William Wick

Experience

• 

  DuraLine Imaging, Inc

  Sept 1999 - now

  Vice President / General Manager

  * Transitioned company from transactional towards contractual sales.* Invoked the philosophy of providing solutions to problems instead of selling products and services.* Created a service provider offering to better position ourselves within our market while increasing profit margins.* Pioneered partnerships with key vendors and channel distribution partners to provide the solutions, products, services and applications to increase profitability and market share. 90% of our current business is a direct result of these partnerships. Key relationships with HP, Kyocera, Xerox, Brother, Epson, Lenovo, MSE, 3D Systems, Zebra, Carbonite, Synnex, Bluestar, Impression Solutions and GE Capital.* Moved company from manufacturing products that had become commoditized to a VAR model with great emphasis on services.* Winning large customer commitments and negotiating contracts with major corporations and public sector entities.* Keys to successful, long-term business is building solid, trustworthy relationships with key business leaders.* Established an operating lease practice for products and services to increase refresh rates and customer satisfaction.* Grew our leasing portfolio >20% year-over-year for the past seven years by bundling hardware, consumables and services for total care.* Initiated a successful managed service practice.* Utilized market development funds to create demand and awareness.* Placed great emphasis on customer retention with a 85% success rate track record for the past ten years. * Successfully achieved the trusted advisor level of confidence with the majority of clients. * Excelled at the technical expertise in applications of networks, in relation to SMB, SNMP, SMTP in addition to workflows and print servers. Show less

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  DuraLine Imaging, Inc.

  Oct 2016 - now

  President

  At DuraLine, we strive to bring excellent technology and top notch services to the greater Asheville NC / Greenville SC area. From office equipment such as printers, multi-function units and scanners, to point of sale devices plus bar-coding and labeling, we partner with industry leaders to provide excellent solutions.