Tyler Gibson, MA

Tyler Gibson, MA

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  • Timeline

  • About me

    Digital Marketing - Communication Enthusiast - Educator

  • Education

    • State College of Florida-Manatee-Sarasota

      -
      Assosciate of Arts General Studies
    • Florida Gulf Coast University

      2015 - 2017
      Communication Public Relations, Advertising, and Applied Communication 3.88

      Activities and Societies: Member of the National Society of Leadership & Success, FGCU Chapter

    • University of Florida

      2021 - 2023
      Master of Arts - MA Mass Communication/Media Studies/ Digital Strategy 3.98

      Graduated summa cum laude

  • Experience

    • Sun News Media

      Aug 2004 - Nov 2009
      Sun Correspondent

      Provided feature articles for various sections: Our Town and weekly North Port Herald. Took photos of community events and sports and worked under strict deadlines.

    • The TJX Companies, Inc.

      Jul 2013 - Apr 2016
      Customer Experience Coordinator

      I am the front-line supervisor for TJ Maxx in which I ensure superior customer service is present for all customers in the store. I manage and coach cashiers to help implement successful strategies to treat every transaction as an interaction among customers. I assist with developing schedules on the front end and throughout the store, handle media transactions, handle customer concerns, and assist in training and coaching cashiers on policies and procedures.

    • Charlotte County Family YMCA

      Jan 2014 - Dec 2015
      Site Director/Marketing Coordinator

      I helped oversee school-aged programs for the North Port facility. I managed staff in the after-school program and camp programs ensuring that children were in a safe envrionement while having fun. I was involved in weekly management meetings going over budgets, income and expense reports, as well as creating staff schedules. I also helped with marketing for the entire association ensuring that everything was brand compliant according to Y-USA standards. I created graphics for print material such as business cards, postcards, flyers, and more. I also manged the website, constant contact email blasts, and digital surveys. I also helped create various marketing events, promotions, and press releases throughout the year. Show less

    • Charlotte Behavioral Health Care

      Feb 2016 - Aug 2017

      Assist the Marketing & PR Manager with engaging our audience through social media, our website, news releases, and blog content. Execute social media and marketing campaigns, and create digital content for the CBHC website, Facebook, and YouTube accounts. I also assist with event planning throughout the year with various fundraisers and service events. Assist the Director of PR with marketing tasks such as social media analytics, news releases, blog writing, event planning, campaign launches, etc.

      • Marketing Coordinator

        May 2017 - Aug 2017
      • Marketing Intern

        Feb 2016 - May 2017
    • Eagle Marketing & Design, LLC

      May 2016 - now
      Owner/Creative Director

      Eagle Marketing & Design has helped companies, nonprofits, and educational institutions reach their most important stakeholders with impactful messaging for more than five years. We can help you cut through the noise and connect with your clients, employees, or community – combining tried and true public relations practices with creativity and a deep understanding of the latest digital marketing trends.Over the years, Eagle Marketing & Design has grown from a digital publishing firm to offer advertising and public relations support for various clients. Our services include communications strategy, web, and graphic design, internal and external communications, media relations, digital marketing, and more.The company was initially launched as Reflections Media back in 2016. Founder Tyler Gibson later changed its name to honor his grandfather Bob Aslinger, who had a deep love for the majestic birds.Take your communications to new heights with Eagle Marketing & Design. Show less

    • PGT Custom Windows and Doors

      Aug 2017 - Aug 2018
      Marketing Communications Coordinator

      As a Marketing Communications Coordinator, I assist with brand management, the design of marketing material, writing news releases, enhancing our online presence including social media and website updates. My responsibilities also include meeting with dealers, preparing for trade shows, product launches and outreach events.

    • CitrusAd

      May 2022 - Mar 2024
      Client Operations Manager

      Responsible for the implementation and oversight of ad campaign launches by trafficking and management through the campaign lifecycle. This role is centered on working closely with the retailer team to guarantee all CitrusAd campaigns are launched successfully and performance goals are met: This includes campaign set up, traffic, execution, and management. #TeamTarget

    • Florida Gulf Coast University

      Aug 2023 - now
      Adjunct Faculty

      Public Speaking instructor under the College of Arts & Sciences, Department of Communication and Philosophy, teaching both Asynchronous & Synchronous instruction.

    • Epsilon

      Mar 2024 - now
      Client Operations Manager
  • Licenses & Certifications

    • Master of Arts

      University of Florida
      Aug 2023
      View certificate certificate
    • Retail Media Foundations

      Pacvue
      Dec 2023
    • Responsible Conduct of Research for Social and Behavioral Sciences

      CITI Program
      Feb 2023
      View certificate certificate
    • Group 1. IRB-01 Mandatory Training

      CITI Program
      Feb 2023
      View certificate certificate
    • Foundations of Leadership

      The TJX Companies, Inc.
    • Graduate Certificate in Web Design & Online Communication

      University of Florida
      May 2023