Fernando González Bustos

Experience

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  ENTEL PCS

  Mar 2006 - Apr 2010

  Vendors commercial negotiation and logistic process to support the Smartphone procurement. Data and KPI´s review for Entel´s Mobile Broadbad Service.

  • SMARTPHONES PROCUREMENT MANAGER

    Sept 2008 - Apr 2010

  • MOBILE BROADBAND ASSISTANT MANAGER

    Mar 2006 - Aug 2008
• 

  VTR

  Jan 2011 - Sept 2014

  SMARTPHONES PRODUCT MANAGER

  Project leader for the mobile and Smartphone business strategic launch (2012).- Implement contracts and execute the commercial operation with Vendors (Apple, 2014)

• 

  Samsung Electronics Chile

  Oct 2014 - Aug 2019

  Commercial Product Strategy development for the Smartphone Category.- Leading an Omnichannel team of two Product Managers and two Commercial Assistants- High contact level and internal negotiation with Financial, Marketing and Trade areas. Attend the effective approach of Samsung portfolio offer to Postpaid Market.- Business intelligence support to sales team on market needs.- Public speaker for the Media on Smartphone Category.

  • SMARTPHONES DIVISION PRODUCT HEAD MANAGER

    Sept 2018 - Aug 2019

  • SMARTPHONES POSTPAID PRODUCT MANAGER

    Oct 2014 - Aug 2018
• 

  Profesional independiente

  Mar 2020 - Dec 2021

  Product and Marketing Management Consultant

  Consultance and implementation of product and marketing strategy for companies and organizations.- Review and execution of portfolio (mkt mix) and segmentation (benhmark and client profiling) plan- Digital display (SEO |SEM ; UX / UI; Google | Facebook | LinkedIn Platforms; Analytics)

• 

  OPPO

  Jan 2022 - Nov 2022

  Marketing Manager

  - Leadership and coordination of Oppo´s Chilean Markting Team.- Definition and implementation of Oppo´s Branding and Awareness activities.

• 

  OneMarketer

  Jan 2023 - Jul 2024

  Product Manager Senior

  - Portfolio Product Mix Definitions- Development, Benchmark and Pricing Monitoring

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  Autónomo

  Aug 2024 - Mar 2025

  Marketing and Product Strategy Consultant

  Consulting and implementation of product and marketing strategy for companies and organizations.- Portfolio (mkt mix) and Segment (benchmarking and customer profiling) optimization plan implementation.- Digital deployment (SEO | SEM; UX/UI; Google | Facebook | LinkedIn Platforms; Digital Analytics)- Introduction and execution of digital transformation tools such as Generative Artificial Intelligence, Machine Learning and Big Data.

• 

  J.E.J. INGENIERÍA S.A.

  Apr 2025 - now

  Consulting Specialist for Mining Project

  - Coordination and planning of the "Spending Efficiency and Strengthening Divisional Competitiveness Plan" project | Chuquicamata Division, Codelco- Internal Communications Delegate for online and offline cultural change management.