Hassan Mohy

Experience

• 

  TREE

  Nov 2014 - Nov 2015

  Fundrasing member

  - As a Fundraiser, Was working to increase the amount of donations made to the entity.You'll do this by contacting potential donors and coming up with new ideas to raise TREE's fund.- Providing catering for TREE projects and events.

• 

  MBHC

  Jan 2015 - Apr 2015

  Marketing Team Member

  https://www.facebook.com/MBHC.net

• 

  New Joker travel

  May 2015 - Aug 2017

  Generating ideas for optimizing the efficiency and the effectiveness .Participating in marketing planning and the implementation of marketing plans and campaigns of other committees by coordinating with them.Optimizing the engagement with employees and other members on Social media channels.Regularly inspecting and analyzing the surrounding environment to search for opportunities and threat.Responsible for photo & video covering for all events and all campaigns related to the NJ.Responsible for making any designs & videos related to the NJ that will be used for events or ground campaign.Responsible for making any designs & videos that will be used in any online campaign or related to the social media channels’ posts. Show less

  • Social Media Manager

    Feb 2014 - Aug 2017

  • Social Media Specialist

    May 2015 - Jul 2016
• 

  FCES Students' Council

  Jul 2015 - May 2016

  Vice-Head of Marketing and Multimedia

  SC founded to be a driving force for ensuring students play an integral role in the shaping of their academic and overall experience as students of FCES.Responsible for - Social Media channels.- Preparing & initiating social media, and on ground marketing campaigns.- Designing & printing. - Photographing & video making.FCES Students' Council's Social Media Channels:Facebook: facebook.com/FCESStudentsCouncil Twitter: twitter.com/FCES_SC Instagram: instagram.com/FCES_SC Youtube: youtube.com/FCESStudentsCouncil Show less

• 

  Egyvision Advertising Agency

  Jun 2016 - Oct 2016

  Corporate Sales Executive

  Working as a part of the organizations' feet on street sales team and can be selling products like Printing materials and services like Marketing Consulting and Digital Marketing and Social media marketing.Egyvision: Is a comprehensive, full-service marketing, advertising, and web developmentfirm based in Cairo. Established in 2013 as Egyvision Group, EV has just proven leader in marketing strategy, planning, execution, analyses and management. Notable areas of expertise include: brand design and development, creative media strategies and placement, print and interactive design, public relations, social networking , Online marketing, Show less

• 

  Campfire & co

  Jul 2016 - Oct 2016

  Social Media Specialist

  Administrate the creation and publishing of relevant, original, high-quality content.Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).Create a regular publishing schedule.Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.Promote content through social advertising.

• 

  Almosafer

  Feb 2017 - Feb 2018

  Social Media Specialist
• 

  Loco House

  Mar 2017 - Jan 2018

  CEO and Co-founder
• 

  Ángulo

  Jan 2018 - Apr 2019

  Digital Marketing Manager
• 

  National Bank of Egypt (NBE)

  Apr 2018 - Sept 2024

  Media BuyingStrategically planned and executed media buying campaigns to maximize reach and engagement.Negotiated and managed media contracts with various vendors and platforms.Analytics & ReportingAnalyzed digital marketing performance using advanced analytics tools.Prepared comprehensive reports detailing key performance indicators (KPIs), campaign performance, and insights.Provided actionable recommendations based on data-driven insights to enhance marketing strategies.BudgetingDeveloped and managed digital marketing budgets to ensure optimal allocation of resources.Monitored spending and adjusted budgets to meet financial targets and campaign objectives.ROI and Business ResultsFocused on achieving high return on investment (ROI) through effective digital marketing strategies.Tracked and reported business results, aligning digital marketing efforts with overall business goals.Campaign OptimizationContinuously optimized digital marketing campaigns to improve performance and achieve better results.Utilized A/B testing and other optimization techniques to enhance campaign effectiveness.Search Engine Marketing (SEM)Managed and optimized SEM campaigns to increase visibility and drive traffic.Utilized Google Ads to target relevant keywords and audiences for maximum impact.Google Ads & YouTubeCreated and managed Google Ads campaigns, including search, display, and video ads.Developed and executed YouTube advertising strategies to boost brand awareness and engagement.Social Media ManagementOversaw social media strategy and execution across multiple platforms.Engaged with audiences, created compelling content, and managed social media advertising to drive engagement and conversions. Show less Media BuyingStrategically planned and executed media buying campaigns to maximize reach and engagement.Negotiated and managed media contracts with various vendors and platforms.Analytics & ReportingAnalyzed digital marketing performance using advanced analytics tools.Prepared comprehensive reports detailing key performance indicators (KPIs), campaign performance, and insights.Provided actionable recommendations based on data-driven insights to enhance marketing strategies.BudgetingDeveloped and managed digital marketing budgets to ensure optimal allocation of resources.Monitored spending and adjusted budgets to meet financial targets and campaign objectives.ROI and Business ResultsFocused on achieving high return on investment (ROI) through effective digital marketing strategies.Tracked and reported business results, aligning digital marketing efforts with overall business goals.Campaign OptimizationContinuously optimized digital marketing campaigns to improve performance and achieve better results.Utilized A/B testing and other optimization techniques to enhance campaign effectiveness.Search Engine Marketing (SEM)Managed and optimized SEM campaigns to increase visibility and drive traffic.Utilized Google Ads to target relevant keywords and audiences for maximum impact.Google Ads & YouTubeCreated and managed Google Ads campaigns, including search, display, and video ads.Developed and executed YouTube advertising strategies to boost brand awareness and engagement.Social Media ManagementOversaw social media strategy and execution across multiple platforms.Engaged with audiences, created compelling content, and managed social media advertising to drive engagement and conversions. Show less

  • Senior Digital Marketing

    Jan 2024 - Sept 2024

  • Digital Marketing Specialist

    Feb 2022 - Jan 2024

  • Operations Specialist

    Apr 2018 - Feb 2022
• 

  Rivolta agency

  Jan 2022 - Jan 2023

  Digital Marketing Consultant
• 

  MAGRABi Retail Group

  Sept 2024 - now

  Senior Performance Marketing Executive

  I lead the development and execution of performance marketing strategies across digital channels. I focus on driving growth through data-driven insights, optimizing campaigns, and managing budgets to maximize ROI. With a strong emphasis on collaboration, I work closely with cross-functional teams to enhance the customer journey and deliver measurable results.