Brittney Leatzaw

Experience

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  Adams Outdoor

  Apr 2013 - Mar 2015

  -Maximize & grow the digital revenue within each Adams market, and help end users fully utilize the digital technology.-Responsible for partnering with Account Executives to develop client proposals and strategies which maximize the digital products’ features and capabilities.-Create efficient and dynamic partnerships between client social media accounts and AOA’s digital networks.-Oversee and monitor all digital network placements and scheduling.-Responsible for maintaining excellent working relationships with the AE team as well as the Sales Managers, pertaining to the Digital Network.-Responsible for contributing to the market growth through the ability to meet, if not exceed, the monthly, quarterly, & annual sales budget goals.-Support the GM, SM and Business Manager in the development of budgets relating to the digital networks.-Maintain a high level of visibility throughout the advertising community Show less

  • Account Executive

    Aug 2014 - Mar 2015

  • Interactive Marketing Specialist

    Apr 2013 - Aug 2014
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  Consort Display Group

  Mar 2015 - Sept 2016

  Digital Marketing Coordinator

  - Development and implementation of the Brand strategy- Developing the marketing strategy for new and existing products- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns- Develop and execute all advertising strategies including flyers, mailers, eblasts, social media posts, magazine ads and more- Design and execute weekly email marketing campaigns - Design, build and maintain a social media presence- Develop advertising budget - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Collaborate with agencies and other vendor partners Show less

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  Thermo Fisher Scientific

  Sept 2016 - Aug 2018

  Project Manager

  - Large scale event planning and execution for US division- Planning, management and logistics for US based tradeshows - Manage project development from initiation to closure, through all stages of the business unit stage gate process.- Accountability for project results, including product quality and schedule integrity-Determine, communicate, and manage all elements of project charter; including scope, goals, deliverables, required resources, budget, and timing-Establish ownership for project tasks and a clear schedule for when each task will be performed- Ensure team members had the tools needed, and provide timely feedback-Tracking progress and review project tasks to make certain deadlines are met appropriately- Assessing project issues and identifying solutions to meet productivity, quality and goals- Proactively communicate project status, issues & risks to the project team and to management- Effectively managing project scopes by ensuring any changes- Determining if external partners / vendors are required to complete the project plan, and recruiting/management of appropriate resources- Oversee product design for compliance with organization standards, customer contract requirements, and related specifications- Facilitation of project planning, daily stand up meetings, reviews, sprint and release planning, demos and other agile project related meetings Show less

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  STM Tuned, Inc

  Aug 2018 - Sept 2019

  Marketing Manager

  - Managing marketing for the company and activities within the marketing department. - Developing marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with sales activities.- Creation and publication of marketing material in line with marketing plans.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Responsibility for brand management and corporate identity- Monitor and report on effectiveness of marketing communications.- Creating a wide range of different marketing materials. Show less

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  Partners + Napier

  Sept 2019 - Feb 2020

  Senior Account Executive

  - Act as the liaison between clients and agency partners- Developing client relationships- Presenting and demonstrating the value of agency work- Set and monitor sales targets- Effectively plan and execute client events- Assess project issues and identify solutions to meet productivity, quality and goals.- Establish clear ownership for project tasks and a clear schedule for task completion

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  Butler/Till

  Feb 2020 - Jun 2022

  Senior Account Executive

  - Manage structure and development of campaign action plans and driving to completion (media plans, creative development, production/execution)- Develop and manage scope of work and client metrics; present/create campaign performance reports as outlined in the scope of work- Responsible for account team performance and general vitality of the agency/client relationship- Understand the client’s business and category- Engage clients in forward-looking program planning; partner with creative and media teams- Help identify and develop new business opportunities within the account- Motivate and lead internal and external resources, build good relationships with various teams and keep them focused on quality deliverables, timelines and budgets- Assist senior management in developing proposals and gathering information for new business opportunities Show less

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  Vanguard

  Jun 2022 - now

  Senior Creative Strategist

  - Innovative, strategic creative solutions- Cross functional collaboration- Strategic direction and oversight- Alignment with brand guidelines and campaign goals- Campaign performance metrics