Francisca Etcheverry

Francisca Etcheverry

PR Manager

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location of Francisca EtcheverryArgentina

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  • Timeline

  • About me

    Marketing Manager, Consumer Goods & Services | Accenture

  • Education

    • Grupo Imagen

      2009 - 2009
      Personal Image Consultant Public Relations/Image Management
    • Instituto Juan José Passo, Bahía Blanca

      2005 - 2007
      Associate Degree in Public Relations and Ceremonial Public Relations, Advertising, and Applied Communication
    • English Center Pigüé

      2002 - 2003
      First Certificate English Language and Literature, General
    • Universidad Argentina de la Empresa

      2008 - 2011
      Degree in Public and Institutional Relations Public Relations, Advertising, and Applied Communication
  • Experience

    • JCI Bahía Blanca, Argentina

      Apr 2005 - Apr 2006
      PR Manager

      Event planning and communications.

    • Grupo Imagen

      Jan 2008 - Dec 2010
      Marketing & Event Planning Assistant

      Assitance in events, courses and conferences. Content development and translations.

    • Loreal

      Oct 2008 - Apr 2009
      Administrative Assistant for Centro Técnico Loreal Professionnel
    • MCI Group

      May 2011 - Dec 2012
      Delegate Relations Assistant for Professional Congress Organization
    • Project Management Institute

      Jan 2013 - Jan 2013
      Marketing Coordinator for Latin America
    • MCI Group

      Feb 2013 - Feb 2014
      Marketing Communications for Association Management & Consulting
    • Moffitt Farms Inc, United Advertising Group, Trevelyan's Pack and Cool, Eastpack Limited

      Mar 2014 - Mar 2015
      New Zealand Working Holiday

      Cow milker, sales representative, kiwifruit grader and packer.

    • Florenciaducos.com

      Apr 2015 - Sept 2016
      Web Content Manager
    • MCI Group

      Aug 2016 - Apr 2021
      Association Management & Consulting Coordinator
    • Project Management Institute

      Aug 2016 - May 2024

      This role at PMI gave me the opportunity to support different regions, like North America and Europe, in their marketing projects, as well as to be involved in the design and execution of marketing campaigns at a global level.Tasks: • Design and coordination of marketing campaigns: emailing, social media, paid digital media, onsite tactics• Design and production of marketing and communication materials• Copywriting• Graphic design and branding• Campaign financials: budget control, invoice processing and reporting of results Show less

      • Brand Specialist I

        Oct 2023 - May 2024
      • Regional Marketing Specialist

        Aug 2023 - Oct 2023
      • Marketing and Communication Specialist for Latin America

        Aug 2016 - Jul 2023
    • Accenture

      May 2024 - now
      Marketing Manager, Consumer Goods & Services
  • Licenses & Certifications

    • Generative AI Overview for Project Managers

      Project Management Institute
      Nov 2023
      View certificate certificate
    • Licenciada en Relaciones Públicas e Institucionales

      Universidad Argentina de la Empresa