Xue Xia

Experience

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  Euromonitor International

  May 2012 - Aug 2012

  Research Analyst

  - Conducted primary and secondary research in the Consumer Electronics industry- Scrutinized discrepancies between country level data with regional and global market trends- Initiated the preparation for the next research cycle on LTE mobile network across all countries in the European region

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  ICIS

  Jun 2013 - Aug 2014

  Market Reporter

  - Published petrochemical pricing reports and news weekly - Assessed market prices in Asia-Pacific and Middle East by evaluating international trade flows and market fundamentals- Advised market participants on market movements, enabling them to make better informed trading and planning decisions- Established strong and trustworthy relationships with key international market players

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  Opel

  Sept 2016 - Feb 2017

  Competitive Intelligence Analyst

  - Juxtaposed GM’s products and competitors’ products - Analyzed current competitive landscape and future competitive trends and strategies in the automotive industry- Developed management presentations

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  Zalando SE

  Apr 2018 - Apr 2021

  - Coordinated key project launch in new markets (e.g. Loyalty program, Re-commerce) with varying functional stakeholders - Managed cross-functional teams on market insights and recommendations in order to define the right value propositions- Led cross-market projects in tracking KPIs of key competitors overtime through a systematic process, while observing customer perceptions through market research methodologies- Provided regular deep dives on 8 markets to help country teams better define local strategies - Streamlined communication and central documents and reports as requested by the top management Show less - Developed an excel-based tool to create commercial pricing offers for all markets in all sales campaigns- Worked closely with product managers and engineers to develop the excel-based tool into a product- Devised sophisticated black price strategies for the Nordic markets by analyzing recommended retail prices against euro markets, local competitors and FX rates of the markets- Initiated pricing strategies such as price under cut, price adaptations as well as targeted pricing campaigns to tackle key competitors- Acted as the pricing captain for Cyber Week and leading the Northern Europe Pricing Team through key steering decisions and actions Show less

  • Strategic Development Manager

    Dec 2019 - Apr 2021

  • Strategic Pricing Analyst

    Apr 2018 - Dec 2019
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  Zalando

  Jan 2022 - Feb 2022

  External Business Development Consultant

  - Supported in market analysis and research to define the right value proposition, market positioning, new market launch, and strategy

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  Eteakol

  Feb 2022 - Aug 2022

  Co-Founder & Business Coach-Consultant

  In Charge of Business Planning & Development, Pricing Strategies, Digital Performance Marketing and Growth Hacking StrategiesCoach and consult the core founding team on these key areas:- Leadership- Team & Culture- Strategy & Planning- Systemizing & Processes

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  Xuexia.me

  Feb 2022 - now

  Growth & Business Development Expert

  - Guide clients through a comprehensive 360° Overview Blueprint, enabling them to gain strategic clarity on their business status, identify gaps, and set clear directions for growth and development.- Facilitate the creation of a robust, actionable strategic plan, including Mission, Vision, and Core Values development, aligning company culture with leadership goals, and optimizing KPI identification and data tracking for enhanced business performance.- Lead clients in transformative leadership and personal development programs, employing advanced workshops and personal coaching sessions to cultivate dynamic leadership skills and overcome professional roadblocks.- Implement innovative growth-hacking strategies and systems optimization to assist clients in scaling their businesses efficiently. Focus on market opportunity analysis and strategy implementation for sustainable growth and revenue enhancement.- Provide adaptable, client-centric consulting, tailoring solutions to each organization's specific needs and financial capabilities, especially in scenarios of business downsizing or restructuring. Show less

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  Zalando

  May 2022 - Jul 2022

  External Pricing Consultant

  - Responsible for determining both the purchased and selling prices in the Re-commerce Team- Analyzed impact of legacy pricing logic in terms of top line and bottom line- Developed a pricing engine model which aim to optimize profit by 5 to 6 figures- Strategized several new pricing methodologies and plans for the team to take on moving forward

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  NEXTLEGUP PTE. LTD.

  Oct 2022 - now

  Co-Founder & Mindset Coach

  - Responsible for Strategic Planning, Value Creation, Pricing Strategies, Project Management, and Client Acquisition- Develop systems, tools, and processes for portfolio management, performance tracking, and market analysis- Coach clients in regulating emotions in investment and creating an abundant money mindset

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  Accel Scaling

  Apr 2023 - now

  External Rainmaker & Sales Consultant

  - Generated over 1 Million USD in sales in 1 year

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  Mindvalley Coach

  Oct 2023 - now

  Lead Host and Coach for Life and Business Coaching Certification Programs

  - Coach hundreds of change makers in their journey aspiring to be a life and/or business coach- Lead transformative coaching labs at Mindvalley, amplifying weekly certification teachings for a global student base.- Host sessions for world-renowned authors by energizing session kick-offs, emphasizing presence and engagement.

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  Xenturo Strategies

  Jan 2024 - now

  Founder & CEO

  - Lead a visionary company dedicated to revolutionizing the travel industry through profitable, sustainable, and purposeful travel strategies- Strategic Leadership: Spearheading the development and implementation of innovative travel strategies that prioritize environmental stewardship, cultural respect, and meaningful experiences.- Client Engagement: Collaborating with high-end clients to craft transformative travel experiences that foster self-awareness, global connections, and long-lasting memories.- Industry Influence: Establishing Xenturo Strategies as a thought leader in sustainable tourism by authoring influential white papers, speaking at prestigious conferences and tradeshows, and mentoring travel professionals.- Workshop Facilitation: Designing and leading workshops for travel companies to help them integrate purpose-driven strategies and achieve accelerated growth.- Visionary Planning: Envisioning and implementing long-term travel strategies that leave a positive legacy and drive change in the industry.My work is driven by a commitment to create travel experiences that not only delight but also educate and inspire, ensuring a sustainable future for the planet and its inhabitants. Show less