
Tyler Gibson, MA
Sun Correspondent

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About me
Digital Marketing - Communication Enthusiast - Educator
Education

State College of Florida-Manatee-Sarasota
-Assosciate of Arts General Studies
Florida Gulf Coast University
2015 - 2017Communication Public Relations, Advertising, and Applied Communication 3.88Activities and Societies: Member of the National Society of Leadership & Success, FGCU Chapter

University of Florida
2021 - 2023Master of Arts - MA Mass Communication/Media Studies/ Digital Strategy 3.98Graduated summa cum laude
Experience

Sun News Media
Aug 2004 - Nov 2009Sun CorrespondentProvided feature articles for various sections: Our Town and weekly North Port Herald. Took photos of community events and sports and worked under strict deadlines.

The TJX Companies, Inc.
Jul 2013 - Apr 2016Customer Experience CoordinatorI am the front-line supervisor for TJ Maxx in which I ensure superior customer service is present for all customers in the store. I manage and coach cashiers to help implement successful strategies to treat every transaction as an interaction among customers. I assist with developing schedules on the front end and throughout the store, handle media transactions, handle customer concerns, and assist in training and coaching cashiers on policies and procedures.

Charlotte County Family YMCA
Jan 2014 - Dec 2015Site Director/Marketing CoordinatorI helped oversee school-aged programs for the North Port facility. I managed staff in the after-school program and camp programs ensuring that children were in a safe envrionement while having fun. I was involved in weekly management meetings going over budgets, income and expense reports, as well as creating staff schedules. I also helped with marketing for the entire association ensuring that everything was brand compliant according to Y-USA standards. I created graphics for print material such as business cards, postcards, flyers, and more. I also manged the website, constant contact email blasts, and digital surveys. I also helped create various marketing events, promotions, and press releases throughout the year. Show less

Charlotte Behavioral Health Care
Feb 2016 - Aug 2017Assist the Marketing & PR Manager with engaging our audience through social media, our website, news releases, and blog content. Execute social media and marketing campaigns, and create digital content for the CBHC website, Facebook, and YouTube accounts. I also assist with event planning throughout the year with various fundraisers and service events. Assist the Director of PR with marketing tasks such as social media analytics, news releases, blog writing, event planning, campaign launches, etc.
Marketing Coordinator
May 2017 - Aug 2017Marketing Intern
Feb 2016 - May 2017

Eagle Marketing & Design, LLC
May 2016 - nowOwner/Creative DirectorEagle Marketing & Design has helped companies, nonprofits, and educational institutions reach their most important stakeholders with impactful messaging for more than five years. We can help you cut through the noise and connect with your clients, employees, or community – combining tried and true public relations practices with creativity and a deep understanding of the latest digital marketing trends.Over the years, Eagle Marketing & Design has grown from a digital publishing firm to offer advertising and public relations support for various clients. Our services include communications strategy, web, and graphic design, internal and external communications, media relations, digital marketing, and more.The company was initially launched as Reflections Media back in 2016. Founder Tyler Gibson later changed its name to honor his grandfather Bob Aslinger, who had a deep love for the majestic birds.Take your communications to new heights with Eagle Marketing & Design. Show less

PGT Custom Windows and Doors
Aug 2017 - Aug 2018Marketing Communications CoordinatorAs a Marketing Communications Coordinator, I assist with brand management, the design of marketing material, writing news releases, enhancing our online presence including social media and website updates. My responsibilities also include meeting with dealers, preparing for trade shows, product launches and outreach events.

CitrusAd
May 2022 - Mar 2024Client Operations ManagerResponsible for the implementation and oversight of ad campaign launches by trafficking and management through the campaign lifecycle. This role is centered on working closely with the retailer team to guarantee all CitrusAd campaigns are launched successfully and performance goals are met: This includes campaign set up, traffic, execution, and management. #TeamTarget

Florida Gulf Coast University
Aug 2023 - nowAdjunct FacultyPublic Speaking instructor under the College of Arts & Sciences, Department of Communication and Philosophy, teaching both Asynchronous & Synchronous instruction.

Epsilon
Mar 2024 - nowClient Operations Manager
Licenses & Certifications
- View certificate

Master of Arts
University of FloridaAug 2023 
Retail Media Foundations
PacvueDec 2023- View certificate

Responsible Conduct of Research for Social and Behavioral Sciences
CITI ProgramFeb 2023 - View certificate

Group 1. IRB-01 Mandatory Training
CITI ProgramFeb 2023 
Foundations of Leadership
The TJX Companies, Inc.
Graduate Certificate in Web Design & Online Communication
University of FloridaMay 2023
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