Marta Pratas

Experience

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  ISCTE Junior Consulting

  Feb 2015 - Feb 2016

  • Management & Strategy Consultant

    Feb 2015 - Feb 2016

  • ISCTE Junior Consulting

    Feb 2015 - Feb 2016
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  Megafinalistas

  Jan 2016 - Jul 2016

  Promotora, Vendedora
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  Samsung Electronics

  Oct 2017 - Jan 2020

  - Campaign Management:. Management of local and global campaigns in the Mobile department.. Guarantee the consistency of the Samsung Brand image in all the communication materials.. Retailers' point of contact for Samsung Marketing Materials release- Equipment Launch. Adapt and localize global communication materials. Retailers' point of contact for Samsung Marketing Materials release- Samsung Galaxy Squads - Goal: To communicate with Generation Z through Surf and Snowboard theme with Digital Influencers. Selection of 10 micro-influencers; . Planning of Surf and Snowboard trip; . Creation of a digital media plan; . Negotiation with media partners; . Coordination of product offer for the influencers; . Budget management; . Content timeline management for each influencer and daily report during the trip. - Samsung Music Squad - Livestream Music Festival Links: https://lisboasecreta.co/festival-digital-da-samsung-livestreaming/ . Selection of 3 influencers to host the festival, 4 different locations, 5 different artists; . Creation a digital media plan; . Negotiation with media partners; . Coordination of product offer for the influencers; . Budget management; . Content timeline management for each influencer. Show less - Space Management. Management of Samsung's spaces in retailers stores. Management of the 6 Samsung Experience Stores in Portugal - Analysis of sales and stock, campaigns management, events, communication online and offline, coordinate all implementations and remodel 1 of the stores.- Samsung Galaxy Booth Tour - Goal: Promoting Samsung Galaxy S9|S9+. Architectural Design and coordination of Booth's construction dedicated to communicating Samsung Galaxy S9/S9+; . Negotiation of space rental to implement the booth in Malls; . Coordination of implementation teams; . Promoters recruitment; . Shadowing the event in different locations. Show less

  • Marketing Communications Specialist

    Feb 2019 - Jan 2020

  • Retail Marketing Specialist

    Oct 2018 - Feb 2019

  • Retail Marketing Intern - IM Division

    Oct 2017 - Oct 2018
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  Daymon

  Apr 2020 - May 2021

  Marketing Consultant

  Marketing consultancy for Food Retailers - Worldwide.Market analysis, Innovation identification, and trend recognition. Creation of private label assortment investment portfolio for Food Retailers from all over the world.

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  AstraZeneca

  May 2021 - now

  Responsible for product management of Symbicort: Brand strategic plan development and implementation, Material production, Campaign production and management, Stakeholder Management, Creation of omnichannel strategy and implementation, events and activities management.Part of TRIXEO Brand Team, with involvement in Business plan development and implementation. Responsible for project management, aiming for the improvement of AstraZeneca efficacy, with tech, health and pharmacies partnership management, and project implementation. Show less

  • Product Manager Respiratory

    Dec 2023 - now

  • Product Manager Advisor - Respiratory

    May 2022 - Jan 2024

  • Marketing Trainee - CVRM

    May 2021 - May 2022