Александра Муравьева

Experience

• 

  SC Johnson

  Jan 2008 - Dec 2019

  Category management specialist, reported to Customer Marketing manager.Responsibilities:Development of Category Management projects proposals, basing on: Categories analyze: market trends (Nielsen, MEMRB database), latest consumer and shopper insights; Key Account specifics: current category trends, assortment analyze, KAs’ competitors overview. Further negotiations with Key Accounts;Category Management full process implementation control in major Key Accounts in main categories, further project effectiveness analyze (per quarter);In case of Cat.Man.projects refusal recommendations to Key Accounts on joint efforts in effective category development; Regular communication with global Category Management and Research departments on international projects implementation;Preparation and holding of trainings on key categories vision to sales force – Territory sales managers, sales representatives and merchandisers providing them with instruments for SCJ performance improvement in both Modern Trade and Traditional trade;Development of the focused segments annual building plan for Modern Trade that both identify how SCJ can drive market share / sales and how customer can grow the category. Further control of the Annual Promo plan implementation in international and local Key Accounts (METRO, REAL, Selgros, Tander, Lenta, X5). Discussion of promo details on a monthly basis with KAs’ marketing department;Estimation of SKU efficiency and sell-out data analysis, regular minimum assortment update based on SKU sales performance. Listing goals setting per KA in accordance with company focuses, sales data, DP rate and customer specifics; Merchandising:Development of company merchandising principles and planogramming principles basing on international experience, market analysis, shopper and consumer insights (Planogramming principles imply segments and main brands placement.). Show less reported to the Sales Director.Responsibilities:Developing of Presentations for Sales Team on Trade Activities, new product development; communication to Sales Team and Logistics on developing of these activities.Daily communication with Sales Department on execution and results of Trade Programs and Distribution activities all over the country, compensation of their work. Annual Sales Budget tracking by trade channel and promo-activities, Monthly control of regional sales spendings.Short-term projects, reviewing the effectiveness of dedicated sales force.The calculation of bonuses and awards for dedicated sales team and distributors in match with internal business policies. Show less

  • Старший менеджер по работе с ключевыми клиентами

    Nov 2016 - Dec 2019

  • Key Account Manager

    Oct 2012 - Oct 2016

  • Category Management Specialist

    Jan 2010 - Oct 2012

  • Trade Marketing Assistant

    Jan 2008 - Jan 2010
• 

  Coca-Cola HBC

  Jan 2020 - Jul 2022

  • Portfolio Integration Manager

    Sept 2021 - Jul 2022

  • NKA Category Development Manager

    Jan 2020 - Sept 2021
• 

  Multon Partners

  Aug 2022 - now

  Portfolio Integration Manager