage digital marketing campaigns.• Track conversion rates, analyze online media performance and make improvements to the website.Oversee Social Media Channels:• Oversee the company's social media strategy.• Manage online brand and product campaigns to raise brand awareness.• Manage content calendar and content development.Other Responsibilities:• Responsible for planning and budgetary control of all digital marketing• Evaluate customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Manage team of two Digital Strategists. Show less

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  Lee Enterprises

  Jan 2014 - Mar 2015

  • Generate new business opportunities by developing and qualifying revenue opportunities• Build corporate sales pipeline and achieve individual, team and regional quotas• Collaborate to develop the corporate sales strategy and drive key initiatives to achieve Sales objectives• Develop/Coach representatives in their careers towards future Account Executive roles• Organize and hold educational seminars for clients on digital strategies and capabilities• Build and present proposals• Develop marketing strategies for clients, based on analytical data and in-depth market research Show less Website Management and Optimization• Manage website projects and content – Microsoft CRM, Blox CMS, Real Estate Gabriels• Provide website reporting – Omniture• Manage website forms and database – Caspio• Develop and manage client’s website content• Provide online leadership and support for sales team.Display Media• Project manager for all online campaigns• Manage, optimize and report on all online campaigns• Provide recommendations to clients for improving online campaign performance – DFP, ClickFuelSocial Media and Online Promotions Management• Collaborate with Newsroom to manage social media channels• Manage email campaigns – What Counts• Manage promotional platforms – UPickEm (Today’s Deal), PaperG (Flyerboard)Training• Provide SEO, online presence and reporting training for sales team• Provide online training on new products for sales team and other local properties• Provide client training for online best practicesIn-House Marketing• Project manager for house advertisement (online and print).• Work with circulation department to build marketing and sales strategies Show less

  • Corporate Sales Development Manager

    Jul 2014 - Mar 2015

  • Digital Marketing Specialist

    Jan 2014 - Jul 2014
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  Blakely + Company

  Mar 2015 - Jul 2016

  Digital Director

  • Lead the development and implementation of cross-channel marketing campaigns• Develop and implement digital processes to grow and improve agency capabilities• Develop and manage client/partner relationships• Provide direction on all paid digital media efforts, analytics, SEO, web development and maintain an agency perspective on available technologies and trends• Provide direction on all social media efforts and develop agency practices• Measure the impact of all digital marketing campaigns and identify opportunities for optimization • Provide opportunities for development and growth for Digital Team members Show less

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  HDI and ICMI, UBM Tech

  Jul 2016 - Feb 2018

  Senior Marketing Manager - Certification and Training

  As the Senior Marketing Manager for the training business across ICMI and HDI, I oversee the full marketing cycle from research and analysis, to marketing plan development, and following through to successful execution.In my every day work, I:• Work closely with the Product Director and Sales teams to prioritize training business marketing needs and create marketing strategies to drive leads.• Develop marketing plans that contemplate strategy, personas, buying behaviors and messaging, in accordance with the objectives of the ICMI and HDI training business.• Collaborate with Sales and Audience segmentation teams to develop lead scoring systems for training prospects.• Plan marketing campaign timelines and select optimal delivery channels.• Drive training business lead gen digital strategy and execution, including email, PPC, display, retargeting and social media channels.• Develop creative concepts and collaborate with Creative Team and copywriter to produce marketing materials across traditional and digital channels.• Manage placements and trafficking of marketing materials to ensure timely campaign execution.• Collaborate with Audience Segmentation team to strategically develop and select targeted lists for direct mail and email marketing campaigns.• Develop and optimize landing pages to support marketing campaign objectives.• Collaborate with Development Team to grow email marketing capabilities and plan automated campaigns.• Drive website UX improvements based on behavior and trend analytics. Collaborate with Website Development team to build wireframes, implement structural improvements and measure outcomes.• Gather and analyze marketing data, and provide insights on key performance indicators as needed. Utilize these insights to drive new programs or campaigns throughout the training buying cycle.• Develop best practices for traditional and digital campaigns, based on marketing tests and campaign performance. Show less

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  Twelve Legs Marketing LLC

  Feb 2018 - now

  Co-Owner/Digital Strategy Director

  With an architecture-led approach to digital marketing, I develop ROI driven, integrated strategies and roadmaps for your digital investment, including:- Marketing Automation- Digital Analytics- SEM- SEO- Organic and Paid Social Media- Display- Email Marketing- Website Development- Programatic Advertising and Media Buying